Zhou Shi Tang'S Pioneering Work

Soup is everybody loves to drink, can use bone soup to make a fortune quickly, in Nanjing only Zhou Gongqiang.

He is not a social celebrities, nor has he read many books, nor has he had any secret recipe for his ancestors.

If you have the chance to go to Nanjing on business, it's okay not to visit Xuanwu Lake.

The "gluttonous" soup leads to the entrepreneurial road. "I have to go to the booth. This pile of meat bones is sold at 5 yuan!"

Hearing this cry, Zhou Gongqiang was excited because he had seldom eaten meat since he was laid off.

But after all, he was very tight at hand, so he still wanted to keep the price down. He said, "how come there is not much meat on it?"

The shopkeeper said, "you don't understand this, man.

All the meat left on the bones is lean meat, broken bones, and the marrow inside is very nutritious.

After buying the pile of meat bones, Zhou Gongqiang went home to cook the bone soup.

Before long, the kitchen was filled with fragrance, and the couple enjoyed themselves very much.

After drinking the bone soup, Zhou Gongqiang sighed, "now both husband and wife are laid off. If you drink the bone soup every day, you will be fine."

His wife reminded him: "now there are people doing business, that is, no one can boil soup. Can we sell bone soup?"

Zhou Gongqiang was stunned and asked, "can bone soup sell money?"

The wife continued, "our family is near the Drum Tower Hospital, and the patients in the hospital, especially the elderly, women and children, like to drink bone soup."

Zhou Gongqiang felt very reasonable when he heard it.

On the second morning, he went back to the market to buy a basket of bones.

Boil the soup into the heat preservation bucket and sell it to the Drum Tower Hospital.

Less than an hour ago, a big barrel of bone soup was sold out and went home to settle the bill, making a net profit of 50 yuan.

Since then, Zhou Gongqiang has gone to Drum Tower Hospital to sell bone soup every day at noon and in the evening, from the beginning of a barrel to two or three barrels a day, up to five or six barrels.

But soon the hospital began to expel him.

Zhou Gongqiang thought, too, "guerrillas" to continue like this is definitely not possible.

So he borrowed tens of thousands of yuan to rent a facade near Nanjing Gulou Hospital and opened the Zhou bone soup hall.

He pulled a banner in front of the shop and promised: "my bone soup is not good to drink, no money!"

For the mature market of Gulou Hospital, he took the telephone reservation measures to ensure that it was delivered within 10 minutes.

They also issue contact cards to patients and their families to solicit business.

In those days, he earned at least 100 yuan a day.

In fact, small businesses are making big money. As the business improves, there is not enough manpower in the bone soup hall. Zhou Gongqiang hired a chef surnamed himself to cook soup for himself, and he was engaged in management and operation.

He had a very strong taste for the soup. Every time he boiled out a pot of bone soup, he had to taste it personally. He felt good enough to let the waiter serve the table.

One day, Zhou Gongqiang went out for a long time. When he came back to the store, a repeat customer said to him, "boss Zhou, today's bone soup seems to be out of the way a few days ago."

Zhou Gongqiang tasted it and went to see the chef.

It turned out that faced with numerous customers, the anxious chef started to pour water into the pot in order to fight for time, so that the surface of the meat attached to the bone was suddenly exposed to high temperature, and the outer layer of the protein immediately solidified, so that the protein in the meat layer could not be dissolved in the soup adequately, making the difference in taste.

The correct way to cook is to add enough cold water at once and gradually heat up.

In this way, the protein can be dissolved into the soup and the taste of the soup will be delicious.

When Zhou Gongqiang got to the bottom of the matter, he immediately went to the shop and explained the situation to the guests. He sincerely apologized and said, "I'll pay for today's soup."

Later, in order to remind the chef of the money to pay attention, Zhou Gongqiang posted the cooking process in the eye-catching position of the operation room, and told the chef not to be negligent.

Soon after Zhou Gongqiang saw the advertisement of a brand of aromatic vinegar on TV, he immediately had a brainwave: vinegar has the function of appetizing food. Can bone vinegar be added to vinegar?

For this reason, after many attempts, he finally found that after boiling water in the pot, add a little vinegar to dissolve the calcium and calcium in the bones in the soup. The stewed soup is delicious and easy to absorb.

He asked the chef to follow suit, and indeed the guests responded well.

Later, some guests reflected to Zhou Gongqiang that there was too much oil in the bone soup.

Zhou Gongqiang thought, yes, if the soup is too greasy, it's hard to drink.

To this end, in addition to removing oil, Zhou Gongqiang also told the chef to give Thoriga a little wax gourd, kelp, Yuba, soya bean and bamboo shoots and other accessories to make the soup more refreshing.

In addition, Zhou Gongqiang has repeatedly told the chef: "a pot of soup, other shops only boil for an hour, we must boil for three or four hours."

Don't put on the table if you can't make it milky white.

Otherwise, it is to smash your own brand! "

In order to prevent the chef's carelessness, he specially bought an alarm clock in the operating room, specially arranged a waiter to make time for the bone boiling soup.

One day, a few migrant workers came in from outside to taste bone soup.

The chef still filtered out a layer of oil on the soup.

Unexpectedly, one of the migrant workers called up: "boss!

Why didn't the bone soup drain?

Zhou Gongqiang hastened to explain the reasons for the migrant workers.

Then he personally poured the soup into the kitchen and asked the chef to add a few spoons of oil.

He also gave a dish of braised pork, and several migrant workers shouted "enjoyable".

