The Highest Level Of Marketing (Laughter)

What is marketing?

Philip Kotler once gave her such a definition that "marketing is a human activity committed to meeting human needs and desires through the exchange process."

How can marketing be successful? What kind of marketing is the highest level of marketing?

Marketers think hard.

In fact, everything in the world is not interlinked. If you want to understand it, you will be enlightened.

The marketing of material form is a level, and the real marketing is ideology.

For example, the insurance industry is the most successful example of concept marketing.

In the process of paying money, people actually buy a concept of safety.

She is satisfied with people's expectation of safety.

She gives you a concept that does not require any cost.

Look at the insurance people around you, you know what's going on.

However, the most successful concept marketing is not the insurance industry, because she will still be responsible for the amount you insured. Once there is something, the insurance company will still have to pay for it.

In case of a big insurance company going bankrupt, the boss will jump off the building, for example, the US "9.11" incident.

Who is the most successful concept marketing master?

What products can make you willing to pay, and he doesn't have to take the services you ask for?

The most successful conceptual marketing expert, the real entrepreneur of the ancient and modern times, was a very early and early Fagafaga Muni.

One day, he hungered down under the bodhi tree.

How can I have nothing to do to create a thing that satisfies human desires and is used to exchange food and clothing?

In a flash, the fire of the calcium carbide was shining, and the Buddha finally came to realize that the product of Mahayana Buddha was born.

Since then, all the lives of people have been entrusted with, relying on, the real purge of the masses.

She can satisfy mankind's desire to explore the unknown world, and she can satisfy human's imagination of a better life.

She can satisfy any conscious activity of human beings.

This product has been circulating for thousands of years, and is becoming more and more systematic, more and more standardized, and products are becoming more and more subdivided.

In a mature market of diversified competition, a product can not win everywhere.

Only effective segmentation of the market can provide consumers with differentiated products and services to win in this subdivision market.

This is the core theory of modern enterprise management.

Buddhism began to do thousands of years ago, subdividing all kinds of immortals to satisfy people's desire for diversity.

If you want to be rich, there is a god of wealth. If you want to eat full of Kitchen God, you want to guard against the God of doors and so on.

It should be the earliest allusion in the market segmentation, and the poor foreigner can only touch the market now.

Of course, it is not so easy to invent a product, provide a service, and cultivate an industry.

It is also necessary to carry out marketing activities, so that ascetic monks like marketing personnel are wandering around.

Restricted by traffic and communication conditions, she can only cultivate the market in Asia (Christianity is a strong product of Europe).

But in that ancient era, you could make a multinational company. Think about how great this product is.

In the terminal construction, we have built temples extensively, and the network is densely packed.

You can even learn from the most advanced ways to promote franchising as long as you understand.

In the temple area, the POP is even more important to stimulate consumption.

Let you devout consumption, willing to pay outside.

Today, she has developed into the twenty-one world classics. She even has access to opium. We have to enter the market not to enter fees. Now you want to enter the temple, you have to buy tickets.

To think about it, it is really all inclusive.

In fact, Buddhism is a profound and profound culture. As long as you can understand it, there are endless nutrients in it.