Entrepreneurial Experience Of Rural Girls On Pillows

In 2001, Peng Ting, a rural girl, came to work in Guangzhou from three village of Anguo, Hebei. She met Li Yan, a local boy, and talked about love. However, the relationship between the two people was strongly opposed by her mother.

Peng Ting: "because I'm from a village and I don't have a diploma, I don't accept it. It's impossible to say it to my boyfriend."

In order to allow her mother to recognize Peng Ting, Li Yan made a lot of trouble, but her mother still refused to nod.

On that day, Li Yan took the initiative and Zhang took Peng Ting to his home, hoping that his mother would enjoy the Hebei girl after her contact.

Peng Ting: "at that time, I spent hundreds of yuan to buy a lot of gifts and supplements. When I was confident enough, I said I had to perform well.

After going to his house and knocking at the door, his mother was watching TV on the sofa. I called the auntie good, but his mother went back to the room immediately, and she ignored me.

The mother of Li Yan's boyfriend: "no language communication, no speaking, maybe I can't understand her. I can't understand her words."

The mother refused to contact Peng Ting, which made the two helpless.

Peng Ting: "this feeling is my first feeling, and it is very real. I don't want to give up.

And we have a good relationship, and my boyfriend agrees. "

When Peng Ting felt helpless, her boyfriend told Peng Ting that her chance was coming.

Peng Ting: "one day, my boyfriend told me that his mother was going to have a birthday."

You can always send some gifts to your birthday. What can I give you?

To this end, Peng Ting pondering over a long time, ordinary cheap things, afraid that the other side can not see, expensive himself can not afford to buy, the only way is to find a special gift to send.

That day, after coming out of a household goods shop, Peng Ting had a brainwave and had an idea.

Peng Ting: "I remember my friend told me that his mother had high blood pressure. I have always thought, because our hometown is a medicine capital, I grew up in medicine, I know that gypsum has the effect of cooling blood and startled, so I want to use gypsum to make a pillow."

For this reason, Peng Ting went back to his hometown and made a plaster pillow himself and brought it back to Guangzhou.

Peng Ting: "at that time, I made a pillow like this. This is a plaster pillow. This pillow is made of plaster material."

This is a special gift, so that the mother of Rao unexpectedly discovered the advantages of Peng ting.

Li Yan, the mother of her boyfriend, "sent me a gift. This is the plaster pillow. My son told me to try it in the evening. My son said she was stitched up with a stitch. It was not easy for me to listen to it. Nowadays, girls can not do needlework. She can do needlework. I feel that her mind is fine."

It was not known that the plaster pillow was very effective, or that Rao's mother was moved by Peng Ting. After a while, she volunteered to invite Peng Tinglai to be a guest at home. She also asked her to make some plaster pillows and give them to her good friends.

In the second place, Peng Ting finally won the approval of Rao mama.

Peng Ting: "of course, I am very proud of myself. The relationship between the two people has been confirmed and stabilized. But I also think that his mother needs such a pillow. How many people need such a pillow? I think there should be a big market for this."

Hebei, Anguo, is known as the "drug capital". Peng Ting, who grew up in medicine all over the world, has not only been exposed to traditional Chinese medicine for many years, but also learned Chinese medicine knowledge in schools. Making health pillows is not difficult for her.

This idea made Peng Ting excited, but she did not expect that because of this idea, she and her boyfriend had the first dispute since they met.

Peng Ting's boyfriend Li Yan: "at first, she said she found a business opportunity and felt that this could be done. What business opportunities could I say?"

She said I would take you to the market.

I said, "I'm not going. You didn't tell me anything. Later, she said it's this pillow."

Peng Ting said: "he says pillows are everywhere in the market. We have nothing to do in this shop."

Li Yan said, "I said this pillow is sold everywhere." she said, "can you see that I sent you this mother? There is no such thing in the market."

Under the insistence of Peng Ting, the two people went shopping together after work every day for a month.

Li Yan found that the pillow that Peng Ting did not find in the market. He decided not only to develop the market gap with Peng Ting, but also to persuade his mother to invest one hundred thousand yuan for them.

At the same time, Peng Ting searched for twelve kinds of folk health care pillows from home, and brought back dozens of herbs that might be used.

Peng Ting: "these big bags of medicine, I was back from my home at that time, and it was hard to carry on my back. At the time, I was a girl. When I left the train, I said," hurry up. I'm in a hurry. I can't carry any of these bags. But there's a good man who is not bad. He said, "I'll carry it down for you. Otherwise, the train will soon be open and help me to carry it down."

In 2003, Peng Ting's first pillow shop was finally opened. This fresh shop attracted many customers, but there were many people who bought it, but no one bought it.

This lets Peng Ting Bai si not understand, the sixth day of business, a customer came to the shop, a sentence let Peng Ting suddenly wake up.

Peng Ting: "when a client comes to see him very carefully, I take the initiative to ask him," why don't you buy it?

He said now that he sells so many pillows, he told me that his pillow is good. You said your pillow is good. You didn't say your pillow was broken. Why do I believe your pillow?

The customer can not see the real material and will not buy it. This discovery has made Peng Ting improve his sales method.

Peng Ting: "is there any health function in it? It's just some medicinal herbs. This is a medicine bag. You can smell its fragrance, smell its taste, have a taste, don't you?"

It is easy for customers to look at their eyes and hold them in their hands and smell the medicinal materials.

