Information Market Management Strategy

The first section is market-oriented management strategy. First, information marketization and its significance. In the market economy, information is commodity, and market-oriented operation should be logical. But in our country, due to long-term planned economy, economic development is relatively backward, people pay little attention to information production and information services.

Before 1978, China's information market was basically in a blank state.

Since 1980, China has tried to pfer the pfer of scientific and technological achievements, and scientific and technological information has entered the circulation field as an invisible special commodity. This marks the germination of China's information market.

In the past 20 years, especially with the establishment of the socialist market economic system, China's information market has taken shape.

However, the mode of thinking and the operation mode of the planned economy for a long time still exist in all aspects of the information market and restrict the further development of the information market.

Therefore, in the face of the tremendous pressure of the rapid development of the international information market, China must speed up the process of information marketization and carry out market-oriented operation of information products.

The so-called market-oriented operation of the company is to engage in the production and operation of information according to the requirements of the market operation rules, and to maximize the economic benefits under the premise of adhering to social benefits.

Market operation of information products is of great significance to the development of information market.

(1) market-oriented operation can better reflect the characteristics of the information age.

Nowadays, the world is in the information age, and the global information market is becoming more and more integrated. The traditional information market is giving way to the modern information market centered on the Internet.

The marketization of information helps to bring into play the fundamental role of the market in the allocation of information resources and to enhance the competitiveness of China's information economy in the international information market.

(2) information marketization is the requirement of the development of China's market economy.

Information is the nerve of market economy. The smooth flow of information determines whether the operation of every link in the market is normal.

Information industrialization management helps to establish and improve the order and rules of information market, create a good market environment for information circulation, and promote the continuous development of the socialist market economy.

(3) marketization of information can better reflect changes in the needs of society and people.

Market operation fully introduces the market mechanism and is more sensitive to the market changes, so it can discover the new needs of consumers in time, and quickly adjust their production and business direction, meet the needs of consumers in the shortest time, and promote the improvement of people's living standard and quality of life.

Two, information marketization management strategy, from the perspective of economic law, the marketization of information should take the commercialization of information products as the precondition and give full play to the regulation function of value law, supply and demand law and competition law on information market activities.

The law of value is the most basic and basic law of commodity economy, and it is also a rule that must be observed in market operation.

The content of value law is that the price of information commodity is determined according to the value of commodity, and the price is affected by the relationship between supply and demand, fluctuating around the value.

The role of value law is to promote the continuous adoption of new technologies, survival of the fittest, and the realization of rational allocation of social resources.

In the market management strategy, information commodity producers should take the law of value as the basic basis for their own production and operation activities.

1. what to produce.

The limitation of social needs and the limitless nature of social resources require that producers and products of information producers must meet the needs of society in order to avoid wasting resources.

The production of which products can meet the needs of the society is determined by the law of value. Therefore, producers of information commodities should choose what to produce according to the requirements of the law of value, and promote the effectiveness and optimization of the whole social production with the rationality of single production.

2. how much is produced?

Due to the role of value law, the prices shown through supply and demand will guide producers of information products to produce more products of social needs.

In a certain period, the quantity of products needed by society is limited, that is, there is a basic quantitative limit for production.

Therefore, producers of information goods should arrange their production scale according to market demand and not blindly produce.

3. how to produce.

Generally speaking, when other conditions are the same, the less time and materialized labor to produce an information product, the more performance the product has, the more advantageous the producer will be in the competition, which is also determined by the law of value.

Therefore, producers of information products should enhance their sense of cost, actively adopt new technologies, improve the management level by relying on the improvement of scientific and technological ability, further reduce the cost of production, marketing, service and other links, rely on scientific and technological progress, improve the scientific and technological content of information products, and expand the functions of information products, thereby enhancing the competitiveness of information products.

The law of supply and demand is (two) the law of supply and demand is the inherent and inevitable connection between supply and demand of commodities and price changes.

On the one hand, the supply and demand of commodities affect the price changes. 1., the supply of goods will increase, and the price of goods will rise. Otherwise, the price of commodities will decline.

2., the demand for commodities is bound to increase. The increase in supply will lead to a decline in commodity prices. Otherwise, the price of commodities will rise.

3. the supply and demand of goods increase at the same time, and the demand for goods increases faster than the increase in supply, which will cause the rise of commodity prices. Otherwise, the price of commodities will decline, while the simultaneous increase of the two will not affect the price fluctuation.

4., the supply and demand of goods are also reduced at the same time, and the demand for goods decreases faster than the decrease in supply will lead to a decline in commodity prices. Otherwise, it will lead to higher commodity prices, while the simultaneous reduction of the two will not affect the price changes.

On the other hand, changes in commodity prices will also affect the supply and demand of commodities. 1., the rise in commodity prices will lead to an increase in supply and a decrease in demand.

2. the decline in commodity prices will lead to an increase in demand and a decrease in supply.

Under the influence of the law of value, the price fluctuates spontaneously around the value. It provides the market with constantly fluctuating price signals, and adjusts the total market and the structure of the market, thus forming the two market supply and demand states of equilibrium and imbalance.

1. imbalance.

