Zhang Dazhong'S Legendary Wealth Creation Event

One day, a new employee of Dazhong electrical appliances greeted a middle-aged man who had been wandering in the shop Hall: "uncle, what kind of electrical appliances do you want to buy?"

The uncle replied, "I don't buy electrical appliances. I'm just looking at what appliances the Dazhong appliances need to buy."

Uncle Zhang Dazhong is the top ten in the Hurun China rich list in 2004.

The older employees described their boss as simple and frugal, with a low profile, and often shopping alone like ordinary people. Very few teams and followers crowded around.

Zhang Dazhong was built by making a desk lamp.

In the winter of 1980, Zhang Dazhong made 60 floor lamps in his own kitchen and made a profit of 160 yuan, and achieved the first business of electrical appliance sales giant Dazhong Electric appliance.

Some people refer to Zhang Dazhong's memory of the past as "romantic".

In 2004, Zhang Dazhong bought an old lamp at the price of 60 thousand yuan. The old lamp was made by himself 24 years ago, and the original unit price was 6 yuan.

In the old Hakka Hakka house, the lamp was incomplete, and the owner's little grandson wore it as a "Golden hoop stick". But the family had never been willing to throw it away or sell it, because 3 children in the family had read and worked under the lamp.

Zhang Dazhong said that the purpose of buying a lamp is two, one is gratitude to the old customers, and the other is to motivate himself and his employees by two.

Nowadays, he often says to his employees a famous shop motto of Dazhong electrical appliances: "happy service, happy life."

In Beijing, Beijing was founded in Beijing and successfully developed in Beijing. In the competition of home appliance chains swept across the whole country, Dazhong electrical appliance is the only enterprise that takes Beijing as its hometown as the foundation of development. It also runs the blood of Beijing, and it also disseminated the steady, optimistic and generous character of Beijing people.

"Personal destiny is closely linked to the fate of our country. The development of Dazhong electrical appliances is a microcosm of reform and opening up, social progress and people's prosperity".

Looking forward to the future, Dazhong electrical appliances will accelerate the pace of national chain, continue to take "honesty as business" as the foundation of our career, serve customers closely, expand the market for the manufacturers, provide opportunities for employees, contribute wealth to the society, and become the most intimate "shopkeepers" of consumers nationwide.

1. small workshop, 1980 to 1988 1980 winter, a young Zhang Da Zhong who is eager to rely on wisdom and hard work to change the living situation and become rich. In response to Deng Xiaoping's call for "let some people get rich first", he made 60 sets of floor lamps and made a profit of 160 yuan in the kitchen of his own kitchen, using cake baking as a support and weaving shuttle as a pole. This is the first business of electrical appliances sales giant Dazhong electrical appliances in twenty-first Century.

In April 1982, Zhang Dazhong registered the "Zhang Ji electrical appliance processing shop", which was the only name allowed for private enterprises to register at that time.

"Zhang Ji" is the main business of making audio amplifiers. In September 1988, turnover exceeded 100 thousand yuan for the first time. By December 1988, "Zhang Ji" occupied more than 90% of Beijing audio amplifier market share.

The days of hard work are full of hope.

When the the third Plenary Session of the 11th CPC Central Committee communiqu was published, Zhang Dazhong, the founder of Dazhong electrical appliance, was an ordinary salesperson in the state supply and marketing community, and a Beijing boy who never had a few "spare cash" in his pocket.

He felt the simplest and most direct feeling of "letting some people get rich first": he was moved and excited by the state's desire to mobilize people's enthusiasm for building a better home and satisfy people's legitimate aspirations for a better life.

Once, he accidentally discovered that a number of electronic devices had been overloaded by his friend's unit, and the quality and performance of the device just satisfied the needs of making the audio amplifier.

With the opportunity coming, Dazhong, as a radio enthusiast, has finally come into play.

He first made a sample and sent it to a shop for trial sale. After success, he immediately bought 100 pieces of components and put them into intensive processing.

There are no workshops to make room for their own houses. There are no worktables and tables to change. No workers, to find a few acquaintances to help...

It took a month for processing and sales to be completed in a month. The first cycle of capital was successfully realized.

Dazhong immediately withdrew the funds and bought 200 sets of components to start the second round of production.

