Xu Xin: Director'S Wealth

There are always a group of people around us who want to get rich through entrepreneurship. The key factor is "no money".

For an entrepreneur, how can we get money?

The first is personal financing, the second is bank loan, and the third one is venture capital.

Xu Xin is the master of this line. She directs a stunning legend of wealth: let more than 10 obscure small businesses get on the fortune express, and have invested in a large number of well-known enterprises such as Wahaha, NetEase, China talent network, Yonghe King, and so on, including 3 entrepreneurs including Ding Lei on the list of the top 100 of Forbes.

The risk investment industry is relying on money to find money, so the vision is very important.

Some people say that the woman who hits the money by "eyes" has the same instinct as killer.

And Xu Xin values the killer instinct of entrepreneurs more accurately, that is, accurately grasping the business opportunities of the market.

9 years ago, Ding Lei, 29, was sticking to the Internet.

Xu Xin has not yet set up his own capital investment company today. He was the managing director of bullying investment China in Taiwan.

With a pair of eyes, Xu Xin gave him $5 million, so NetEase, one of the three portals today, has a super rich with over 100 billion worth of money.

At that time, Xu Xin thought Ding Lei was iron heart and had to make great efforts. The killer's instinct was very good, skilled and confident.

NetEase has made its website on NASDAQ in the US. Its market capitalization is around $3 billion, that is, the rate of return on investment is 8 times that of novice.

But this is not the highest rate of return in Xu Xin's investment projects. The highest rate of return on her investment comes from the Chinese elite network - 100 times.

Venture capital is so tempting, playing this heartbeat.

Xu Xin, founded in 1997, was caught up with the Internet bubble in 2001 after gaining venture capital from in 1999.

It is the most difficult period for Xu Xin, who threw his whole family into the Chinese elite network. Even wages can not be released.

Before investing, Xu Xin's life was very chic, the quality of life was very high, he played golf on weekends, and had to travel to Europe for holidays.

In 2001, the Internet in China ushered in a bubble period. Xu Xin and her husband, who had invested all their lives in the Chinese elite network, worked in the financial sector. In order to maintain their operation, they worked hard every day and worked hard on weekends.

In 2003, the bubble era of the Internet finally got over. During this period, the Chinese elite network, which had been persisting in, finally welcomed its own good days and ushered in a period of rapid development.

Xu Xin is the first to shout out the company. If he wants to make the brand in this industry, he must be the boss of the industry so as to raise the threshold of the industry.

At that time, China Talent Network ranked second in the industry, 5 times the size of the first.

Xu Xin could not sit still when he saw this situation. He said that we always admitted that it was second within the line.

Xu Xin has made a move.

Xu Xin, with a firm look, told CEO Zhang Jianguo of the Chinese elite network that from now on, we can not say that we are second and take the word second away from your dictionary.

Think about where we are first and always have better places than others. Then focus on it and do it well.

Xu Xin said we must shout first, why?

The first is to shout out.

The first ambition has ignited everyone's ambition and pursuit of ideals.

In 2007, China talent network has become the first Chinese Internet recruitment.

In April 2005, the world's largest recruitment site, the US beast invested 50 million US dollars to acquire 40% of China talent network.

Xu Xin's investment return has more than 100 times.

After a series of successful investment cases, she became a hot figure in the field of venture capital.

By 2005, she had accumulated more than 10 years of experience in venture capital. She decided to start her own business and set up today's capital investment company. Her greatest wish is to make investment enterprises the first brand in the industry.

With this ambition and purpose, Xu Xin, with 2 billion 300 million yuan of money in hand, stared at the top of his eyes and began to look for the future entrepreneur who can build the first brand in the whole country.

In 2006, the Chinese elite network of Xu Xin Qi produced 10 million yuan and today's capital came up with 12 million yuan to participate in sponsoring CCTV's win in China.

Later, Xu Xin took a fancy to a fast food company called "real kung fu" and took the fancy of Cai Dabiao, the founder of the company.

When Xu Xin first met Cai Dabiao, he felt keenly that the other side was the evergreen.

The two heads met for more than 3 hours at a time.

She asked Cai Dabiao three questions: the first question is whether you have opened the franchise with others?

Cai Dabiao said no.

Xu Xin feels good. He has been in the catering business for so long. He has not yet opened a franchised store to show that he can withstand temptation and strength.

The second question, Xu Xin asked last year and this year's turnover, how much increase?

Cai Dabiao answered a number, and Xu Xinting was satisfied.

At that time, "real Kungfu" fast food did not advertise for such an increase, indicating that the product of this company has certain credibility and vitality.

The third question, she asked Cai Dabiao, did you borrow money from the bank?

Cai Dabiao said no, all of the funds used by enterprises are my own funds.

Xu Xin is more satisfied.

Xu Xin's mind is at the bottom of all these questions.

And she found that Cai Dabiao was very studious and fresh about everything.

Xu Xin finished talking about Cai Dabiao's ambition and ambition.

He wants to be the first brand of Chinese fast food, and he should do it all over the world.

A small company also wants to challenge KFC, and people in the whole company believe this, which is the power of culture.

People invest in three magic weapons, many people want to start their own businesses, and they want to find investment, and finding investment is very difficult. Some people can not help but ask: how can we do or have what kind of good qualities can we be caught in the vast crowd of people by Xu Xin?

People kept asking Xu Xin, what kind of secret do you have?

Xu Xin is also very happy to say that there are secrets, I have three magic weapons.

First, let's see whether the industry has developed. Second, entrepreneurs are not reliable and have potential. Third, let's see if the company you invest in is likely to become the first brand in the whole industry.

Xu Xin said that over the years, he used these three magic weapons to guide investment.

In 2007, Xu Xin invested a total of 10 projects, including eggs from De Qing Yuan, Jingdong mall, suitable Materia Medica, diamond birds and so on.