The imbalance between market supply and demand has two kinds: buyer's market and seller's market. Buyer's market refers to the market that supply exceeds demand continuously, so that buyers are in a particularly advantageous position in bargaining with sellers. Seller's market is a market whose demand exceeds supply continuously, so that sellers can form the most favorable bargaining conditions in bargaining with buyers.

Shortage is a characteristic of the seller's market. Because demand is always greater than supply, the position of producers and consumers in the market is not equal. The tension of product supply enables producers to unilaterally determine their own favorable prices, and consumers lose their bargaining power with producers.

Under such circumstances, producers are easy to belittle the long term measures such as improving technology, reducing costs and improving production efficiency, while taking short-term actions such as raising profits by raising prices.

Overproduction is a characteristic of the buyer's market. Because of oversupply, consumers have greater choice in the market.

In this case, competition occurs mainly between producers. Huge production pressure makes producers devote more time and energy in technological pformation, product upgrading, and strengthening management.

2., balance the market.

There are two ways to balance the market, that is, oversupply and market demand.

In a market where supply exceeds demand, the decline in market prices, which is affected by supply and demand, is beneficial to consumers. It will promote competition among producers and enable producers to take effective measures to reduce costs and open sales.

In the market where demand exceeds supply, the increase in market prices affected by supply and demand is not conducive to consumers. Because sales are guaranteed and competition between producers is relatively relaxed, producers may relax quality management and slow down the pace of technological progress.

The law of supply and demand requires that the producers of information products establish their own market research teams or rely on specialized market research units in the society, strengthen market investigation, analysis and research, grasp market demand and change in time, adjust production according to the changes of market demand, and require producers of information products to take precautions and focus on technological progress and product renewal from beginning to end.

The law of competition (three) competition law refers to the objective inevitability of every economic entity to fight and compete through survival and elimination mechanism in order to survive and develop.

The contradiction between commodity use value and value is the internal cause of market competition. The formation of commodity market is the external cause of market competition, and the change of commodity supply and demand is the condition for the development of market competition.

Under the influence of competition law, the value and market price of commodities can be realized. The vitality of each economic entity has been greatly stimulated, and the survival of the fittest of various commodities has not only promoted the optimal allocation of social resources, but also realized the metabolism of products.

There are various types of market competition. According to different standards, it can be divided into intra departmental competition and inter departmental competition, price competition and non price competition, domestic market competition and international market competition.

Three, non information commodity management strategy. There are some non information commodity production departments in the information industry department. They carry out information production and services only for internal use of their departments and serve for government decision-making.

However, in the socialist market economy, the information products produced by these information departments are very useful for various economic activities, and they can not be produced and supplied by general information enterprises.

It is necessary to seriously study how information products produced by such information production departments operate.

According to the requirements of the market economy and the characteristics of non information products, its business activities should grasp several principles: first, enhance the sense of secrecy, conscientiously abide by the relevant confidentiality provisions of the state, strictly control the sales of information products, in order to prevent disclosure of state secrets; two, make sure that the non information products mainly provide information services for the government departments; information products are only followed by work; they must never put the cart before the horse; three, according to the principle of separating government from enterprises, the departments that provide information services for the government are separated from the departments that operate information products, and the operation departments of information commodities should operate independently according to the market mechanism.

In the second section, information market competition strategy and analysis of competitors. In a sense, operators of information products, like material products operators, depend on their competitors' strength, because without competitors, competition is impossible.

"Know yourself, know each other, and fight for all battles".

The basic premise for an enterprise to participate in competition and win is to find out its competitors.

Microeconomics considers that the products or services provided by an enterprise can always be replaced by products or services of their own or other enterprises.

According to the degree of product substitution, competition among enterprises can be divided into four categories: (1) brand competition, that is, all competition between operators who provide the same product or service at the same price.

(2) industry competition, that is, the competition among all enterprises producing the same products or similar products.

(3) form competition, that is, competition among all enterprises that provide the same or similar products and services.

(4) general competition, that is, competition among all enterprises seeking the same customers' currencies.

The above four forms of competition range from narrow to wide.

After finding out their competitors, we should analyze the competitive strategies of our competitors.

The competition among information enterprises is a dynamic process, and their competitive strategy determines whether their competition can operate smoothly.

It is an effective way for enterprises to enter the market and occupy the market by analyzing their competitive strategies and formulating their own differentiation strategy accordingly.

Strategic group refers to a group of enterprises that implement the same strategy in a given target market.

The competition within strategic groups is much more intense than external ones, mainly because the strategies among competitors are similar and more concerned about each other.

In competition, enterprises should try to avoid those strategic groups that respond more sensitively, and better enter strategic groups with different competitors.

After entering a strategic group, enterprises in the group become their direct competitors.

Enterprises should learn from the advantages of other enterprises within the group, further identify their own differentiation strategy, and strive to gain the advantage of first out.

On the other hand, competition among different strategic groups is also very intense.

This is because the target consumers of each strategic group may have overlapping, or consumers can not recognize the difference between different strategic groups, and automatically choose between these groups, and each strategy group has the desire to expand its market share.

After making the above analysis, we must also study what competitors are pursuing in the market and what each competitor's driving force is.

Profit maximization is the ultimate goal of all enterprises, but at different times, different enterprises attach different importance to long-term profits and short-term profits.