Erie Group President Pan Gang: A Good Employer Should Have Eight Standards.

In December 19th, Sina invites Pan Gang, chairman and CEO of Yili Group, to be a guest chatroom and exchange with netizens on 2005CCTV China's annual employer survey.

The following are chat videos and factual records: Chat Video: Pan Gang, President of Yili Group, Sina, 2005CCTV.

This afternoon, we have the honor to invite Mr. Pan Gang, President and chairman of Erie, "Zhan Wei, producer of 2005CCTV annual employer survey" in China and director general Liu Ge.

The theme of today's chat is 2005CCTV annual employer survey in China. First, three greetings from netizens.

Pan Gang: Hello, everyone. I am very glad to have such an opportunity to communicate with you.

Liu Ge: Hello, everyone. I am very glad to have this opportunity.

Hello, everyone. Thank you very much for your support for the "absolute challenge" and our support for this event.

Host: first, I would like to invite three people to talk about how to be a good employer. Pan is always an enterprise. He has the right to talk about employer standards. Let's first ask Pan Zong to talk about what employer is a good employer.

Pan Gang: a good employer, I think we should have the following eight points: first of all, this enterprise should have a good brand, because with a good brand, an employee can embody the value of the individual in this enterprise, and at the same time, enhance the personal brand.

The second point is to have a reasonable and competitive salary system, third points must have a good development system, fourth points must have training system, fifth points must have standardized management, sixth points to run steadily, seventh enterprises should have a relaxed and happy working atmosphere, eighth enterprises must have a complete system of enterprise culture, I think these standards should be a good employer.

Mr. Pan: you have a good employer standard. How many Chinese companies can meet the standards of a good employer?

Pan Gang: at present, Chinese enterprises are growing mature in the development process. Some enterprises may not be able to achieve this standard, but I believe that with the development of China's economy, more and more enterprises will become more excellent employers.

Host: next, we would like to invite two friends from CCTV to talk about their understanding of a good employer. It is best to PK with pan.

Zhan Wei Zhan Wei: Mr. Pan just talked about it from the perspective of business managers. He talked very carefully and comprehensively.

But this time we organized this event (Sina Financial note: 2005CCTV China Annual employer survey), more focused on the feelings of some employees, but also through a very long preparation.

A good employer should give the employee a very good feeling in three aspects. The first is the sense of achievement, and the sense of growth. He feels that he is making progress here. Another is to have a sense of belonging. Sometimes a company feels like a family like a home. This is our point of view, which is not the same as that of pan.

Liu Ge: let's talk about his brilliant ideas.

Liu Ge: when we were talking underneath, Pan said that it was not a lot of questions to answer such questions (Sina Financial note: employers), more about the operation of enterprises, about indicators, how many tasks and how to manage them.

Why does our "absolute challenge" put forward such an investigation of annual employers? It is because we feel that the whole social background is that more and more people are paying attention to their working conditions and what kind of employers they are choosing.

From the perspective of economic development, our country's economy is at a stage of take-off. At this time, the pressure of all people is relatively large. Therefore, the core of this employer survey is called happy work. Just now, Mr. Pan also mentioned that the pressure of employees themselves is relatively large. In this case, as an employer, enterprises have the responsibility to let employees feel this kind of happiness in their work process, from his sense of achievement, growth and sense of belonging. We carried out such a survey.

As far as I can see, we just want to turn this activity into an enterprise's hardware competition, more from employees' feelings.

Host: Thank you for the three wonderful points. Now two netizens need Pan's interview. They really want to join Erie.

Netizens: I am MBA of Peking University, learning marketing.

I am a senior manager with more than 10 years of management experience. I hope to join your company. Can I give you an interview?

The first is academics, and the second is experienced. How do you think they can enter Erie?

Jen Wei: I would like to say "go to the challenge" first.

Pan Gang: the recruitment of Erie mainly comes from three aspects, one is the academic school, the newly graduated student. We recruit a large number of students from the school every year. There are hundreds of students every year. First of all, they enter the practice of Erie. After the internship period, they are placed in the corresponding positions according to our ability requirements.

Second of them are social experience. Like the MBA student, we are very welcome. This part of the students have some experience and then enter the school and improve in theory. This part of the staff has great demand for Erie. We also need to recruit a lot of MBA and EMBA students every year.

Third people are recruited from society or enterprises. Now three large headhunting companies are working with us. Of course, this recruitment is a high-end talent. We are also facing social recruitment, experienced, or capable of working in other enterprises.

If he looks at Erie, we will give him the chance.

When we choose talents, it is more important to look at the quality, what is the character of this person, how well he has good character, and his personal ability. Of course, we need to see people's team spirit, dedication, innovation and enterprising spirit to satisfy these conditions.

This year, we recruited more than 1800 staff members from the community. There are two hundred or three hundred new members this year. This year is catching up with the development period of Erie. Our employment plan has doubled since last year. Next, many people will come to our company to interview and have the chance to become an Erie.

