Application Is The Kingly Way To Discuss How To Choose CRM Software Reasonably.

CRM (Customer Relationship Management) has been regarded as a new line in the software industry. What exactly is the definition of it? The industry highly values the formulation of Gartner, which is now plated into the following: This is a business strategy, which is used to organize enterprises around customer matters, support customer centered behavior, and integrate business processes from customers to suppliers.

It is also known as Customer asset management or Customer interaction management.

The application fields of CRM include TES (Technology-enabled selling), customer service and support (CSS, CSS, Customer service and support) and technology marketing (CSS, and).

It is easy to see that this is a demand created by the deepening and refinement of the business philosophy of "customer is God". Its role lies in the more precise and more quantitative management of the business conduct of enterprises.

At present, CRM application software or domestic, or imported, there are many.

Moreover, many producers are preaching "TotalSolution", saying that their products are suitable for all kinds of enterprises.

So, can companies really choose all these products or programs?

At the China Comdex exhibition this year, the CRM product consultant of CSS, Customer service and support, the CRM seminar of the exhibition, talked about how enterprises choose CRM software.

The industry has talked about the fact that salesmen often face such situations: frequent visits to customers, and a lot of time to travel, but there is not much time to communicate with customers.

In addition, sales staff also need to make many reports, make weekly reports and make monthly reports, and then have annual reports.

Such a problem is very common.

In addition, enterprises will also have various problems due to changes in management, external interference and business needs.

The problem departments are usually market, sales or customer service departments.

To solve these problems, we can change the positioning of enterprises, formulate new systems, or conduct business restructuring.

Of course, the adoption of CRM application is a necessary way, and it can be regarded as an effective way.

Before the adoption of CRM, the budget is unavoidable.

The principles of doing these work are just like the principles of doing other work. We must act according to the actual situation and actual needs of the enterprises, and prescribe reasonable goals according to the existing problems.

Because different CRM software for different problems has different functions, its price is far away.

If the goal is not fixed, it will not only waste investment, but also very likely solve the problem.

To choose specific products, there are more problems to consider.

首先應當明白，接觸CRM軟件的，主要是業務人員，他們并非軟件專家，所以這些軟件應該讓他們感到方便易用，說白了，就是要盡量“傻瓜”一些；CRM作為軟件，自然需要具有軟件日益明顯的一個特征——可定制性，即應當具備較強的可伸縮性；現在的IT圈，人員的快速流動性也是一個不爭的事實，所以企業應當選擇實施周期短的解決方案，避免因為人員流動而帶來工程損失；這種方案還應該符合企業的當前業務需求，滿足現在的業務模式；投入很多的資金，能獲得預定的回報固然不錯，但如果花更少的投資也能獲得相同回報豈不更好，所以投資回報率也是考量CRM的一個不可或缺的因素；一個企業通常同時采用了多個廠商的產品，一個公司內部又有不同的部門，所以CRM應用軟件還應該具有開放性，宜于整合；支持Internet以及多種通訊模式更是網絡時代的軟件必備的

Characteristics; finally, of course, the lower the cost, the better.

Choosing partners is also a matter of success or failure of the whole project.

The first thing you need to do is to analyze the enterprise, so your partner's business consulting and analysis ability is very important; then, it depends on its technology implementation capability; its implementation case is a mirror for you, especially if you have a similar enterprise in your implementation case, if you can listen to your partner's evaluation of it, it will help you see clearly its true face of Mount Lu; its company reputation can not be ignored; how many people your partner has, especially how many people it will use on your project, is a factor you should pay attention to; finally, we need to see if the partner's service system is perfect. Partners should solve the problem of an enterprise.

When signing contracts, Party A (product / service demand side) should produce business requirement sheets and list all kinds of needs that need to be met so as to solve the problems of enterprises in a roundabout way.

Party B should draw up corresponding solutions according to the requirement book.

The contract involves business analysis, technical analysis, project implementation control and price system.

The implementation of the project should be carried out in stages, and each stage needs to be formulated in advance.

In the implementation of the project, we should pay attention to the cooperation between the two sides, because the product is one side, and the problem is the other side. Both sides are more aware of their own things, and the problem now is to solve the same problem together with the two parties.

The implementation of a large project will involve many factors. At the same time, we can not see the problems that follow. We need to observe and implement them, so we should not emphasize the progress too much.

Because different departments of the enterprise are different, it is impossible for CRM departments to carry out a single project together. Therefore, it is imperative to carry out the implementation in a prioritized manner, step by step and systematically, and select the departments that need urgent solutions.

In order to ensure that the solution can really solve the problem thoroughly, it is necessary to strictly enforce the project standard in the implementation of the project.

In the process of implementing CRM project, service is a very important link.

The services chosen by enterprises should be localized services. Your partners should have a shorter response time and solve your problems in a very short time to reduce losses.

The future upgrades are generally business development, which will lead to demand upgrades, or business changes that lead to demand upgrades.

How should we determine if there is a need for technology upgrading? In these circumstances, we need to upgrade technology: technology capability affects demand upgrading, operation system or hardware maintenance problems, and data storage problem.

An important recommendation for enterprises to choose CRM application software is that the most suitable one is the best; the best is not necessarily the most suitable business.

For example, there is a popular point, which is like choosing a wife. The best is not necessarily the best for you.

In addition, the most suitable technology should be selected in the selection technology, neither 5 years ago nor 5 years.

Do not believe that software is omnipotent, it is just a tool.

Turning information into electronic flow is only the first step. Using CRM to rationalize business management is the goal of adopting CRM.

Enterprises should not believe in the word "TotalSolution". They need to divide their businesses and adopt CRM applications step by step.

In daily work, we need to predict the demand and control the application.