The Legend Of Liang Fengyi, A Talented Girl In Hongkong

Liang Fengyi is the richest, most profitable and legendary talented woman in Hongkong. Probably no one has any objection.

In business, she pioneered business in the first place, introducing Philippines helpers to thousands of Hongkong families.

In writing, she created the theme of financial fiction, which swept all China in the late 80s.

So far, she has published more than 100 works and sold more than 10 million copies worldwide.

The novels of the same name have been adapted into TV dramas, such as the recent second spring and the great dream.

Her husband, Huang Yihong, is a prominent player. He is currently chairman of Hongkong evergreen Paper Co., Ltd., vice chairman of 0047.hk, Goldlion group (0533.hk) and director of Asian finance (0662.hk). At the same time, she is a deputy to the National People's Congress, Hongkong Legislative Council and vice president of Hongkong China Chamber of Commerce and industry.

2366.hk, a media service company founded by the couple, made a net profit of 90 million yuan in three years. By the end of June, Qin + yuan was listed on the Hongkong stock exchange, issuing 100 million shares, with a net capital raising of about 108 million. Due to the "star effect" of two people, the public subscription was over 87 times.

The above market price is HK $1.28 per share, and the husband and wife hold 46.34% stake. The single company has a market value of HK $237 million.

Its listed companies, such as Li Jiacheng, Li Zhaoji, Ceng Xianzi and other wealthy investors, also see their status as a quack.

He called himself "a nine wave writer, a first-class businessman", but "a gentleman loves money and has a way".

In addition to money, what she likes to collect is memories.

She does not need many photos and images to help memory, because she has long been hidden in her heart. She said with a touch of emotion, "remember what you remember."

In fact, memories played an important role in Liang Fengyi's career.

It is not good to believe that you do not believe in things that are not familiar and do not feel.

My friends often ask me, why are the heroines in your novels short hair and round face, like myself?

She was born in a financial family, and from pee to the financial market with surging waves and bad fortune, his father, Liang Zhuo and his mother moved to Guangdong from Hongkong in wartime. His father worked as a bank, and he also held a gold and silver trading field and a securities exchange bank licence to run gold and silver stock trading.

Liang Fengyi is a single daughter. Her father is well-developed and living well enough. He is only twelve or thirteen years old. He has taken part in a popular dinner party in the industrial and commercial circles at that time.

However, when Liang Fengyi was fourteen years old, his father failed in business and had to rely on a bank job to make ends meet.

In 1966, Liang Fengyi was seventeen years old. He entered Chinese University Hong Kong, majoring in Chinese and minor in Chinese history.

In order to let their daughter feel at ease and learn from the financial difficulties and even raise overseas fees, the mother decided to sell her house and move to the low rent housing with poor conditions. "There were only two choices at that time: selling my father's small share in the bank, or sacrificing the living environment, my mother decided to sell the house, because my father wanted to work in front of people, and the status of the shareholder could be used as a professional safeguard. If we sell the bank shares, we will depreciate his identity."

Liang's experience and hardship make her daughter admire.

However, she never aspire to be a strong woman. In her girlhood, she loved learning, and graduated from university and went to graduate school, earning her master's degree.

She and her former husband, Wen Hui Hui, met Professor Zhong Da Drama Salon at the present time. In 1972, he married Princess and prince like marriage in the novel, and then went to England for further education.

From 1972 to 1974, Liang Fengyi worked as a waitress in order to increase her income. Later, she worked as a library assistant at University of London. She also studied library science and studied literature and drama.

In the 70 era, Hongkong's economy was just starting, and there were many job opportunities.

As early as college age, Liang Fengyi wrote drama for Li TV, the predecessor of Asia TV, earning pocket money.

From 1968 to 1972, a total of 60 television scripts were written, and became the producer of the first advertiser sponsored by Li.

In 1975, Jiayi TV opened and invited Liang to join. Liang Fengyi was hired to return to Hong Kong as a screenwriter.

