Wu Feiyan: "The Wind Bell Bird" Flies The New Dream.

From athletes to senior designers, from small shopkeepers to having their own clothing brands, Wu Feiyan, the brand design director and chairman of Feng Ling bird, is passionate about life.

From her, we saw the strong potential of women, no dependence, no affectation, and some brilliant radiance from strong hearts.

The value of a diamond is not only in weight but also in fine cutting.

A mature woman is like a diamond. A woman who continues to emit charm is bound to harden her life and be strong in heart.

After retiring from the athletic field, Wu Feiyan resolutely chose to start his own business and successfully pformed him into a businessman.

Unwilling to be mediocre, Wu Feiyan, who never concede defeat, has created another wonderful thing for himself.

In the process of competitive spirit, Wu Feiyan should be a track and field athlete, but now Wu Feiyan has found an arena in another field.

Wu Feiyan is very fond of fashion and fashion. When he retired, the clothing retailing industry had great room for development. So Wu Feiyan started his own clothing business from home.

With her unique insight and daring to forge ahead, she soon began her wholesale clothing business.

Today, Wu Feiyan, a business manager and senior designer, not only owns his own brand, but also has a super team.

But innovative ideas have always inspired Wu Feiyan to move towards the next goal.

Wu Feiyan is always on the road, from sports field to clothing store, to wholesale and brand operators.

"Although I have left the playground, but the spirit of sport that can only win in the process is always affecting me, so I am always on the road and full of competitive state". Wu Feiyan has told us that she is "good at this way" with her love and achievements in the past 20 years.

Fashion is not blindly follow, it has its own STYLE, everyone has their own fashion feelings, but Wu Feiyan obviously does not think fashion is to pursue popularity. In contrast, she loves to dig out the fashion style and let herself go ahead of the trend and even lead the fashion.

Now, she leads her team to win the trend.

"We can always design fashionable clothes, but we will not just pursue the trend of forerunner, because running in the front" fashion ", the market fit is not high, so we will carefully select some styles as part of the trend, but still focus on classic style, which is responsible for both the company and the customers, as well as for ourselves.

Wu Feiyan is laughing at her. Now she will be more rational about fashion, and find a balance between design, market and enterprises, because the fashion that goes ahead too much will damage the interests of customers if they are not "detonated". Keeping the classic products and constantly guiding customers with new products are the primary responsibility of "wind bell bird".

If Wu Feiyan loses his entrepreneur's identity, as a pure designer, he will be more willing to do something that is very close to the trend. "My goal is to be China's" Y-3 ".

The difference between Wu Feiyan and DNA makes the wind bell bird brand. When it comes to deciding on the decision to withdraw from the wholesale business of the fashion clothing brand, it is determined to create a fashion sports clothing brand decision. Wu Feiyan shows a glimmer of satisfaction: "YISHION and Mester have their own strengths in the production of casual wear, and foreign brands such as Adidas and Nike dominate the market.

How can we survive in the cracks of these strong enemies?

If a casual style or sport style is used to touch them, there will be no place for "wind bell bird".

I notice that people regard sportswear as the clothes they wear when they exercise. They only focus on the functions of fabrics, sweat absorption, breathability and quick drying. They do not attach importance to it from the perspective of fashion.

We must break the traditional idea that sportswear can only be worn during sports, and let the "wind bell bird" sportswear become a fashion suit that can not only move, but also can be home, travel, and even work and meet.

With its unique vision, Wu Feiyan has positioned the "wind bell bird" as a popular brand, a classic sport, a fashionable sport and a fashionable leisure. It combines the sports culture with the fashionable atmosphere, the leisure trend and the healthy and fresh image, and finally makes the "wind bell bird" diversify.

Wu Feiyan has said that the "wind bell bird" will go faster and farther.

However, after the Olympic Games, Feng Ling bird's efforts to create fashionable sportswear suitable for different occasions will not stop.

At present, the brand has three series of sportswear, including the classic sports series featuring sports elements, fashionable sports series combining sports and fashion elements, and fashionable leisure series featuring fashion oriented and less athletic elements.

The "wind bell bird" is the brand name of sports elements and is regarded as an important part of cultural connotations.

On the basis of using sports elements, Wu Feiyan pays more attention to the elements of fashion and leisure in the style of "wind bell bird", and integrates colors with the international fashion color, focusing on shaping the healthy image of the target customers and the positive image of sports.

The "wind bell bird" combines the sports culture with the fashionable atmosphere, the leisure trend and the healthy and refreshing image, and is committed to create a middle and high grade series of three elements of sports, fashion and leisure.

At present, the company is gradually guiding franchisees to expand the market for the fashion sports series.

In the future, fashion sports and classic sports will become the symbol of "wind bell bird".

A unique product and unique image can make the market unique.

Since its sale in the form of exclusive stores in 2003, "wind bell bird" has launched the three generation flagship store image, integrating the image of "wind bell bird" in the market by training franchisees and adding image stores in various places.

Today, the report cards handed down by the wind bell bird fully demonstrate the success of the decision makers. In just 5 years, the business network extends to more than 30 provinces in the whole country and Southeast Asia and the Middle East.

Under the careful deployment of Wu Feiyan, as the designer brand of the new generation, the "wind bell bird" has beautifully completed its gorgeous turn, the public is not mediocre and fashionable, but not blindly follow, vitality, not just sports, leisure and not decadent. This is the design pursuit of Wu Feiyan, who combines entrepreneur and designer.