&#183: Lauder: Creating Beautiful Legends

The first half of Lauder's life is a mystery.

Born in a Jewish family in July 1, 1908, she was born with an aversion to her Jewish immigrant status. She was fed up with the slums and was desperately trying to become one hundred percent of Americans.

As a woman, she created a perfume for her lover and made a good phrase in the perfume world. Her rule of the cosmetics kingdom is still firmly controlled by her name; EsteeLauder, LaMer, Clinique, Origins, MAC...

Half of the cosmetics in the United States belong to her. In order to show respect for her, Americans have made her legendary life a movie.

The name of this woman is called Lauder.

In April 25, 2004, a heart that was hard to bear heavy heart stopped beating.

It belongs to Jas Landia, the founder of Estee Lauder, a woman who will not disclose her age to death.

The first half of Lauder's life is a mystery.

There are many kinds of explanations, such as the name of a brand name.

The popular saying is that she was called "Esti" by her family at the very beginning, and the Mister who filled in the birth certificate had spelled him into "Ai Er Er".

When Lauder read her book, her teacher wanted to make her name more romantic, so she blended the characteristics of French and named her "Ya Shi".

Lauder's surname "Lauder" comes from his husband, Joseph H laurtier, Austria.

After two years of marriage, the spell of this surname was changed in ten years, which allowed him to return to the original appearance of Lauder in Austria.

In this way, "Ya Shi Lauder" was born. It seems to be a brand name of cosmetics.

She is born in a Jewish family in July 1, 1908, but her family says her birthday is two years earlier than this.

Anyway, there is no problem with the birthplace of Lauder, Hungary's corona.

When Lauder was young, the street was not yet a tar road. It could be said that it was more like a country town.

There are many Italians settled there, there are many processing plants nearby, and not far away is a dumping place.

For this reason, the smell of the whole street was very smelly.

Perhaps it was this odour that prompted Jas Landia to finally enter the perfume industry.

Menzel, a father in a small shop, sells mainly horse feedstuffs and seeds. Lauder has been fond of dressing up since childhood, and her mother is the model she used most.

She often combs her hair for her mother, sometimes two times a day.

Lauder was born at the home of a Hungarian Jewish hardware store in the Italy emigration block, Queen Street, New York.

She is the ninth child in this family.

The little girl inherited her mother's beauty, blonde and blue eyes, and had shining and shining skin.

She was born with an aversion to her Jewish immigrant status. She was fed up with the slums and struggled to get rid of the peculiar smell of it and became one hundred percent of Americans.

Years later, in order to get rid of her childhood memories, she changed her name to poetry to wash away the color of immigrants.

Facing the public, she has always lied about her father being an English gentleman, who was born in Europe.

But when the lie was exposed, all this seemed to make her rich story more magical.

When the first World War broke out, the arrival of chemist's uncle changed her life because uncle had the secret formula of skin care oil.

The magical skin cream brought by his uncle made it the only dream linked to it and began to conceive a cosmetology dream: "my future is written on a can of snow cream."

The New York family moved to the United States, no matter what their life in Hungary, they were obviously the middle and lower class in the United States, Menzel.

They lived in a poor neighborhood in Queens, New York. Their father first worked as a tailor and later became a hardware business.

They came to the United States soon after the outbreak of World War I, and then uncle Schutz also came to the United States.

Schutz is a chemist who specializes in making cream and other things. When he cooks his formula on a kerosene stove, Lauder appears to see her future.

But when Lauder was preparing to start her career, she chose to become a family.

In 1930, she married Joseph, who had been dating for 3 years, and became Mrs.

Whether in 1908 or in 1906, Lauder was young at that time.

After 3 years of marriage, they had their first child: Leonard.

But not long after her honeymoon, she started working: she made skin cream at home and peddled around the women.

In that year when New York registered the family phone directory, she did not fill in the column of "family career", not the husband's professional accountant, but Lauder chemist, which marked their first entry into the beauty industry.

However, the marriage of the two also broke up with the focus of his career.

At the age of 31, her husband filed for divorce.

In 1939, Lauder divorced her husband.

For some time after the divorce, she explained this marriage: "I was married when I was very young, and there must be people who thought I would miss many bright moments in my life, but I found that I had the most wonderful old friend."

In the years when she broke up with her husband, Lauder did not have any time to relax. She became acquainted with Arnold Vanamerigen and became his close friend.

Fan Mei Li Gang later became a general manager of a perfume group.

He strongly supported Lauder in perfume.

