Small Investments Make Fun Toys Store
Have you seen the lighters, the colored tap water and the inextinguishable candles?
Do you want to buy an impulse?
At present, more and more young people and children are welcome because of their unique glamour and charm.
A few days ago, Mr. duo, a toy worker who worked for nearly 3 years, showed his idea to this newspaper's "50 thousand yuan business starting point" column: for college graduates, migrant workers, and the economically well-off citizens, if you want to start a business, you can consider opening a funny toy store.
In the early stage, the investment of 10 thousand yuan can be welcomed by young people and children. For those entrepreneurs who do not have enough money, they can consider selling monopoly toys.
Mr. duo said that funny toy is a small-scale investment project. Because the price orientation of products is low, the investment funds are not large, and because the volume of products is small, the operating space is very economical. A few square meters of storefront can meet the needs of operation.
Low investment and high output are great advantages of investing in funny toys.
According to his understanding, the product price is not high, but the profit margin is very large.
According to his estimates, the initial investment, including housing leasing, decoration, labor costs, about 10 thousand yuan or so of investment funds can start operation.
Moreover, according to his investigation, the funny toy shop does not necessarily need to choose the core area, but it can operate in nearby schools and large residential communities.
According to Mr. Du, the operating expenses of the funny toy shop can be roughly divided into: 15m2 2000~3000 yuan / month, personnel salary 2000 yuan, business tax and other miscellaneous expenses 800 yuan / month. According to Mr. Du, the business cost of the toy store is estimated to be ninth months.
The monthly operating cost is around 5000.
The average toy price is around 50 yuan. According to gross profit 120%~130%, we must sell more than 7 toys every day to make profits.
Because the promotion of fancy toy stores needs a process, operators must go through the process of losing money to capital preservation and re earning.
According to the worst plan, the first month's turnover is zero. From second months, there is a 1000 yuan business income. From third months, it will grow at 30% per month. It will last until eighth months before the basic guarantee is guaranteed.
This should also consider whether the sale can reach 30% of the specific factors, that is to say, the time for starting profits may be postponed, which is a test of the operator's ability and patience.
Of course, this is the worst plan, and does not exclude the possibility of making profits ahead of schedule.
In the early days of the shop, Yu Xueming suggested that this toy store should be a trial shop, "this toy store is a featured shop with less investment and higher profits," which is very suitable for working-class entrepreneurs.
But at the beginning of operation, investors must do well in store address.
Each store has its sales radius and target population. Only by choosing the right place to operate the featured toys can the business be done.
It is not enough to have a good location, but also to have a distinctive decoration and reasonable business practices.
Yu Xueming said that operators must standardize their business behavior at the beginning of their business. They must not enter too many purchases before, and which products should be more popular in the sales process.
If necessary, we should communicate with customers more often, so that customers can understand that you are managing with your heart.
It is the smartest boss that will operate according to the needs of the customer.
Speaking of toy store development, Yu Xueming said that in the long run, operators should not restrict the sale of toys themselves.
After accumulating certain market demand information, we can consider the integrated mode of processing and sales, pforming from sellers to producers, thus creating brand and increasing revenue, and considering the mode of chain operation.
The products include: water spray calculator, water spray cigarette, colored tap water, inextinguishable candle, electric fan prize machine (tape measure, mobile phone), funny Bathing Woman, dancing cola bottle, Santa Claus blowing bubbles, telescopic bayonet.
Part of the toy function: the whole person's red envelope: it looks like a red envelope, you can put it on the table or sofa, deliberately let people pick it up. When you open it, you will find that the red envelope will move and have the sound of beating.
Electric cigarette lighter: a friend comes to borrow a lighter, and the fire is not beating, but he is screaming with electricity.
It is understood that at present, there are 290 million children under 14 years of age in China and 45 yuan per capita in urban children in the whole country.
For adults, it is an effective way to relieve their high tension and depression by playing with some new toys that are fun and exciting in their leisure time.
In the United States, more than 40% of toys are designed for adults.
But adult toys are just emerging in China. They are basically in a blank state. So at present, the profit of adult toy industry is relatively high, and gross profit is generally around 120%~130%.
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