Qiu Jibao: From The Cobbler To The Sewing Machine King.

In 1977, because of his poor family, Qiu Jibao, who was only 16 years old, had to make a living on the back of his small suitcase.

Since then, he has worked in muddy water and worked as an apprentice.

In the spring of 1986, Qiu Jibao rented 5 cottages in the production team with 300 yuan earned from his shoes, and built a small sewing machine factory. This is the predecessor of the leap Group, known both at home and abroad.

At the beginning of the "leap", there are more than 300 peers in the country. The domestic low-grade product market is almost monopolized by several old state-owned enterprises. The Japanese MITSUBISHI heavy industries and other manufacturers are holding the world market.

In 1989, only Qiu Jibao, a junior high school educated student, took his own sewing machine to participate in the Canton Fair.

But because he runs small towns and villages, "leap" is relentlessly closed.

In order to get in direct contact with foreign businessmen, he secretly surmounted the wall. He just jumped off the wall and was caught by security guards. Not only was he fined 50 yuan, but he was also punished for standing for half an hour.

Qiu Jibao came to Luohu port in Shenzhen, and spent 500 yuan on behalf of an old lady in Hongkong to buy a yellow page book in Hongkong.

Through the telephone directory, he launched a letter "diplomacy" with the Hongkong international distributor, and learned that the "leap" product may have a market in some underdeveloped countries in central and South America.

He was carrying a sewing machine on his back and carrying a plator borrowed from the provincial office to set foot on the road of sales to Latin America and other countries.

By 1989, sales of "leap" in these areas reached US $20 thousand.

In 1994, when the economic crisis happened in Mexico, Qiu Jibao turned to an article in Southeast Asia and the Middle East international market.

By the end of 1996, Southeast Asian financial crisis broke out, and the "Southeast Asian market network" that had just been woven by "leap" was hit hard again.

Qiu Jibao sees this as a rare opportunity to introduce high technology and large-scale implementation of technological pformation.

He boldly bought a small factory in Japan and hired sewing machine experts and scientific research personnel from Germany, Italy, Japan and other countries to develop high-tech products. At the same time, he borrowed money to make technical changes, and imported advanced processing equipment from the United States, South Korea and Taiwan.

After numerous failures, leaps and bounds finally created about 600000 myriads of sewing machines, 65 million dollars in annual export earnings and 46 million 240 thousand yuan in taxes.

In 1999, the "leap" mechatronics household sewing machine exported to Japan in large quantities and entered the Japanese family, rewriting the history of our long-term import sewing machine from Japan.

Today, the leap Group has become the leader of the national sewing machine industry. It is called the most vigorous sewing machine manufacturer by the world sewing machine organization.

The "leap" trademark has been identified as "China's well-known trademark", and the "leap" multi-function household sewing machine has been selected as the "diplomatic gift" of the country.

In December, 2000, after listening to the report of "leap Group" from scratch and hard work, Zhu Ji said to Qiu Jibao witty, "you Qiu Jibao is a treasure and a national treasure."