Facts have proved that many of Estee Lauder's products also have his credit.

The relationship between two people is very good, and friendship lasted for a lifetime.

The older the elder Lauder, the clearer she knew what she needed, she passed on to her ex husband through a good friend of her husband and wife, hoping to ease the tension brought about by divorce.

"He's a good man. I don't know why I want to break up with him."

Joseph is a silk and button trader, but his business is obviously not as good as his wife's.

His ears are soft.

In December 1942, Joseph yielded to his wife's sweet words.

The two men came back together, and their second children were born.

The two couples were never separated until Joseph died in 1982.

The Miami Beach - wants to marry a millionaire, but when she becomes a single again, there is still a little interlude: her husband's divorce request has caused a great blow to Lauder, can't her husband tolerate his wife's dream?

She decided to stand up herself.

So, the strong little woman passed away with grief and moved to Miami Beach with her six year old son.

There, ambitious Lauder entered a gorgeous restaurant and opened a monopoly counter in the magnificent hall to sell the cosmetics to the wealthy holidaymakers.

But her goal is to marry herself - marry a millionaire.

On the beautiful Miami Beach, the successful men from all over the world are happy to talk to this beautiful lady.

At that time, many people pursued her, including the manager of international perfume company, British philanthropist, and some business tycoons.

But they seem to be interested only in the charming smiles of romantic beauties or the romance of seaside seascapes. No one wants to marry her.

Leonard always likes to say that her mother is "really running a small company".

Indeed, at the very beginning, Lauder's company was not really "capitalist".

She has no office in New York, and nowhere else in the world.

She had only one stronghold at that time, and all the phones were responsible for one person, that is, Lauder herself.

For a moment, her voice was low and deep, so that the people on the phone thought that the company was still small in size, with both the shipping department and the accounting office.

Lauder is really a business savvy.

Before 1946, she began to try to bring her face cream and hand cream to Sharon or shop.

She was courteous and courteous, and when she did not offend the customers, she dug out some daub on the guests' hands or face.

Lauder is very bragging about using her product to achieve immediate results.

In fact, it takes a long time to see the effect.

However, his sales techniques were like a spring breeze, which sent a lot of people to her heart.

After the 4 years in which the family beauty business has been wasted, New York's Fifth Avenue has come together with her ex husband and has reached a tacit understanding: she went to New York to engage in cosmetics business.

She is responsible for the manufacture and sale of cosmetics, Joe is responsible for management.

Since then, Estee Lauder cosmetics Kingdom has seen its embryonic form.

In 1944, Lauder and his wife had the first store in the family. In 1946, the Estee Lauder Co was set up, and the "blue of Lauder" was chosen as the symbol of the brand.

Then she worked hard to get the company's products into high-end department stores, such as the big department store in Fifth Avenue, New York.

In the years to come, Estee Lauder products implemented this strategy, appearing on containers in the world's high level shopping malls.

Good sales prove that this is another correct decision for her.

In the summer of 1981, she introduced a perfume called "J.H.L.", which was named "J.H.L.". This is the first abbreviation of her husband's name. She dedicated this perfume to her husband who had loved him for life.

Jas Landia is very familiar with the market economy. She knows that "name" often means rolling dividends, so she goes all the way up to the top and tries to meet everyone in the upper class.

Even in his later years, Lauder still enjoyed it.

She often invited "beauty" to party at home, and her table could accommodate 30 people at the same time without price.

Celebrities, rich people, and noble people gathered together. When they were mixed up and surrounded by jingle, Lauder liked to see such a lively scene.

Jas Landia's appreciation of fame and wealth is mainly reflected in her attitude towards autobiography.

A columnist named Cindy Adams hopes to write her life and investigate it.

Lauder got the news, she tried to stop Cindy Adams, but her tactics were extremely clever.

In order to plug other people's leisure, Lauder launched his official autobiography: "a successful story".

In the autobiography, in addition to describing herself as a fairy, it is a ruthless attack on her opponent.

For example, her evaluation of Charles Revson of Revlon is: "I am the most important and the most restless enemy."

However, we still have to pay tribute to Lauder.

As we pay tribute to her motto, "every day of my life is nothing but promotion."

Conclusion: from a slum area to Manhattan mansion, Palm Beach Villa, London apartment and many other luxury houses around the world, it is very intimate with the Windsor couple and former US President Reagan, Nancy. The life of Ya Shi Lauder is legendary.

In her autobiography of 1985, she summed up herself: "business is pure drama - only results prove everything."

Lauder went away, like a real nobleman.