Li Xiaoshuang Li Dashuang: From The World Champion To The Corporate Manager

In the eyes of outsiders, pformation is not difficult for gymnasts holding the championship aura. With the glory of the past, retired athletes can easily find a place in the new field.

Is this really the case?

In fact, the way out for retired athletes is very narrow.

Sitting in the office of Li Xiaoshuang sporting goods Co., Ltd.

The outside world is wonderful, but for the athletes who grew up in a semi enclosed environment, the outside world is also very dangerous. They have too many difficulties and difficulties in pition.

Fortunately, the names of Li Da pairs and Li Xiaoshuang were seen on the list of the long winners.

From the champion of the world to the CEO of the company, from the champion of only 12 followers to the leader of 300 employees, the pair, who made brilliant brothers in the gymnastic arena, have settled down in a new world after 180 career turns.

In the three words of "Li Xiaoshuang", he used to play the market. "When we mentioned Chinese sporting goods, the brands that people could tell were probably only" Lining ".

We want to dig out the market value of the three words "Li Xiaoshuang" and set up our own brand.

Reading, coaching and taking official career.

In the most common way to retire, the big two and little two chose the most risky way to go to sea to do business.

It's not playing tickets, it's not empowering others to do it, but the two brothers are paying for themselves.

"Unless you sit at home and become a pet, you will be at risk in anything you do."

Even in the face of such a serious topic of pformation, Xiao Shuang can hardly conceal the mischievous nature.

The two brothers had the idea of doing business very early.

The Chinese sporting goods industry, which is still blank, is what they really want to get involved in.

Big double and small double are clear, their biggest advantage is "Li Xiaoshuang" these three words, but to let a name have market value is no easy task.

In January 2000, Li Xiaoshuang sporting goods Co., Ltd. was established.

There is no bank loan for a single cent, and 5 million yuan of venture capital comes from the savings of big pairs and small pairs.

"Take the old Ben to fight a strange industry, is it worth it?"

Many people pinched a sweat for them.

"If we fail, we will have nothing left, and start again!"

The tacit understanding of twins appeared at that moment.

In the small workshop era, he was in a hallway full of exhibition stands, pointing to a brightly coloured sample and asking, "will this fabric fade after launching?"

Xiao Shuang pointed to a beautiful specimen. "The company's logo should be designed more prominently, and the workmanship should be more delicate."

In the eyes of employees, big pairs and small pairs are strict bosses. Even if they are about to be put into production, they may be beaten back and reworked for details. "We are consumers too. If the clothes of the company are too close to us, how can they be tested in the market?"

In the past 6 years, two brothers have become more and more professionals.

But if time goes back for a few years, they are just outsiders in the sporting goods industry.

"We have already stepped into this industry before we know the difference between" clothes "and" clothes ".

The great couple say frankly.

Who can imagine that a major clothing company didn't have a professional designer at the beginning of its business.

"At the time, what we thought was" professional "was actually" amateur ".

Now, in retrospect, the great pair called that period "small workshop era".

At the very beginning of the business, the two biggest difficulty for the brothers is to learn to lose face.

The Chinese are most concerned about face, and the big two is no exception.

At the beginning of the company's establishment, in order to defend his face, he took over a lot of losing money business. He said, "with a common saying, I've done something like" swollen face and fat person ".

But the reality is cruel, "in the mall, to save face will hurt you."

In order to survive, the big two learned to change, "now, I can give you a face, but I also have my own bottom line - I can not do business at a loss."

In the past few years, the most disgust of "doing business" has begun to become "Jack of Jack".

How can we make ourselves stronger?

Start with yourself and focus on self employment.

In 2003, a sudden SARS disrupted the pace of development of Li Xiaoshuang sporting goods Co., which has just been established for 3 years, and the company failed to escape the "robbery". From April to December, the sales figures of the company were zero in the full 8 months.

"That's the biggest blow for the company. There are too many clothes and huge financial pressure."

Small pairs of words are not enough, but still can make people feel the pressure of indescribable.

Because there was no business, in the 8 months, the big pair went out two times.

But the days of "no business" also gave the two brothers more time to think about the company's business model.

"Initially, the company was mainly based on distributors and self-employed.

In addition to Beijing, other markets were agents.

But in 2003, we found that the "Li Xiaoshuang" brand was far from the wind and grass.

As the elder brother and general manager of the company, the couple thought a lot. "How can we make ourselves stronger?

Start with yourself and focus on self employment.

Since June 2003, the company has recovered 6 markets.

Finally, the turnaround took place in January 2004.

"In fact, this is a way out of desperation, but it helps us find what we want."

"Until now, the 6 markets are very mature and stable, and have brought considerable profits to the company," said Mr.

In fact, in the past 6 years, they have been accustomed to another identity -- the boss.

So how did a good boss practice it?

In the first place, the best use of strengths and weaknesses is that they have a clear understanding of themselves.

Compared with well-educated entrepreneurs, they do not have professional advantages; they do not have the advantage of capital compared with the tycoons who sell tens of millions of dollars, and they do not have the advantage of networking compared with the "old rivers and lakes" that have been in the society for many years.

"But we also have our own advantages."

The superiority of the two brothers is a familiar name, Li Xiaoshuang.

For them, the auras of world champions and gymnasts are the advantages of entrepreneurship.

The second move is to establish authority. "I am a good boss."

Xiao Shuang evaluated himself in this way.

There is no constraint between the upper and lower levels. The relationship between the two brothers and their employees is very harmonious.

However, the two brothers also have a "stubborn" side.

"No one can stop me from selling."

This is the mantra of the big two.

There are other annotations for the establishment of authority.

In this era of "the most precious talents", the importance of wisdom is more and more obvious.

However, the small professional with a lack of professional knowledge chose to invest in intelligence to study EMBA in business school.

The third step is to tacit cooperation with the company. The two brothers have a clear division of labor.

Xiao Shuang is the chairman of the board, not always in the company, busy with entertainment, a little "do not work properly".

Little does it know that this is also his job -- Talking about business opportunities from chatting.

As a general manager, Da Bi almost always comes to the company every day, and he shoulders the responsibilities of daily operation and management of the company.

The two brothers and brothers have proved a truth by action -- big pairs and small pairs must be linked together.

"Some people say, athletes, small double performance is better than you, office company, small double position is higher than you, but I don't mind, I will not have pressure, also won't say because small double is stronger than me, I must do."

A deep and magnanimous brotherhood also helped to achieve a promising career.