However, because the environment of the entertainment industry is not compatible with its character, and at that time, the development of Hongkong's industry and commerce is very prosperous. It is better to try to start a business and earn a richer return than the "slang two cents four" Guangdong slang earn a fixed monthly salary every month.

And friends think their personality is bright and lively, suitable for business.

The success of 1970 is the beginning of the first successful start of the business, but the number of female staff is increasing. Unfortunately, the maiden industry is declining and the older generation retires. The younger generation would rather work in a factory than accept a long working home worker.

Liang Fengyi has a deep understanding of the difficulties of professional women.

Although she did not read the business department, she learned to collect information and analyze the situation when she was studying in school. She knew that she was in Philippines to recruit maid workers with low salary and sufficient supply. Therefore, she set up the Philippine domestic company in 1977, and took a single hand to many departments such as the labour department, the British Consulate in the Philippines, the local employment agency and so on.

After many hardships, we finally achieved success and set the precedent for Hongkong.

Her skills were appreciated by the late financial tycoon and Sun Hung Kai securities founder Feng Jingxi, who was hired to be the banner's director of public relations advertising at Sun Hung Kai.

However, because of the fact that he was no longer a member of the faculty in Canada when he was a member of the university faculty, he became a senior advisor to Yu Shiliang, a multinational public relations company in 1983.

At the same time, he obtained a Ph.D. degree in Chinese University in just two years.

Liang Fengyi divorced from Ho Wen Hui in 1985 and divorced formally.

In the same year, she was invited again to assist the stock exchange, the predecessor of the Hongkong exchange, to establish the Department of international affairs.

1987 in the global stock market crash, the stock exchange stopped for four days. After the resumption of the market, the Hang Seng Index slump, triggering a power struggle between Chinese brokerages and foreign brokerages.

In addition, at that time, the British and Hong Kong government also planned to reform the stock exchange. The politics of the different factions made Liang Fengyi extremely tired. So Liang left the executive director of the exchange for 1988 years.

1988 is the turning point of Liang Fengyi's life.

At that time, she had already divorced and her career seemed to go down to the bottom.

But in this year, Liang Fengyi joined in the wing Huang Yihong paper of the current husband's family and became a director.

Then a well-known love affair began.

On the other hand, Hongkong has gradually returned to China, and the political and economic circles are surging and surging. She is in the circle. After years of turmoil, she is full of emotions. Besides, she is an excellent screenwriter.

Since then, the two talents of literary creativity and market acumen have broken out.

When Liang Fengyi worked in the stock exchange, he wrote the column of "Qin + yuan" in Ming Bao, and became famous. In 1989, Liang formally launched his first novel, "no words at all," and has since embarked on the creation of "financial novels".

She is a natural gunner. She can complete a novel in three weeks, and write fifteen thousand characters a day.

From 1988 to 1992, fifty works were published, and her talents were affirmed by readers and critics.

In 1992, Liang was awarded the author's annual award co sponsored by the Hongkong Municipal Council and the Hongkong Artists Federation. In 1993, the Hongkong market research firm reported that she was one of the three best sellers in Hongkong.

From the end of the 1980 to the middle of 1990s, the mainland of China was beginning to taste the beauty and ugliness brought about by economic development, the change of ethical relations, and eager to know Hongkong. Liang Fengyi's novels just satisfied their expectations.

In 1990, she published 6 novels, such as drunken mortals, on the mainland of China. In 1991, she published a series of works such as "flower" and so on. So the whole country rolled up the "beam whirlwind", and many of her works were adapted into TV dramas.

1995 prepared for the starlight. In the year of 1995, Liang Fengyi married Huang Yihong and co founded the company's media development service, including television production, public relations and advertising.

After years of operation, the company has been listed this year.

She explained: "the company's listing, the introduction of third partners, that is, Aegis group, one of the world's five largest media group, now holding 18.75% shares, we have already made it clear.

