Six Basic Conditions Of Chain Operation

Which industries are suitable for chain operation?

There was no industry restriction.

But whether it is suitable for chain operation or has certain boundary conditions, we have summed up the following six conditions: enterprises with the following six conditions are suitable for chain operation.

Business management can be engineered.

Engineering is to decompose a complex system or product into many relatively simple subsystems. Each subsystem can be processed or processed by junior technicians or workers with simple skills.

The ability of an outstanding engineer is to be able to divide the economy economically and to formulate the method or standard of system combination.

All these divisions and combinations must also take into account economic, technological, managerial, cost, quality, market, social, past and future considerations.

It's like making western food, Western food is scientific and nutritious, so it can be engineered.

The ingredients and standards of various raw materials, the type and quantity of seasoning are strictly implemented according to the standards.

Just like McDonald's and KFC, the oil temperature and frying time of French fries are strictly controlled. These quantitative criteria and procedures can be engineered.

So chain also has congenital conditions.

Chinese food is not so simple. It can not be standardized and engineered. The Chinese food is about the art of cooking, and the process of cooking is very vague. For example, a little salt, a little vinegar...

The contents of management and management can not be standardized, and engineering is the first to become a suitable condition for chain operation.

Two, core endowments.

Practice has proved that the homogenization of product competition and traditional chain operation mode can neither retain old customers nor attract new customers.

Chain enterprises must have unique things. If we can not provide characteristic services, the loss of users will be inevitable.

Therefore, enterprises wishing to join the chain management team should have their own core endowments, be able to express their individuality in the fierce market competition, seek similarities and differences with others, and realize their charisma.

For example, McDonald's advocate clean sanitation; a very successful restaurant chain in China: little fat sheep.

The soup of small sheep is made up of 60 kinds of Chinese herbal medicines, such as angelica, wolfberry, Codonopsis pilosula, longan and Bai Kou. The mutton is made of pure natural, pollution-free, high fiber and low fat lambs for 3 months. The mutton is tender, refreshing and tasty, and its soup is delicious. The mutton is not only delicious after entering the soup, but also avoids the shortcoming of losing the prairie mutton in addition to dipping.

The national "sheep culture" is also a major feature of the little sheep. The vast Inner Mongolia grassland has folk customs such as blue sky, green grass, steed, high pitched long tune folk songs, cup bowl dance and chopsticks dance. Small fat sheep also play a cultural card while doing food and drink. While advocating green food, they advocate "cultural food and drink". In order to make "little fat sheep" grow up quickly, the VI design of the corporate image is carried out not long ago. The unified image and unified service are carried out. In order to ensure the supply of raw materials, the "kitchen" is moved to the Xilin Gol Grassland, where meat bases are established, and quality standardization is promoted.

Three, human resources development and reserves.

Talents are the foundation of enterprises and the source of success for chain enterprises.

If chain enterprises want to achieve chain expansion and achieve successful operation, they must establish a strong talent team, especially in terms of service.

The strategy formulation and tactical implementation of chain enterprises all need the staff's real understanding and effective implementation. The huge chain system will never allow the implementation of fault and distortion.

Once the execution is out of shape, it will jeopardize the safety of the whole chain system.

Four, the bottleneck of value chain moves down.

This condition refers to the bottleneck of the industry.

That is to say, we should analyze the industry situation. If the industry that we want to enter is in the buyer's market rather than the seller's market, we can do chain operation.

Otherwise, there is no need at all.

Five, the maturity of sales channels.

One of the advantages of chain operation is the smooth flow of circulation, which is the main reason for its existence and rapid expansion.

If the sales channel of an industry is already very mature, that is to say, it does not need the intervention of chain enterprises at all times, it has been able to achieve a good circulation. So the enterprises that want to make a chain share in the chain will have the psychological preparation for losing battle.

The more mature the sales channels, the greater obstacles to the development of chain operations.

Six, relationship resources.

The laws of various countries have different policies and laws and regulations on chain operation.

However, due to the administrative divisions of different provinces, the laws and regulations of each province are not the same. Therefore, it is best to have the coordination of government relations, especially across regions and across provinces and cities.

For the seven aspects of chain store operation such as application, establishment, location, purchase, taxation, etc.