Netizens: what are excellent companies like ely attracting employees?

How does ely let employees do their best, and do their best?

Pan Gang: first of all, we have a good platform. Erie has the first brand in the dairy industry. This platform is enough to attract some outstanding talents. This is the brand role.

Second points, we have a good atmosphere.

This atmosphere is very good. In our company, we first evaluate performance and performance priority. As long as you are a capable person, you will create opportunities and provide opportunities for development in this enterprise.

Erie maintains 30% growth every year. In this process, we will provide good opportunities for talents with both ability and integrity. As long as you have the skills, you will create a good opportunity for you.

Now we have more than 40 manufacturing enterprises in the whole country. There are more than 80 molecular companies, such as leaders, general managers and managers. Many of them are graduates who have not graduated for a few years. The average age of our employees is 26 years old. Many general managers are all in 80s.

Friends: Erie took part in the "absolute challenge" last time. It left a deep impression on Pan Zongnin. Why did he participate in such a column?

Pan Gang: because we think the absolute challenge is very good.

Zhan Wei Zhan Wei: Thank you.

Liu Ge: Thank you.

Pangang: in central two, we hope to recruit talented people through participating in the absolute challenge. At the same time, participating in this program is also a publicity and promotion for enterprises.

Liu Ge: our absolute challenge is building employer brand. Through this recruitment, an enterprise can show what kind of person it is.

Through the establishment of an employer's brand, an enterprise can absorb first-class talents, which is very good for its long-term development.

Zhan Wei Zhan Wei: last time, Erie recruitment is a product manager. Now, how is your job?

Pan Gang: the work is not bad, and the work is very happy.

Host: we are now participating in an annual employer survey. I think every activity chosen by Erie is very good. Why do we participate in this activity now?

Pan Gang: this activity is a very good cooperation between the two sides. CCTV recognised some of our past work, whether it is the development of Yili enterprises, or the concern for their employees, including the platform for our employees.

At the same time, by participating in this activity in an all-round way, we also have a good promotion for ourselves. Let us better understand how you should do as an employer and get closer to the standard of the best employer. It is a test for us and a test, so I feel this is very meaningful.

Speaking of this, I would like to add that in fact, our activities are not the same as many previous activities. It is very difficult for the enterprises to sign up voluntarily. This is very difficult. I think many netizens are also asking some questions. Why are some companies not coming? They are very famous. They may not be very sure.

Liu Ge: because we have to enter the enterprise to investigate.

Zhan Wei Zhan Wei: if you want to enter a company to visit hundreds of employees, if the manager of this company is happy about whether his employees are satisfied with their own businesses, he may be hesitant to take part in this activity.

Pan Gang: we are very confident at first. We are striving to create an environment to make our employees happy.

But we think that there may be a gap between the best employers' standards, so we want to make a test of ourselves through this activity, at least we have this responsibility and ambition, and we want to be a best employer.

Netizens: what do you think of happy work?

What are the factors?

For example, yourself, like you are very stressed, are you happy?

Pan Gang: if employees are unhappy, there may be two factors, one is low pay, the other is not satisfied with their own remuneration, the other is not satisfied with the atmosphere, and the work is very depressed in this atmosphere.

An enterprise can make employees happy, must let him have a sense of accomplishment in this enterprise, create opportunities for him, and give him a space and stage for development, and enterprises should care for their employees, especially for their employees.

In the process of development, our enterprises provide enough stage for everyone. As long as we have the ability, we must give the platform to everyone, so that we can boldly do it, so long as we do not make any mistakes in principle.

We carry out regular physical examination of employees, and carry out many activities within the staff. The competition is bigger and more intense. Every year, we have a staff sports meeting. Every year, there are competitions and various cultural activities to activate the cultural life of employees.

We hope that the atmosphere of the company can create a happy atmosphere.

Of course, from my own point of view, my greater happiness comes from constant challenges. I will encounter many difficulties in the course of business operation. Every time I solve a problem, I will feel very happy.

It is very difficult for me to do business, whether I am a lot of entrepreneurs or not, but for myself, I have to satisfy myself through constant challenges, solve a problem and overcome a difficulty. I am also satisfied with myself. I am constantly adjusting my emotions and making myself happy.

So I am happy, my employees are happy, if I am not happy, every day my face is sad, my employees can not be happy.

Host: we know that happy work is the theme of "2005CCTV China Annual employer survey". We would like to invite two CCTV guests to talk about your understanding of happy work.

Do you think Erie's employees are working happily?

Liu Ge: I really want to have a chance to visit Erie, and follow the film crew with our experts. But the time is too tight for me to go. The experts will finally have a survey, and I haven't seen the result yet.

In fact, why do we bring up such a theme? In the past, many professional organizations have conducted employer surveys, but they are mostly from the perspective of business management, and from the perspective of business management, the last investigation is employee loyalty.

As a mass media, we may not fully observe the issue from the perspective of business management.