Small Business Venture 30 Thousand Yuan Investment In Cartoon Food Is Profitable!

Today's children's dining market is not optimistic. It has been dominated by foreign fast food all the time, and the structure of children's dining is obviously unreasonable.

In Changsha, Ms. Lee took the opportunity to set up a "cartoon meal" and became a real fast food kid.

Nowadays, most children's meals in the market are mainly western fast food, lack of nutrition and lack of health.

But Chinese children's meals are different from adult working meals in form and can not attract children.

Li Juan, who works in kindergartens, sees business opportunities and pioneered the "cartoon meal" for children.

In March 2003, Li Juan invested 30 thousand yuan to start his own business.

In just one year, Li Juan's "cartoon meal" has entered many kindergartens and primary schools in Changsha, and has signed a long-term meal contract with 3 kindergartens and 5 primary schools, with an annual turnover of about 1000000 yuan.

In, 2002 worked as a teacher in a kindergarten in Changsha.

In the work, many children do not like to eat Li Juan headache.

On one occasion, Li Juan found a child, Wei Wei, at the time of his meal, he combined the rice and the dishes into a "one stop" image, enjoying himself with relish.

On the second day, Li Juan took the initiative to make the meal a vivid "one stop" image. Who knows, more children are clamoring for a lunch with "one stop" cartoon character.

Since the introduction of the "cartoon meal", the children have been enjoying the meal, and the children have listened more.

The "cartoon meal" brought Li Juan's achievements, but also inspired her to start her own business.

Comment: many successful entrepreneurs are inspired by their own difficulties.

Many business opportunities are emerging in the face of difficulties.

But finding business opportunities alone is not enough. Li Juan's success lies in her breaking the traditional way of thinking, instead of revolve around the traditional content of food and drink, instead of jumping out, starting from another angle -- the form of meals, and developing a new form of "cartoon food" for children's meals.

In February, February, Li Juan quit his kindergarten job and decided to create a cartoon meal.

"If you want to do a good job in cartoon food, the quality of the shape is the key."

Li Juan collected a large number of cartoon characters that children liked, designed crayons, cherry balls, robot cats and other cartoon meals.

After the image was set, Li Juan began to study the materials, and finally decided to use nutritious and colorful vegetables as the main raw materials.

In his repeated exploration, Li Juan made two standards in the production of cartoon food.

Standard 1: there are strict standards for materials.

Li Juan strictly stipulated that every box of cartoon food should have fresh vegetables and meat.

For example: make a skirt with Chinese cabbage leaves, sliced with ham, face hair, kelp silk, and Porphyra.

Because cartoon food is not enough to attract children, it also needs nutrition that is essential to children's growth.

This ensures that every dish is naturally rich in color and balanced in every box of rice.

Standard two: strict production procedures.

In order to avoid changing the color and nutrient loss of vegetables for cooking, Li Juan first placed raw vegetables on cooked rice and steamed them for about 3 to 5 minutes.

The "cartoon food" cooked in this way will not change color when the vegetables are cooked, but also ensure the nutrition and the beautiful shape.

In order to achieve this standard every time, Li Juan recorded the shapes and locations of all kinds of dishes in different cartoon dishes, drew a map, and created a "martial arts secret trick" produced by "cartoon meal".

Comment: many times, enterprises focus on product design and development. This is important, but if there is no standard in the production process, such products are hard to be recognized by the market.

As the saying goes, "no rules, no Cheng Fangyuan", so is entrepreneurship.

Li Juan's success lies in the fact that she can formulate corresponding standards in the production of "cartoon food" and strictly enforce them.

In fact, a strict set of standards is often the secret of success.

After the subdivision of sales channels and flexible operation, Li Juan decided to push the "cartoon food" to the market.

If you open your own shop, all the expenses will become a large part of the expenses.

At that time, Li Juan had only 30 thousand yuan in his hand. What should he do?

After some thought, Li Juan decided to make cartoon food at home.

