Young Mothers Dig For Business Opportunities

Some people see a small hole, it is just a small hole, some people can see from this infinite business opportunities, Cao Lili belongs to the latter.

Let's take a look at how Cao Lili started making money. Does that help you?

A few years ago, the Vivitar Corporation produced large size shoes made of resin material (also known as "crocodile shoes"). At least in Cao Lili's family, "a pair of feet" (including the 3 children of Cao Lili), a small hole in the upper shoe made Cao Lili brainstorm.

On the day of 2005, I was playing with my 3 children in the kitchen, playing and playing.

The eldest daughter, Cheng Qian, took out the sewing box. I picked out buttons, artificial gemstones and cloth heads, and put them in a small hole in a pair of shoes with big head shoes.

In the following day, Cao Lili and 7 year old Cheng Xi, who had 12 pairs of big shoes at home, were filled with all kinds of decorations. Almost one of the 12 pairs of shoes almost had their own characteristics.

Cao Lili's husband, Cheng Xun, is an entrepreneur www.chuangyezg.com veteran. He has founded two new technology companies.

That evening, Cheng Xun saw the masterpiece of his wife and daughter.

Cao Lili recalled, "I feel that his head is lit up like a light bulb."

The Vivitar Corporation (Crocs) produces millions of big head shoes.

The husband and wife thought that maybe they could build a career by "riding a car".

Training requires wives and children: no one can wear those shoes with shoe polish before he has applied for a patent.

Cao Lili and Cheng Xun first considered the naming of their unique shoes.

"I saw a movie with Cheng Xun, Meg Ryan said to Tom Hanks," I am such a stranger. "

Since then, "Mei Sheng Po" has become my nickname.

We decided to call the product "beauty."

Since then, Cao Lili has specialized in designing shoes and decorating, and training is responsible for marketing strategy. The couple have set up a website (jibbitz.com), selling Cao Lili's shoes decorations for big head shoes. Cao Lili designs a few hundred shoes decorations in the basement of the family by relying on a needle and thread.

The design of shoes is not as easy as imaginative.

The bigger the size of the shoe, the bigger the hole in the shoe.

How can we design shoes with a single size and suitable for all sizes?

Cao Lili took pains.

These shoes are colourful and full of personality. They can make a pair of identical shoes become "unique".

6 months later, Cheng Xun laid down his original work and devoted himself to working with his wife.

Cao Lili, a small company worth 20 million yuan, has attracted the attention of Vivitar Corporation because the company's headquarters is less than 10 kilometers away from the Cao Lili family.

One day, Hansen, one of the founders of Vivitar Corporation, saw Cao Lili's daughter Cheng Xi and her head shoes and shoes on her feet. She handed them a card and said, "please ask your mother to call me."

Since then, the senior executives of the training couple and Vivitar Corporation have met, and the other side has not offered to buy "beauty" company.

It made Cao Lili feel relieved. She also hoped that "beauty" would grow on her own efforts instead of borrowing the power of Vida.

Cao Lili, in a hurry, designed 300 shoes decorations and signed a contract with 4000 retailers.

With more products, more customers and better distribution network, the value of "beauty" company is rising.

In November 2006, Vivitar Corporation bought "beauty" with 20 million, but it was still managed by trained couples.

As the general manager of the company, he is very good at striving for franchising, so the "beauty" has more than 3000 shoe decorations, including "Spiderman" and "rabbit baby".

Cao Lili continued to develop new products, extending his tentacles to his handbags and mobile phone covers.

This diversified operation is highly foresight.

Cao Lili is now in a clean office.

Even she herself was surprised that an ordinary idea at once had such a far-reaching impact.

"My relatives and friends all wondered," ah, there is a small hole in Ming Ming. Why didn't I think I could add something to it?