How Did AOKANG Chairman Get Up?

In August 18th, the sudden withdrawal of Liu Xiang made Liu Xiang's sponsors start crisis public relations. The AOKANG group, which was called "Chinese shoe king", was also sponsored by Liu Xiang, and AOKANG was ready to make two ads before the competition. AOKANG did not succeed in defending the title or failed in the accident.

If Liu Xiang wins the championship, AOKANG will continue to use the current advertising version - let the whole world listen to China's footsteps.

Once Liu Xiang did not win the championship, AOKANG would be changed.

The uncertain and full of estimation and steadfast and steady style of business environment is closely related to Wang Zhentao's philosophy of management and philosophy of management. Let me walk into this "shoe king of China" to see how he works and how to run his business in.

Liu Xiang, AOKANG, keeps up with the new ads all night to keep up with the challenge of "every step is full of challenges. I believe that the power of dreams will be better tomorrow!"

In August 20th, AOKANG group, one of Liu Xiang's sponsors, ran up new advertising videos all night, and continued to support Liu Xiang.

"I think Liu Xiang is more upset than anyone who cares about him. In order to express his encouragement and support to Liu Xiang, we specially produced a new advertising film for him, which will be broadcast in CCTV and other local stations.

The new slogan is our common aspiration. We should not only support and understand Liu Xiang, but also reflect it in the actual action.

AOKANG group responsible person told reporters that AOKANG group in the country more than 3000 chain stores will also hang "Liu Xiang, we will always support you" banner, hoping to support and understand Liu Xiang's voice to consumers.

In August 18th, Liu Xiang, chairman and chief executive of AOKANG group, immediately said that AOKANG would always support Liu Xiang, and further announced that AOKANG would, according to the original plan, invite Liu Xiang to be the special image ambassador and launch the "Liu Xiang AOKANG top ten Olympic champion enlightenment Coach Award", which was specially set up for gratitude, according to the original plan of AOKANG's withdrawal from competition.

In 2009, AOKANG will renew its contract with Liu Xiang, and cooperation will continue.

Wang Zhentao, who is the head of China's shoe king, is the founder of China's shoe king. Wang Zhentao, with his keen market touch, realized 16 years of unremitting efforts and pursuits. Finally, he founded AOKANG group, which owns 600 million yuan assets, annual output value is over 1 billion 500 million yuan, and profits tax is more than 100 million yuan.

In 1988, Wang Zhentao, who had not yielded to fate, made up 30 thousand yuan. He founded the Olin shoe factory in Yongjia and began his arduous journey in the private footwear industry.

After 16 years of unremitting efforts and pursuits, Yongjia Olin shoe factory has developed into one of China's largest private Footwear Group, which has 600 million yuan assets, annual output value exceeds 1 billion 500 million yuan, and profits tax is more than 100 million yuan. AOKANG group.

After the "Wenzhou shoes", Wang Zhentao and his brother and sister were four.

In his first year of high school, he had dropped out of school just because he was a brother, despite his excellent grades, so that he could ease the burden on his family and provide his brother and sister to school.

Sixteen the first job of Wang Zhentao, seven, who went out to earn a living was to learn carpentry.

Wang Zhentao, who worked as a carpenter, met many Wenzhou villagers in Hubei. They were selling electrical appliances, clothing and leather shoes, and their income was several times higher than that of their own carpentry. So Wang Zhentao decided to change to do leather shoes promotion business.

The weather is uncertain.

Just as Wang Zhentao's business of selling leather shoes was red hot, the storm of "Wenzhou shoes" swept across the country in 1987.

Wenzhou shoes have become the pronoun of counterfeit and inferior products.

The fire of "Wenzhou shoes" has made many leather shoes factories in Wenzhou change their banner. But Wang Zhentao did not shrink back. He set up the "Yongjia Olin shoe factory" with the quality concept of "product manifests personality and character decides products", that is, we should use the Olympic spirit as the criterion of running factories, and walk out of the circle of Wenzhou's many shoe factories, starting with the imitation of "famous brand", and create the brand of Wenzhou.