This saves money, but customers do not take the initiative to shop because they do not have their own storefront.

Then, you can only take the initiative to find customers.

Channel 1: entering kindergarten, Li Juan first thought of selling cartoon food to kindergartens.

The inspiration for the first generation of cartoon food comes from the kindergarten. Li Juan also has a better understanding of the education of the children. He knows that parents now attach great importance to the quality and nutrition level of children's meals.

In order to get recognition from kindergartens, Li Juan showed her several cartoon meals to the school and introduced the development and nutritional characteristics of cartoon food abroad.

At the same time, Li Juan also promised that his "cartoon meal" will not affect the normal sales of kindergarten meals.

The meals provided by the kindergarten are 4 yuan each, and Li Juan's "cartoon food" is 8 yuan each, and which one is decided by the children themselves.

And every sale of a box of cartoon meals, Li Juan gives the school a one yuan deduction.

Because the school is also very interested in "cartoon food", plus these preferential policies, Li Juan has earned the right to sell cartoon food in kindergartens.

Because of the beautiful shape, Li Juan sold dozens of boxes of cartoon food at once.

A month later, Li Juan earned more than two thousand yuan.

Before long, Li Juan received a call from another kindergarten, asking Li Juan to send one hundred "cartoon meals" for the garden every day.

Channel two: to provide lunch for primary school students, after the successful opening of kindergarten, Li Juan decided to expand the market of "cartoon food" - developing primary school market.

In order to win this big cake, Li Juan went to primary school to conduct market research.

It turns out that many primary school students eat lunch at school.

The students are tired of the unchanging school meals, and the students say they want to taste such a cartoon meal.

In the end, Li Juan chose to sell the "Xinhua primary school" not far from his place of production.

Because the pupil market is bigger, Li Juan has adopted a strategy of "small profits but quick turnover" in sales, that is, the amount of 2 yuan per box of cartoon meals to the school canteen.

Because this cartoon meal has both [FS:PAGE] taste and nutrition hygiene, many primary school students have come to buy it, and parents have expressed their approval for this cartoon meal.

Customer satisfaction is the best advertisement. Now, Li Juan has to distribute 500 cartoon meals for the "Xinhua primary school" every day.

In addition, 5 primary schools asked Li Juan to provide "cartoon food" for them.

After a month, the turnover of lunch provided by Li Juan to these 6 primary schools has reached over 100 thousand yuan.

Channel three: development of white-collar family market, Li Juan, found that many office building white-collar lunch in the fast food restaurant outside, not only tastes single, but no nutrition.

For this type of consumer group, Li Juan launched a fashionable and healthy "cartoon meal".

In order to meet the high standards of these customers, Li Juan first conducted a sample survey of the group.

The conclusion is that this group, especially women, hopes to provide them with high nutrition, low calorie and healthy snacks.

In this way, they can satisfy their nutritional needs and keep their figure.

According to the survey results, Li Juan made some new changes in the quality, taste and nutrition of the food on the basis of preserving the original "cartoon food" style.

Each box of "cartoon food" has added some colorful vegetables, mushrooms and seafood with rich nutrition and low calorie.

Due to the corresponding increase in production costs, Li Juan positioned the price of this cartoon meal at 12 yuan, 15 yuan and 20 yuan.

This cartoon meal just satisfied the demand of the white-collar people for fast food, so they received more than 100 ordering phone calls on the second day after trial sale.

With the expansion of business, Li Juan decided to let "cartoon meal" go out of Changsha and let more people understand the "cartoon meal".

Now, Li Juan decided to take the form of developing franchised stores to develop the "cartoon food" business, so that other entrepreneurs can also get a share.

Li Juan commented on the success of the "cartoon meal" in the absence of funds, inadequate staff and poor market access.

The success lies in the fact that she found the right way to sell cartoon food, and developed the corresponding cartoon meal according to the characteristics of different consumer groups, which is the key to winning the market.