Because we must be responsible for shareholders, we must not say that we should retire.

Liang Fengyi is well aware that a person's energy is limited. This year, she is 55 years old. She has already set the road for the future for the company.

The current ambition is to make the company mature without relying on the founder.

Such as Hongkong's HSBC Holdings 0005.hk, its brand is a symbol of an excellent company, and no one will affect investor confidence.

She claimed that it was only five to seven years ago that the above aspirations could be achieved. But after the listing, the company absorbed human resources and believed that it would be possible to achieve the goal in three years.

She said, "I am not tired of doing business, but I will be tired of writing.

This job is a hundred times more difficult than any other work, because it has to be done on its own, without assistance from other people. "

In fact, she has not written novels for more than three years.

When she talked about the difficulties of developing business in China, she did not specify it, but her voice was striking: "in 1992, I told people that in China, business is really carcinogenic, and the other side will also have cancer.

Because the meaning of language is different, communication requires a lot of energy. "

Although there are many problems now, China has joined the world trade organization to learn international trade operations. The most difficult time has passed.

In addition, at present, China is fully open to the production of TV content, so the company's advantages are still there.

She welcomes the shock from outside because everyone can communicate and make progress.

The creation needs to be emotional, but business requires accurate calculation and sober judgement.

Liang said that his character was rare in both sense and reason, and there was no trouble.

Everyone has the bottom line of tolerance and grievance. Everyone will have special guests to talk about. When I work for them, I will be very committed to it.

For the disliked guests or working partners, I will calculate how much interest they can bring.

However, if he does not represent the interests, he can do things for him without dignity. If he exceeds his bottom line, he will rather give up his interests.

Liang also said, "if you ask me what career and family are important, I will choose a family."

It is a unique and comprehensive way to interpret the "diligence + margin" and the "border management" mode. According to the agreement, Qin Yu Yuan writes the screenplay idea of the TV series for the TV station, filming on behalf of the production company, and then seeks out distribution channels and sponsors for the TV series.

But on the other hand, the "patch advertisement" of TV stations must be paid for the sale of advertising hours before and after each TV play.

In order to make sure that the film is not cheap, the company will sell some of the patch ads to advertisers, like selling floor flowers.

Advertising fees will be low. Generally speaking, 1.5 minutes can be divided into six segments and 15 seconds of advertising. The closer to the time of the drama, the higher the advertising price.

In fact, this way of operation is gradually established through time.

In 1995, "Qin + yuan" co worked with Hongkong's silver capital, Taiwan Oriental and CCTV to shoot its famous novel "flower flag". At that time, the head of CCTV presented a 1.5 minute advertising time before the beginning of the drama, instead of paying the money.

In 1996, the company used the "flower banner" mode to shoot homing. Liang Fengyi found that the price of advertising (ratecard) would be higher than that of CCTV in combination with more than 30 provincial level networks.

According to the state regulations, Hong Kong businessmen can not directly produce and distribute TV programs. Therefore, "return to air" is responsible for investment, distribution and production by Fujian TV station. Qin + yuan is responsible for all the planning work, and talks with other other provincial stations for individual broadcast time and other arrangements. Qin yuan has earned the smash advertising time of "homing" in more than 30 provincial stations.

In the third TV series "fairy tales at the end of the century", the second is to use the combination of provinces and cities.

If the provincial stations broadcast, the audience in the province will be able to watch. The city's Taiwan will not be broadcast again; if it is broadcast by the city, the coverage rate will be limited to the city.

Therefore, the same province can only choose provincial-level stations or more than one city.

Last year's "dream of the big family", which was broadcast on the Internet, was made up of 190 television stations covering the whole country. The average television stations paid two minutes of advertising time, and some TV stations could even pay three minutes.

Liang Fengyi pointed out that the current advertising time of CCTV is 98 thousand yuan per 15 seconds, while that of the 160 stations is 380 thousand yuan.

Basically, 1.5