Peng Ting: "customers need some intuitive effects to see some real things before they buy them, so I consulted with my boyfriend, wrapped them in a pparent pouch, and pasted up the names of the drugs, so that the customers came, what kind of pillows needed, what drugs they needed, and I showed them to him one by one, so that he could see them."

Peng Ting: "this is the stuff we fill."

Customer: "all pillows contain these medicinal materials, or there is a pillow inside."

Peng Ting: "it is targeted, like what you just said about sweating, to mom and Dad, this is the kind of sweat."

With the knowledge of traditional Chinese medicines, Peng Ting's health care pillow was easily recognized by consumers.

It was these pillows that sold nearly six thousand in 2003 alone, bringing Peng Ting nearly 800 thousand yuan in revenue.

However, let Peng Ting's business expand more rapidly, is a nearly forty year old mother, under the leadership of Peng Ting, we came to Ms. Lin's home.

Peng Ting, a customer of Lin Lin, said: "at that time, because of the eczema and prickly heat on the children's faces, because the weather was humid and hot, there was no pillow for children to sleep in. There was a shop where a pillow was opened, so I went to have a look."

It was a rainy day on the day when Ms. Lin went to the forest. According to experience, the people who entered the shop at this time were always the ones who took shelter from the rain. Peng Ting thought she was also coming to shelter from the rain. At first, she did not take the initiative to greet others.

Peng Ting: "at first, I thought she was hiding in the rain. When the rain stopped, she would leave, but it stopped raining outside. She was still looking at my pillow carefully. I went up to her and asked her," what kind of pillow do you want to buy? "

It is certainly not the intention of Peng ting. She immediately changed her attitude and offered to introduce her products to Ms. Lin.

Peng Ting, a customer of Lin Lin, asked: "is there any baby that she uses, a pillow to prevent eczema or prickly heat?"

Peng Ting: "baby pillow, I do not have a baby pillow, then she stopped talking."

Peng Ting, a customer of Lin Lin, said: "at that time, I was very disappointed, that is, you have a pillow shop, not even a child's pillow, and I feel very disappointed."

Since Peng Ting started her career as "customer satisfaction is the top priority," she certainly did not want to disappoint any of her customers. She volunteered to see the children at home after work, and sew a baby pillow for her to suit her request.

Peng Ting, a customer of Lin Lin, said, "I probably didn't believe it very much at that time. I asked her if I said you made it. I was afraid it was too expensive and asked her how much it was."

Peng Ting said, "I want to charge 50 yuan if I want to charge. When I bit my teeth, I said 50 yuan."

In addition to the size and shape of the baby pillow, it is more important for Ms. Lin to ease the child's prickly heat.

Peng Ting seeks medical books, uses green bean skin, Qing Zi Zi, millet and other hot and wet dampness materials to make pillow cores, and personally sews five pillows to send them to the door for Ms. Lin's choice.

A month later, Ms. Lin and Peng Ting became good friends. Just then, her words touched Peng Ting deeply.

Peng Ting: "she said that all the prickly heat of my children are all good now. I am very glad that you asked me 50 yuan, that is, if you give me 100 yuan, I can give it to you."

Peng Ting did not think that the high price she had set out was far below the expectations of consumers, which brought her new management ideas.

Peng Ting: "different people, the pillows he needs are absolutely different. Every pillow needs different functions. I think if I aim at all these people to develop the pillows they need, they will definitely earn a lot of money."

Xu Teying, formerly a pharmacist of a Chinese medicine hospital in Guangzhou, was invited to the factory as a technical director in early 2004. With his help, students, teachers, drivers, lovers and different groups of people can find Peng Ting's unique pillow here in Guangzhou.

Xu Teying, technology director, "in the past, we focused on the health care of middle-aged and old people. We continued to make some series of lavender, roses and chrysanthemums, which are easy to be accepted by some of the health care aromatic plants. They are slowly processed into our pillows, so that people can enjoy the aroma of natural plants when they sleep."

Student pillow, driver pillow, smoked pillow, couple pillow, from the original only for the elderly, to now aim at a variety of special groups, Peng Ting's pillow business with the increase in variety and rapid expansion.

Peng Ting: "popular flax, ramie and so on in Europe and America. I heard that it is very good. Can we use it on our pillows?"

Xu Teying, director of technology, said: "flax and ramie are also being considered. They are rough on the surface. They are very uncomfortable sleeping. But recently, this fabric has been improved. Many clothes and underwear have been used. Our pillows should also be used.

But the appearance needs some innovative designs. "

Peng Ting's boyfriend Li Yan: "the appearance can be different from ours."

Xu Teying, director of technology, said: "the appearance can be put together with a small piece and a small piece. It is very popular like the square box. We can play a version."

Peng Ting: "how much is the cost of this design?"

Xu Teying, director of technology, said: "consumers should be able to accept that much."

Peng Ting: "how much higher is the initial estimate than an ordinary pillow like ours?"

Xu Teying, technology director, "about 10% higher."

Peng Ting: "yes."

In two years, Peng Ting opened four stores in Guangzhou and Xiamen, and at the same time, her feelings with her boyfriend were also increasing. At the beginning of 2005, she finally said two words that she had been expecting for a long time.

"I told them to do things earlier and become a family," said Li Yan, the mother of her boyfriend.

He thought that two people would be happy to promise their own requests. The answer of the two asked Rao Mama to be disappointed. The two decided not to marry for the time being.

Peng Ting's boyfriend Li Yan: "the money I was given to me at home was initially prepared for me to get married.