Declassified Water Purifier Proxy Seven Traps

Water purifier is a promising industry in Chaoyang. However, under the operation of some bad factories, it is a dark future for many agents who act as agents of water purifier.

Why?

Although most of the water pollution in the world is seriously polluted, the contradiction between water resources shortage is aggravated.

The traditional tap water treatment method can no longer guarantee the supply of good quality drinking water, and there are two pollution problems in municipal water supply. For example, the water supply at the top of the tank and the long running water pipeline will cause potential rust, scale and microbiological contamination. Therefore, various brands of water purifier emerge as the times require.

We opened Baidu and Google's two major search engines, and entered key words such as "water purifier", "water purifier", "pure water machine", "direct drinking water" and "water appliance". In the lower right corner of the bar, we tagged the website links of "promotion" words, which dazzled you with dazzling eyes and no time to give them. Opening up the investment advertisement of popular financial newspapers and periodicals, "the first sunrise industry in twenty-first Century" and "thousands of yuan to open shop and earn ten thousand yuan" are the seduction headlines.

Behind every happy investment information, there are a series of interlocking traps. Every costly auction is buried behind a large number of deceived agents who drop their teeth and blood swallowing.

Those small businessmen who have accumulated for many years, those who have lost their jobs, have laid down their lives.

It is not until entrepreneurship is broken that we can see the bloody truth at the end of the industrial chain: 30% water purifier agents do not have more than 3 months in life cycle; at least 50% agents are turning away because of difficulties in their operations; even those who are successful today have been deceived by unscrupulous manufacturers.

It is the most tragic reality of the water and electrical appliance industry that the bad money drives out good money, and the real power of the market is buried by the cheaters.

In the future, the unscrupulous manufacturers are racking their brains to design a "hammer deal" to fool investors. Hundreds of rats have spoiled a pot of soup. This is the worst internal injury in the water purifier market.

If you say a mouse droppings is enough to destroy a pot of soup, have you ever seen such a spectacle: in a boiling pot, there are hundreds of thousands of rat droppings mixed up, but a group of idiot soldiers are coming in and coming out, and they have to take out a lot of real gold and silver to compete for a bowl of "first taste soup"?

The big pot soup, which is all the mud and sand, is a water and household appliance industry that has gradually increased and mixed up in recent years. This dirty, dirty mouse feces is hundreds of thousands of unscrupulous manufacturers that fish in troubled waters and wantonly collect money.

Let's uncover the skin of the swindlers, and expose the investment traps of these people.

Trap one: the market prospect, the big cake, the only way to tell the bright future, to conceal the bumpy road ahead, and to mislead investors with illusory market prospects. This is the most common investment trap in the water purifier industry.

In 2006, along with the successive outbreak of water pollution crisis throughout the country, the water purifier market ushered in a historical turning point and entered a new round of growth.

A large number of people of insight are optimistic about the future of this industry, and they are eager to invest.

The swindlers saw this point and firmly grasped the core of the "market prospect", and drew a sweet and attractive cake with Chaoyang, environmental protection, huge market capacity and rich profit space.

According to them, selling their products is not only easy to make money, but also the water purifier is accessible to every family.

Unfortunately, water purifier enters every household and becomes the daily necessities of every household. It is only the market prospect.

For most of China's regional markets, the water purifier is still a luxury item, and the main consumer is high and middle income families. Although the profit is huge, the actual market capacity is not as big as the cheater boasts, and the actual operation needs more skills.

As for why water purifier is difficult to popularize in China, what skills do we need in actual operation? This is a rather complicated topic. I will discuss it in the following articles.

The reason why the unscrupulous manufacturers concealed the truth from the investors and misled the agents with the illusory market prospect is to lower the threshold and "get the best of it". Then, by raising the price of the distribution rights in the regional market and the first batch, the maximum amount of hard-earned money can be squeezed out.

To distribute water purifier, we must have certain financial strength, sales skills and network of connections, but also have long-term management perseverance and perseverance. Not everyone can join in, everyone can make money.

In the face of all those who brag about the market prospect and make easy money to sell water purifier, you must be alert!

Trap two: garbage products make huge profits, products are the core carriers of the marketing value chain; quality is the basis for deciding the success or failure of the market.

However, a considerable portion of the water purifier agents, especially the new agents, spend a lot of money on the first batch of purchases, but find that the products they buy are actually a pile of garbage that brings them endless troubles and endless troubles.

There are nearly three thousand water and electrical appliances manufacturing enterprises in mainland China, but less than 1/10 of them have independent R & D capability and core manufacturing technology.

The result of the uneven level of industry technology is that all kinds of products are flying everywhere, and the quality is seriously unstable.

In the past November 2008, Beijing television announced the results of the quality inspection of the water purifier in Beijing market. Over 90% of the household water purifier was used as a "sewage apparatus" and "odour water device" after a period of use. Some of the products, because of the quality problems and the water leakage, caused serious economic losses to consumers and the dealers who were jointly and severally liable for water purifier.

For the purpose of quickly collecting money, they are only buying and selling a hammer. The liars who never expect the agent to take delivery again will certainly not spend valuable resources on R & D, technology and production.

Most of them do not have their own manufacturing factories, and all products are commissioned by some Shanzhai factories.

And for the sake of cost reduction, both the filter core and the moulds are made of coarse and inferior products.