In the busy time, the big and middle catch the direction of life, and also experience the joy of harvest.

He is an operator as well as a salesperson, a business manager and a technician.

From seven or eight aspects, such as photographic plate making, corrosion drilling, welding assembly, testing and commissioning, packing and sealing, the process is carried out in an orderly way.

In order to save money, the Hungarian produced signal generator, which was 8 yuan from the second-hand store, was the most important testing tool after repair. In order to buy high-quality and inexpensive components, he traveled all over the small and medium sized factories in Beijing to buy all the professional publications.

The market is the best teacher. The big and middle businesses are increasing their cognition of cost, profit and price in the dribs and drabs of practice. They also accumulate experience in production, management and service.

2. small shop 1989 - 1992 1989 at the beginning of the year, only 10 square meters of the "big sound company" opened in Xidan, Beijing, for component sales.

This is the first store of Dazhong electrical appliances, which realizes the pformation from pure production and processing to comprehensive development of production and trade.

In April of 1989, Dazhong audio company set up the first professional audio engineering department in Beijing, providing audio engineering design consultation and installation services, realizing the leap of technology, industry and trade.

In January 1990, Dazhong audio company took part in the bidding for the Beijing Asian Games project and became the smallest winning bid company.

By December 1992, Dazhong audio company had 100 employees and annual turnover exceeded 10 million yuan.

The fate of the people is closely related to the destiny of the country and the destiny of the nation.

At the beginning of 1989, Dazhong started business and started a small shop.

The original intention of marketing is to make use of the market of the components in the process of producing the expansion board, and to sell the surplus parts of the components which are used for production, and get a small profit from the wholesale and retail price difference.

But the big and middle quickly discovered that this is a market with great potential. Not only does it have large volume of trade, it also shows the characteristics of fast turnover of capital and broad prospects.

In the big and middle age, when he thought he was looking for the right direction and ready to do a great job, he made the market economy in a temporary perplexity and plunged the whole country into deep thinking: in the deep social stratum of the Chinese nation, there was a huge motive force for pursuing prosperity and longing for happiness. The line, policy and policy of reform and opening to the outside world were to release people's enthusiasm for pursuing a prosperous life. This is the spirit of the people and the aspiration of the people in.

One of the responsibilities of the ruling party is to make reasonable social demands a legitimate social existence.

The company did not waver in its determination to run the business. Although the business was dismal, the pace of the big and middle businesses did not stop, although the prospects were uncertain.

Opportunities are always available to those who are prepared. In 1990, Dazhong audio company participated in the bidding of the Asian Games project. With the comprehensive advantages of technology, industry and trade, and the trinity of sales, construction and services, the big and medium-sized companies won the bid in one fell swoop, and the small shops began to start a big business.

In 1992, the annual turnover of Dazhong sound year exceeded 10 million yuan.

This year, Deng Xiaoping delivered a profound speech on the southern tour. He pointed out that "the plan is more than the market, not the essential difference between socialism and capitalism."

The courage to reform and opening up must be greater and development is the absolute principle.

3. store 1993 - 1998, the first international boutique shop in Beijing, the real location of Dazhong Asian Olympic store in July, with a business area of 4000 meters, and the "big and medium audio equipment city", which combines the world's famous audio equipment, is opened in Yuquanlu Road, Beijing. It is called the first professional audio equipment store in China. "1993"

In 1995, the core culture of "happy service and happy life" was formally established.

In 1996, the project of audio and visual equipment city extended from audio to household appliances. It has over 2 kinds of merchandise and business area of more than 10000 square meters. It has become the largest professional electrical appliance seller in Beijing.

By June 1998, the turnover of large and medium-sized enterprises exceeded 100 million yuan, and the number of employees exceeded 500.

In 1992, Dazhong audio company is already a famous enterprise on West Fourth Street.

But how do we stand out in these dozens of hundreds of electrical appliances?

The idea of opening a large specialty store is beginning to simmering.

In 1993, "Da Zhong audio equipment city" opened in Yuquanlu Road, west of Beijing.

The business area expanded from 10 square meters to four thousand square meters, and the number of employees jumped from dozens to hundreds of people. The scale expanded by tens of times, but sales were not ideal. The turnover was only a few thousand yuan a day, and there were more employees in the store than customers.

