Zhou Xiaoguang: From "Training Women" To "Big Sister" In Jewelry Industry

In 1978, Zhou Xiaoguang, who graduated from high school, took a sentence from his mother: "what can be done is not as good as what we can calculate".

With a few dozen yuan, Zhou Xiaoguang, 17, began to "run the pier".

She stalls in the daytime and drives by car at night.

After 6 years of training, Zhou Xiaoguang recovered the first barrel of gold and made 20 thousand yuan.

In 1985, Zhou Xiaoguang and her husband took out all their savings and bought a booth in the Yiwu small commodity market.

Accumulated over the past few years, they bought a shop in the center of Yiwu and started the jewelry business.

In 1995, Zhou Xiaoguang invested all his money and invested about 6000000 yuan, requisition 7200 square meters, and set up Yiwu Xinguang Ornament Co., Ltd.

In 1997, Xinguang company introduced foreign advanced production equipment, expanded 4 production workshops, set up Yiwu electroplating materials management department, China Commodity Hongkong Trade Development Co., Ltd. and Shanghai, Dalian, Chengdu, Xi'an, Chongqing and other places of sales and branch offices.

In 1999, the company fully introduced CIS system and started the road of brand management.

In 2000, through the ISO9000 quality management system certification, began the road of quality management.

In order to understand the requirements and understanding of different ornaments in different cultural backgrounds, Zhou Xiaoguang's footprints almost spread across Asia, Europe and the United States.

On one occasion, in order to buy a product design conception Manual of an old American enterprise, she resolutely pulled out 24 thousand dollars.

In May 2000, Zhou Xiaoguang attended the international jewellery exhibition in Hongkong Convention and Exhibition Center. More than 70 customers from more than 50 countries in Asia, America and Europe were attracted by the products she exhibited.

At this exhibition, Zhou Xiaoguang broke the jewelry market dominated by Korea and Hongkong, and emerged in 226 enterprises in 57 countries and regions.

At present, Xinguang company has formed five series of alloy, claw chain, copper gold, crystal and acrylic. The new light ornaments are spread all over the country in jewelry retail and wholesale markets, and are exported to more than 70 countries and regions such as the United States, Japan and Italy.

In 2002, Xinguang's sales volume was close to 200 million yuan, and its foreign exchange earning amounted to US $about 10000000, becoming the leading enterprise in China's jewelry industry.

Zhou Xiaoguang, who has chosen the traveling village girl to travel to the South and is now a big sister in the Chinese jewelry industry, has made a wonderful story of creating wealth for us. It also lets us read the entrepreneurial view of Zhejiang people's work and service.

In Zhejiang, people are willing to face the tide of market economy and play a strong role in the development of private economy.

Their stories are moving, but the spirit and thoughts behind the story are worth our pondering and remembering.