In March 2001, Wang Zhentao opened the first chain store of Wenzhou footwear industry on the "Nanjing road" known as the first street of China. It caused a great sensation in Shanghai, and set an example for Wenzhou enterprises to enter Shanghai.

By the year 2003, AOKANG shoes had successfully opened more than 2000 stores in the country, and the whirlwind of China's leather shoes industry in implementing franchised franchising was also introduced. It also provided a reference for the pformation of China's leather shoes marketing mode.

When the Italy workshop moved into AOKANG's market, Wang Zhentao took the strategist's eyes and national entrepreneurs' mind into the international market, aiming at Italy, the world's shoe city.

In 1999, he set up a design center in Italy, bringing the latest shoe industry information to China as fast as possible. In 2000, he set up a branch in Italy, Holland and other countries to launch AOKANG products into the international market. In September, nearly ten thousand pairs of AOKANG shoes were shipped to Sydney, and AOKANG shoes went to the world with the Sydney Olympic Games. In 2001, he sent the designer of Italy to China as the chief craftsman of AOKANG, and speeded up the integration of AOKANG products with the world trend. In 2002, he put the banner of AOKANG store in the United States New York, and now he opened nearly 20 stores in Europe, America and Southeast Asia.

However, after China's accession to the WTO, how to improve the added value of China's manufacturing brand is a major task faced by every entrepreneur.

Wang Zhentao adhered to the strategy of strong cooperation with world-class brands.

In February 14, 2003, he signed a comprehensive cooperation agreement with GEOX, the first shoe brand of Italy footwear industry. Since 2003, AOKANG's products have been fully charged with the promotion of AOKANG's products in China. AOKANG's products and ancillary designs sold to Asia and Europe and the United States are responsible for AOKANG. At the same time, dual party sales network resources are shared. This is the first time that Chinese made products have been allowed to enter the 50000 world-class sales outlets in 55 countries around the world.

It is a strategic decision made by the state to invest in the western development.

With an enterpriser's sense of responsibility and mission, Wang Zhentao has actively invested in the construction of the western development.

After many field visits and repeated argumentation on Bishan, he finally made up his mind to expand in different places, build production bases in Bishan with great potential for development, and create "western shoes capital", aiming at promoting industrial upgrading and creating an economic pattern of combining East West and united development.

AOKANG Group invested 1 billion yuan to build the "shoes city of Western China", showing the eastern entrepreneurs' investment in the construction of the western region, and also opened the curtain for entrepreneurs in the east to invest in the western region.

Wang Zhentao said that AOKANG group decided to invest in Bishan. On the one hand, in order to respond to the call of the western development of the country, to do some meaningful things for China's leather shoes industry and the western region, on the other hand, it took a look at the local location and industrial advantages, and hoped to improve the market awareness and brand awareness of Bishan footwear industry through the construction of western shoes, so as to realize the coordinated development of the eastern and western regions.

He also said that after the completion of the industrial park, there will be a shoe industry base with the largest and most influential collection, research, training, development, production, sales and service in the Western China, which has a reasonable layout, perfect functions, prosperous market, beautiful environment, well-developed culture and first-class service.

Wang Zhentao, who was the first private financial conglomerate to grow up at AOKANG speed, was sensitive to the fact that Wenzhou's previous first mover advantage has begun to weaken, the geographical environment constraints, and the shortage of energy, resources and talent shortage are increasingly facing Wenzhou people. In his view, Wenzhou enterprises can only break through the bottleneck of capital, resources and talents only if they unite together.

Therefore, Wang Zhentao proposed the establishment of a cross industry investment entity. Wang Zhentao's proposal was soon endorsed by many entrepreneurs in Wenzhou.

In June 16, 2004, Wenzhou's first non regional consortium, the Sino Swiss consortium, was jointly established by nine leading enterprises in different industries.

This is the first time that the two words "Consortium" appeared on the land of China.

The establishment of the consortium has achieved a major breakthrough in China's private enterprise management system. The 10 billion operating capital that the China and Swiss consortia can integrate will enable private enterprises to play an equally important role in the national key construction projects as well as many other state-owned enterprises.

