Ice Cream Girl'S Road To Riches

A skinny girl has entered the vision of East Asian fortune life, because she earns 200 thousand a year, and the only way to make money is to sell simple ice cream that is common to people.

The girl named Liu Weili is 24 years old.

When you go shopping, you see an ice cream maker at the entrance of a supermarket in Changchun. If there is a thin girl next to the machine, maybe she is Liu Weili.

After 20 runs, Liu Weili knocked on the supermarket gate. In 2000, she graduated from high school, and no matter how persuaded her family was, she just didn't want to read.

Later, under the arrangement of his family, she went to work in a property company in Harbin.

At the beginning of work and facing everything new, Liu Weili, 19, was very happy.

But after a year and a half, she felt that her job was single and lacking originality, so she decided to quit her job and plan to do some business on her own.

It's a simple idea to do some business, but this idea is full of twists and turns.

He wants to open a beauty salon and wants to open a small supermarket.

But for a variety of reasons, a year and a half later, she was still at home.

A chance friend, who was shopping with her, asked her to eat ice cream and looked at the ice cream from the cold drink cupboard. She suddenly remembered the secret recipe that grandpa had spent years making ice cream. He could buy a machine to make ice cream for himself.

Then she began to run in all parts of Harbin.

After many visits, she thought that ice cream was suitable for sale in a relatively large area of personnel flow, and decided to set up sales outlets at the entrance of major supermarkets, when no ice cream was sold in those places.

The first place to choose is Harbin's international supermarket chain.

The first time they came to the supermarket, they closed the door. The staff told her that if they wanted to enter the supermarket, they had to have at least 1 million yuan to 2 million yuan in fixed assets. The project she ran was too small for her.

She didn't lose heart, so long as she had time, she went to the supermarket to "make bricks and butter."

At the same time, she has gone through a series of procedures, business licenses, health permits and so on.

Finally, when she came to the supermarket for the twentieth time, she placed a certificate in a file in front of the staff. They relaxed: "well, come back in two days, I'll show you our head."

Then she moved the machine into the supermarket.

With her family's support, she borrowed 100 thousand yuan from her bank as her venture capital fund.

In 2004, "51", she set up four ice cream sales outlets in Harbin's large supermarket, and she really started her own business.

The selling of sugar coated gourd is not bad in the off-season. Liu Weili's homemade ice cream also encountered many difficulties in the sales process.

At the beginning, the customers were relatively few, and they had to pay more than twenty thousand yuan a month.

But she did not retreat.

She was inspired by the sales promotion method that allowed customers to enjoy food free. She also gave ice cream to customers for free.

At the same time, she also offered discounts to sales outlets with poor sales.

In this way, her ice-cream turned into a repeat customer, and then her sales outlets began to make profits.

In 2004, July, Liu Weili watched her employees pay more and more money each day, and felt at ease. She felt that her efforts had paid off.

However, she did not satisfy all this. Instead, she wanted to expand her market. Liu Weili began to expand her network to other supermarkets in Harbin. By the end of 2004 10, she had set up 12 sales outlets in Harbin.

In the winter of 2004, how can we keep business in the off-season?

Liu Weili thought of sugar coated gourd. In less than two months, she learned how to make sugar coated gourd, so that the ice cream sales point was also sold in winter.

When Liu Weili arrived at the "May 1" in 2005, she counted the accounts. After checking the accounts, she was pleasantly surprised to find that in one year, she not only went to the loan but also made 200 thousand yuan. He chatted with his brother about the market. At the end of 2004, Liu Wei Li's market in Harbin had stabilized. She thought of developing the market to the outside world.

But where can I choose to sell ice cream from my hometown?

Liu Weili came to Changchun to inspect the market in late March 2005. When she was not familiar with her life, she chatted with the taxi driver, inquired into the prosperous section of Changchun, and knew the market environment of Changchun on the spot.

She feels that although there are "real estate" ice cream shops in the bustling areas of Changchun, there is no ice cream produced in the supermarket, which can occupy the market vacancy.

Then she went to the Investment Promotion Department of the major supermarkets in Changchun and talked with the responsible person about the operation of the supermarket.

Because of her excellent performance in her hometown, she successfully entered two large supermarkets in Changchun, and in the early April, she sold two sales outlets.

A month later, Liu Weili has already had many repeat customers at these two sales points. She said she saw the hope of the market.