Although the price of their products is not very high, but because of the extremely low production cost, they have actually made huge profits.

As for the serious consequences of these garbage products coming into the regional market through agents, they never care.

This is what we call "careful sailing for thousands of years".

Agent water purifier, we must pay attention to the history of the operation of the manufacturer, especially to guard against those new faces that have not been known for the past two or three years. We must inspect the technical capabilities and manufacturing processes of the manufacturers in detail, and we must not blindly listen to the other side's self praise.

The core technology of water purifier is filter element, such as ceramic filter element of Dalton, Korea's RO film, activated carbon from Australia, Hainan's liter composite ultrafiltration, which has been tested for many years. The manufacturing process of water purifier is focused on stable quality, such as Shanghai, Whirlpool, USA, Guangdong, Zhejiang, Qinyuan and Hainan.

Trap three: the false brand of halo, only the "market prospect" this big cake, and the crude products, obviously can only deceive the layman investors; and the cheater's brilliant point is that through the carefully designed false "packaging", put the "product card" aura on the garbage products, and then make the big money to publicize the momentum, attracting investors to moth to catch fire.

How to create "brand"?

How to set the halo?

Let's take a look at the following typical tricks: 1, fraud.

The most popular trick in the underwater electronics industry is to forge foreign capital and pretend to be foreign brands.

Obviously, it is a leather bag company and a small cottage factory. As long as it has a nice foreign name and a false injection, it becomes a X country brand originated from the "19XX" year.

2, exaggeration.

The so-called "how bold people are and how productive the land is."

Even if it took only 2 or 30 thousand of the area, it played several times and 5 seconds ads on the CCTV - 7 rural channel. It also chose to be the cheapest brand in the middle of the night.

3, publicity.

The bigger the publicity, the greater the suspicion of the liar. This is a very simple truth.

Because only fraudsters can venture to spend money on investment promotion.

What are Baidu, Google, competitive bidding, keyword search and buyout?

Anyway, wool comes out on sheep, so long as we cheat more than a few agents, the cost will be recovered immediately.

It is not difficult to find out the false aura of these clouds and mist.

In terms of foreign investment background, apart from a dozen genuine foreign-funded enterprises such as Whirlpool (USA), Greenwood (Australia), Debi wing (Israel) and Singapore (Singapore), most of the other brands of foreign brands of water purifier are suspicious.

And the most basic element of the brand, popularity, is only known to the US.

As for the links on the lower right corner of the Internet marked "promotion", we should be careful.

Ha ha, credulous this, then finally pay for this online advertising fee, it must be you.

Trap four: the price poison holds you up, according to common sense, since the swindlers spend so much thought and invest so much money, the products they sell to the agents should be very expensive.

If you think so, you really underestimate the IQ of swindlers!

What unscrupulous manufacturers rely on to hold investors is a carefully prepared price poison; it seems that the lower price of the product is the sugar coating of the poison.

As mentioned before, the production costs of cheaters are very low, and even if the products sold to agents are low in price, they can still make huge profits.

And this seemingly low product price is most conducive to paralyzing investors and dispel their psychological concerns.

Next, the fraudsters will "eat and dry up" investors by increasing the total amount of delivery and raising the proxy price.

If investors do not eat this set, it does not matter. Anyway, the operation principle of cheaters is "small profits but quick turnover" - how much can be deceived and how much can be deceived.

It is an everlasting business truth to divide money into money.

The painful lesson of countless agents has proved that greedy and petty gain is a great disadvantage.

First of all, the mainstream consumer of water purifier is the middle and high income families, and this part of consumers are most concerned about the quality of products, not very sensitive to the price. Secondly, the water purifier marketing focuses on services, and the narrow profit margins of the low-cost water purifier can not afford the cost of follow-up services. Finally, the low quality water purifier is inferior in quality, just like a time bomb. Once it explode, it will be too late to cry when there are serious quality problems such as clogging and water leakage at the customer's home.

Trap five: marketing mode is just a carrier of profit. Investors are most concerned about how to sell water purifier, that is, marketing mode.

Liars are masters of the mentality of agents. They do not have opened a water purifier store. They have not successfully run a regional market. They can boast of marketing models to investors.

To sum up, these "bragging" marketing modes mostly have the following characteristics: 1, fake: the more they claim good operation and effective marketing mode, the greater the moisture.

It sounds wonderful and feasible, but it has not been tested by the mass market at all.

2, Da: you will be sent to a book, or several "heavenly books", which is called "XX marketing manual".

What shop guide, salesperson training, promotional activities, media advertising, engineering operations...

As long as you can think of promotional tools, there are almost everything in the handbook.

3, air: most marketing measures in marketing mode are not operable at all.

Or extremely cumbersome, such as a promotional activity, design more than ten processes, dozens of links, you simply can not do; or excessive, to give you a number of crude, no promotional television or newspaper ads, really put in, will be guaranteed to die.

If you really have such a magic marketing mode that can be applied everywhere, you can quickly open the water heating appliance market. Manufacturers have already done their own work. Where is the need for investment?

In the face of China's water purifier market, which is generally not warm and everywhere, even if "beauty" is helpless, other manufacturers are "the best way of villages in every village".

There are two extreme examples: the Australian market has entered the Chinese market for 6 years, and the number of distributors is less than 100, but its survival rate is 100%, and 90%.