Experience And Tricks Of Chain Operation

Which industries are suitable for chain operation?

There was no industry restriction.

But whether it is suitable for chain operation or has certain boundary conditions, we have summed up the following six conditions: enterprises with the following six conditions are suitable for chain operation.

First, business management can be engineered.

Engineering is to decompose a complex system or product into many relatively simple subsystems. Each subsystem can be processed or processed by junior technicians or workers with simple skills.

The ability of an outstanding engineer is to be able to divide the economy economically and to formulate the method or standard of system combination.

All these divisions and combinations must also take into account economic, technological, managerial, cost, quality, market, social, past and future considerations.

It's like making western food, Western food is scientific and nutritious, so it can be engineered.

The ingredients and standards of various raw materials, the type and quantity of seasoning are strictly implemented according to the standards.

Just like McDonald's and KFC, the oil temperature and frying time of French fries are strictly controlled. These quantitative criteria and procedures can be engineered.

So chain also has congenital conditions.

Chinese food is not so simple. It can not be standardized and engineered. The Chinese food is about the art of cooking, and the process of cooking is very vague. For example, a little salt, a little vinegar...

The contents of management and management can not be standardized, and engineering is the first to become a suitable condition for chain operation.

Two, core endowments.

Practice has proved that the homogenization of product competition and traditional chain operation mode can neither retain old customers nor attract new customers.

Chain enterprises must have unique things. If we can not provide characteristic services, the loss of users will be inevitable.

Therefore, enterprises wishing to join the chain management team should have their own core endowments, be able to express their individuality in the fierce market competition, seek similarities and differences with others, and realize their charisma.

For example, McDonald's advocate clean sanitation; a very successful restaurant chain in China: little fat sheep.

The soup of small sheep is made up of 60 kinds of Chinese herbal medicines, such as angelica, wolfberry, Codonopsis pilosula, longan and Bai Kou. The mutton is made of pure natural, pollution-free, high fiber and low fat lambs for 3 months. The mutton is tender, refreshing and tasty, and its soup is delicious. The mutton is not only delicious after entering the soup, but also avoids the shortcoming of losing the prairie mutton in addition to dipping.

The national "sheep culture" is also a major feature of the little sheep. The vast Inner Mongolia grassland has folk customs such as blue sky, green grass, steed, high pitched long tune folk songs, cup bowl dance and chopsticks dance. Small fat sheep also play a cultural card while doing food and drink. While advocating green food, they advocate "cultural food and drink". In order to make "little fat sheep" grow up quickly, the VI design of the corporate image is carried out not long ago. The unified image and unified service are carried out. In order to ensure the supply of raw materials, the "kitchen" is moved to the Xilin Gol Grassland, where meat bases are established, and quality standardization is promoted.

Three, human resources development and reserves.

Talents are the foundation of enterprises and the source of success for chain enterprises.

If chain enterprises want to achieve chain expansion and achieve successful operation, they must establish a strong talent team, especially in terms of service.

The strategy formulation and tactical implementation of chain enterprises all need the staff's real understanding and effective implementation. The huge chain system will never allow the implementation of fault and distortion.

Once the execution is out of shape, it will jeopardize the safety of the whole chain system.

Four, the bottleneck of value chain moves down.

This condition refers to the bottleneck of the industry.

That is to say, we should analyze the industry situation. If the industry that we want to enter is in the buyer's market rather than the seller's market, we can do chain operation.

Otherwise, there is no need at all.

Five, sales channel maturity.

One of the advantages of chain operation is the smooth flow of circulation, which is the main reason for its existence and rapid expansion.

If the sales channel of an industry is already very mature, that is to say, it does not need the intervention of chain enterprises at all times, it has been able to achieve a good circulation. So the enterprises that want to make a chain share in the chain will have the psychological preparation for losing battle.

The more mature the sales channels, the greater obstacles to the development of chain operations.

Six, relationship resources.

The laws of various countries have different policies and laws and regulations on chain operation.

However, due to the administrative divisions of different provinces, the laws and regulations of each province are not the same. Therefore, it is best to have the coordination of government relations, especially across regions and across provinces and cities.