Wang Zhentao, a cat walk in Wenzhou, is quietly changing their knowledge structure.

Wenzhou is a vibrant city on the southeast coast of China and the middle of Gold Coast line.

Today, the image of the contemporary Chinese in the mind is a natural businessman.

In the tide of reform and opening up, Wenzhou first developed a road of development with regional characteristics.

Wenzhou entrepreneurs have divided the history of Wenzhou's private economy after 1978 into four stages: dry, open, open and dry.

In fact, the twists and turns of history make commercial behavior a social boundary in China: rules and rules.

In the era of buying and selling, which is known as "speculation", Wenzhou people created the gene environment with strong vitality of local commercial cells by boldness and cunning. The uniqueness of this environment imprinted brand on every entrepreneur.

In 1982, Liu Dayuan, a 35 year old king of screw, got up early in the street, followed by two people.

When he saw the big slogan posted on the wall, "severely attacking serious criminal activities in the economic field", he was horrified.

He made the most rapid decision in his life. He took advantage of the man's unwillingness to get into the alley, and went home and took out 70 thousand yuan of cash to come to the river bank, and jumped into a small wooden boat.

Liu Dayuan recalls that when he ran away, he only wore vest and shorts.

The history of Wenzhou has gone to dust, but the people of the Republic of China immersed themselves in studying the situation and went deep into the way of thinking of entrepreneurs.

In the eyes of the practical Wenzhou people, the situation is always a resource that can be used for ourselves.

Before, they set up a new image of the market economy "vigor pioneer". Now, the Wenzhou catwalk is heading for the international stage.

Wang Zhentao's long sleeve dance shows a new image of Wenzhou.

The difference is that now, for the Wenzhou boss, the golden age of miracles is over.

At the same time, while AOKANG grew rapidly, Wang Zhentao was sensitive to the fact that Wenzhou's previous first mover advantage has begun to weaken, and the problems of geographical environment, as well as the shortage of energy and resources and the shortage of talents are increasingly facing Wenzhou people.

"The private entrepreneurs in Wenzhou used to be good without culture."

This shocking phrase describes the previous stage very accurately.

Now a new local saying is: the head is much more and the pocket is much more.

Two sentences, one after another, accurately explained the changes in Wenzhou.

Wang Zhentao, now known as the "king of Chinese shoes", is known as "everyone".

Since the burning of fake shoes, Wang Zhentao's "creative business" has frequently appeared on the stage: in 2003, AOKANG invested in Chongqing Bishan county to invest in the establishment of the characteristic industrial park, the "western shoes capital". In 2004, AOKANG combined with 8 leading enterprises in different industries in Wenzhou, and set up a "Sino Swiss Consortium". In 2006, AOKANG invested in Hubei Huanggang to build Hubei first street.

These Wenzhou wisdom undoubtedly contributed to the growth of AOKANG enterprises.

Wang Zhentao is also deeply worried. He has been at Hangzhou Institute of Commerce, China Europe Business International College, Yangtze River Business School and National Research Institute.

Standford major leadership class.

When his classmate of Changjiang business school and the head of a famous company invited him to visit the introduction of TOYOTA style management, he saw that the 7000 square meter warehouse was reduced to 7 square meters and the production speed was three or four times higher than before.

He deeply felt the importance of modern system management.

"I don't know what others think. I never regard learning as gilding.

I listen to every lesson.

Wang Zhentao said, "it may sound ridiculous.

I spend most of my time in school.

There are about 20 days in school every month. "

For Wang Zhentao, 42 years old, learning and creativity are still everywhere.

"I think this is the era of creativity over efficiency.

Creativity should be integrated into many specific details.

Even during holidays, we played with Ledu in 2005.

Everyone should take out his favorite gifts, write his name on it, put it in a basket, and when he walks, he will get it by another employee. This is fate.

Then every year, every party, we have fresh and anticipated activities, so we are not going to have a party. We get more. "

Wang Zhen