In this way, the company will not be able to sustain itself.

After repeated argumentation, it is felt that with the development of economic level and the improvement of people's living standard, the market of electrical products will be bigger and bigger.

The big and medium acoustics city has formulated the development strategy of "big, complete, specialized and cheap". The large business area can set exhibition, display, sale, consultation and service in one body, and prepare for the expansion of categories. The complete products can meet the needs of customers one stop shopping; specialized sales teams provide professional services; low prices attract more consumers.

After a few years, the operation area of Yuquanlu Road Dazhong sound city has expanded to more than 10000 square meters. The products range from audio equipment to color TV, refrigerators, washing machines, air conditioners, small household appliances, communications, computers, audio-video and other twenty thousand kinds of commodities. Every year, many large-scale exhibitions and exhibitions are held every year to introduce the latest home appliances to consumers. "The Yuquan spring is tinkling, the big and the medium is pmitting the four sides", "buying appliances, not running empty, to be satisfied, reaching the big and middle", these year's advertising words keep many consumers fresh.

In June 1998, the turnover of Dazhong electrical appliances exceeded 100 million yuan for the first time.

A month later, the Central Committee pointed out that holding high the great banner of Deng Xiaoping theory and promoting the cause of building socialism with Chinese characteristics to the twenty-first Century are the themes of all work.

4. large chain store in 1999 - 1999, Dazhong electrical appliance as an electrical Monopoly chain officially set sail.

In 2000, Dazhong electrical appliances opened 6 chain stores. In 2001, the total number of stores reached 12, with turnover of 900 million yuan and over 1200 employees.

In 2002, the "blue vest", which represents the spirit of Dazhong electrical appliances, was officially launched. "Serving you best" became the core service concept of Dazhong electrical appliances.

By December 2002, the turnover amounted to 3 billion yuan. Dazhong Electric Appliance was awarded the "contract and credit standing" unit for 10 consecutive years. Zhang Dazhong, founder of Dazhong Electrical Appliance Co., Ltd. served as the Standing Committee of the Beijing Municipal Committee of CPPCC.

In 2003, the sales volume of Dazhong electrical appliances increased to 32, occupying 50% market share of Beijing electric appliance sales, and became the only electrical appliance chain store covering Beijing inner city, community and outer suburb county.

In the same year, Dazhong electrical appliance's first foreign store, Tianjin the Yellow River Road store opened, marking Dazhong electrical appliances from Beijing and becoming a national appliance chain seller.

In 2004, the sales volume of Dazhong electrical appliances exceeded 6 billion 400 million yuan, and the total number of stores reached 68. It was distributed in four places in Beijing, Tianjin, Shijiazhuang and Baoding.

In November 2004, Zhang Dazhong, chairman of the CPC Central Committee, was awarded the title of "the award winner of the socialist cause with Chinese characteristics" jointly by the United Front Department of the CPC Central Committee, the national development and Reform Commission, the Ministry of personnel, the State Administration of industry and commerce, and the 5 ministries of the National Federation of industry and commerce.

In 80s, those who broke into the sea would miss the golden age.

At that time, the market was vast and few competitors could easily get rich.

But those environments are easy to generate, but it's hard for entrepreneurs to generate them.

Up to now, there are two "cultural relics" on display: a simple floor lamp and a circuit board. This is the starting point of that year.

Since then, whether it is selling lamps or selling components, whether it is for sound or construction, each change is so natural and smooth.

There is no risk of overnight prosperity and no spectacular feat.

Dazhong electrical appliance business started in Beijing, successfully in Beijing, in Beijing, and in the competition of home appliance chains sweeping across the country. Dazhong electrical appliance is the only enterprise that takes Beijing as its hometown as the foundation of development. It runs through the blood of Beijing, and also disseminated the steady, optimistic and open-minded character of Beijing people.

The large and medium run enterprises are only a way of existence, a way to improve the quality of life, a step to realize the value of life, and a channel to contribute to society.

It is so simple and profound.

Social elite, business models, corporate stars...

These are not deliberately pursued things, but do not ask the harvest of farming, harvest is in it.

In 2006, Dazhong electrical appliances went on twenty-fourth rounds.