It has been a few years for the chain operation of the chain store such as application, establishment, site selection, procurement, taxation and so on. The Chinese chain business has entered the scale development for several years. From the development status, the whole momentum is better, mainly in the following seven ways: 1, and the scale of operation has already formed some large scale chain enterprises in the whole country, such as Shanghai Hualian, Lianhua, agricultural and industrial and commercial supermarket company, Beijing Wufu chain corporation, Fujian Huarong chain corporation, Guangdong Meijia supermarket company, Shenzhen Wanjia Department Store Co., Ltd.

These chain enterprises are developing rapidly, with obvious scale benefits, expanding market share and increasing market position.

The success of these companies in addition to the way of chain operation, the new form of supermarket selection is a key factor.

2, the shortage of talents, because of the short development time of the chain business in China, and in the exploratory stage, many managers turn around from other industries and are not familiar with the management methods adopted by international chain stores. The serious lack of experienced senior management personnel has affected the management level of chain stores in China.

Higher education shows obvious lag in professional construction. So far, there are still no professional chains and professional talents.

After several years of practice, many chain enterprises have formed a relatively complete operation system. In the store development, distribution center operation, effective control of the procurement system, and the implementation of a unified sales system, they have accumulated many experiences that are suitable for the Chinese characteristics, and have cultivated and created some chain management talents.

But for the demand of chain management talents in the whole chain operation, these talents are only a drop in the bucket.

The shortage of qualified personnel has hindered the development of China's chain operation to some extent, and has become the bottleneck of talents in chain development.

3, industry diversification (home [FS:PAGE] electric, building materials, drugstores, catering) (policy oriented), the connotation and operation rules of the chain operation mode and the scale benefits generated by them have been increasingly recognized by Chinese businesses. As a recognition of this way, the way of chain operation has begun to expand and apply the chain operation from supermarket chains to other fields and formats, such as specialty, franchise chain, catering, fast-food chain, service chain, home appliance sales chain, building materials chain, drugstore chain, etc. this also indicates that China's circulation industry is launching a revolution in the way of operation.

The development of China's 4 chain will grow from the retail sector to the wholesale sector, the production sector and the service sector.

If the monopoly chain store opened by production enterprises, it will develop from clothing, bags and footwear to automobiles, household appliances and other industries.

The chain of sales networks with wholesale business organizations will be greatly developed.

The chain operation of the service industry will be carried out extensively, and will expand from tourism, catering, washing and dyeing, photography and color to service, courier, pportation, leasing, law, intermediary services and social housework.

The sale chain organization of rural agricultural and sideline products will also develop to a certain extent.

In the retail industry, chain operations will rapidly develop from supermarkets to convenience stores, large general supermarkets, warehousing supermarkets, shopping centers, discount stores, cheap stores and home centers.

The development of China's chain operation has formed some circulation organizations with independent market position. At the end of 90s and the beginning of twenty-first Century, convenience stores, large comprehensive supermarkets and warehousing supermarkets will become the fastest growing chain business.

Supermarkets have already become the circulation industry of highly competitive world pioneering laboratories in some cities and regions of China.

Its development has also led to the development of many related industries in the society, such as food processing industry, computer industry, shelf equipment industry, freezer production enterprise, intensive storage industry and so on.

5, regional differentiation, China's chain operation, from the development point of view, there is regional imbalance, coastal development faster than the mainland, the success rate is high, maturity is strong.

It also shows that the chain enterprises in the coastal areas of China have a large space for the development of the market.

It can be seen that China's large chain enterprises will also emerge in the chain enterprises that have been developed along the coast.

6, the expansion of the p regional business, some chain operations have been introduced into the coastal cities early, and have formed a certain scale of chain enterprises. They will scale up the domestic market and develop chain organizations from 1998.

It will mainly set up chain branches in various places and establish distribution centers, focusing on the development of chain stores in one region.

The format of chain stores will also mainly choose supermarkets, so as to achieve the gradient pfer of these chains to the surrounding areas and the mainland, and achieve additional benefits in the new market.

The cross regional development of chain enterprises is a good start for China's chain operation to develop in depth.

7, capital diversification, in China, because chain operation is promoted by the government, it will form fierce competition among chain enterprises in the short term.

In some coastal cities and major cities, the competition of supermarket chains is becoming increasingly fierce. With the p regional operation of these chains, the competition will lead the competition to the surrounding areas and the mainland, and to the national market.

The new form of organization of chain operation, from the day it shows its boundless vitality, is bound to become the object of all kinds of capital pursuit. The big cake of this market is so tempting that it wants to have a lot of capital from that point, and it crosses the boundaries of the industry and presents a diversified trend.