Inspired by this, Zhou Gongqiang asked the waiter to learn how to look at what he saw. Every peasant worker or a thin and weak bone soup must have oil. On the contrary, for those white collar guests, they must scoop up the oil floating on it.

Under his repeated training and supervision, the waiter became "smart", so that the customers of the stubble were appreciated, and the income increased.

In 2003, Zhou Gongqiang became a small boss with hundreds of thousands of savings. He invested about 200000 to expand the storefront, but the decoration remained simple style because he knew that bone soup was not a noble 2.

Business is better, but new troubles are coming.

Many people shout for bone soup when they enter the door, but the number of soup is limited. There are several guests who can't drink bone soup every day.

The chef suggested that Zhou Gongqiang increase the purchase quantity of raw materials so that every guest could enjoy the bone soup.

But Zhou Gongqiang resolutely disagreed. He thought, "chickens don't lay eggs.

Unlimited supply of bone soup every day, it is difficult to ensure that raw materials fresh, heat home.

Moreover, it is helpful for us to create some market hunger and make it bigger.

Limited supply of bone soup, guests lined up to drink bone soup became a big view of the shop, many guests had to book in advance, causing Zhou Gongqiang to compensate the guests again and again.

After the weather turned cool, the hot bone soup soon cooled down.

In order to make the guests feel comfortable, he urgently bought more than 20 electric hotpot to keep the bone soup kept warm.

He also summed up the drinking method of Chou's bone soup. The service lady told the guests: "simmer for 10 minutes or so, then you can eat the bones. When eating the cheese bone, pour the soup into the container, then let the canister go up, insert the straw into the cylinder, gently blow the air to cool the hot bone marrow in the tube, then slowly inhale the marrow.

Please note that the bone marrow can not be inhaled so as not to suck the bones into the lungs.

Children and old people should not use straw.

When the soup is boiling, add other garnish.

A customer quipped: "the service here is really in place, even the service girls are" beyond words ".

In addition, Zhou Gongqiang identified an image spokesperson from the service lady, wearing a ribbon with "bone soup of Zhou", and preached one table at a table: "bone soup is made of good cheese bones, with fine meat, tendons and tendons, and rich taste.

The brilliant image of meat bones can be described by two idioms, one is "chewing the claws" and the other is "breaking the bones and absorbing the marrow".

It is useless to use chopsticks to deal with meat bones. It is necessary to wear disposable gloves to eat well. "

The guests listened with relish.

When Zhou Gongqiang was not afraid of the challenge and became a big Tang King, after the fire of the bone soup business was done by Nanjing, all the streets and alleys in the city burst out a lot of bone soup houses.

In the face of more and more competitors, Zhou Gong has always maintained a calm state of mind.

He said to his staff, "it is not a bad thing to have a bone soup hall everywhere, but it is a good thing.

To think about it, only two of the 10 people drank bone soup.

Now, 9 of the 10 people have bone soup. What are we afraid of? "

Although it said that, Zhou Gongqiang did not dare.

He often visited the big and small bone soup hall with the chef. He spent money to taste the soup that he had boiled out in other shops, to see people's flow, service and management, and to sum up his experience and draw lessons from it.

In early 2004, Zhou Gongqiang saw a loss hotel in Xinjiekou's Cheng Ge Lane, which ran an area of 400 square meters. It was eager to pfer. Zhou Gongqiang, who was holding nearly a million dollars in cash, was determined to take over the business, redecorated, purchased raw materials and induction cooker, and opened the first branch store.

Then, he focused on the concentration of people in the Xinjiekou area and the fact that they had been working all night, locating Cheng's Lane shop as a 24 hour business shop, and more than 30 employees in two shifts.

When the new store opened, business was not as good as expected. Almost every day it was losing money.

At about 12 o'clock a night, when a girl dressed in a shop entered the shop, she said, "it's good to hear a friend introduce the bone soup here.

In order to drink the soup, I came by taxi specially. "When Zhou Gongqiang learned about this situation, she was immediately reimbursed for 10 yuan to pay the fare, which made the girl feel flattered.

On the second day, Zhou Gongqiang posted a notice in front of the shop door: "you come to drink bone soup, I will reimburse you for the fare!"

As there is no parking berth in front of the new store, the fare reimbursement has attracted many guests.

Even a lot of "brother" volunteered to be a volunteer propagandist for the store.

The average fee of 100 yuan per fare can bring him nearly a thousand yuan of new income.

In order to make the bone soup full of color and fragrance, each pot can let the customers drink the bottoms up. Zhou Gongqiang also divides the three specifications of large basins, middle pots and small pots, and the price is also widen.

Use Chinese cabbage or wax gourd to bottom, and sprinkle red and red wolfberry, green onion, half of the seasoning, half decoration, and launched dozens of exquisite dishes, meat and vegetables, each 5 cents to 3 yuan, from the guests themselves.

He also launched a "1 yuan bone soup" activities, bone soup as a hot drink to the city ordinary people first out of 1 yuan to drink a bone soup, feel good after that, then took out 18 yuan, 28 yuan, 38 yuan, respectively, on a small bowl, a basin, a big bone soup, finally became a long-term customer of the shop.

Less than two months ago, the business of Cheng's Lane shop was done, with a monthly income of about 100000 yuan.

Today, Zhou Gong Qiang has become Nanjing's "soup king" with assets of several million.

Next, he is going to open branches or chain stores in other cities, so that the whole nation will try his "Zhou bone soup".