Sixteen Ways To Make A Fortune In Starting A Business

Today, when I give a concluding speech to this sharing material, I have to remind you once again that you should not expect that the above is a panacea for all kinds of diseases in the store management, and that we should put people first. "People-oriented, respecting talents and paying attention to people" is the only way to success in business.

First, selling clothes is selling the image of the shop. It is not good for the shops to enter the shops.

Look at what, look at signs, see lights, see displays, see hygiene, and look at the age of salesmen and whether their employees are Peugeot.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!

To buy clothes is to buy beautiful clothes. Now we wear clothes in addition to asking for comfort outside the body. More importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is a recognition and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand painted promotional posters and so on, all violate the principles and behaviors of beauty, which will make the "beauty of clothes" greatly discounted, unable to show or even lose.

The beauty is gone, the image does not exist, and the brand loses the foundation of existence, let alone development.

Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images". All operations of the store must proceed from the principle of "beauty", and firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find our unique beauty in cruel and fierce market competition before they can develop and grow from one victory to another.

Two, the comparison shows that those who are not good but feel good about their performance are inferior to those who go to her store and take him to the store of competitors in the same city for one thousand sentences.

Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all.

Is that so?

It should be noted that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JEANSWEST", "BONWE" and "FUN" in the city to have a look. I once encountered similar problems when I went to shop support.

And we, all the clothes are packed in plastic bags, store as warehouse, 352 employees sitting on plastic stools chatting, lamps and lanterns broken a large piece of no one, customers do not enter the store staff to greet, a comparison, the gap came out, such a shop or "YISHION" shop?

How can such a store create excellent performance?

Completely break the customer's "face, self protection, self satisfaction" knot, standing in the position of serving customers, then customers will be very willing to communicate with us, willing to listen to our views.

Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a gap in comparison, there is a gap to enhance the space, there is room for improvement in order to make a difference.

Having understood this truth, the next thing will be easy to handle!

Three, do not have to be afraid, as long as the heart will be good, the shop management will encounter many problems every day, there will be many new situations. To make the store business to maintain a long life and vitality, we must try our best to set a higher goal every day and encourage to try and apply new ideas and methods.

But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage them not to be afraid, but to be good at heart.

Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using a good method. But if we use the wrong method, we will definitely summarize and adjust it immediately.

If we go to Hongkong by air, we will believe that we can make a smooth landing at Hongkong airport. We can taste the abalone dishes in the second day, but the captain is clear that the aircraft has been deviated from the original direction because of the continuous changes in the high altitude airflow. We can make a smooth adjustment to the destination. The captain has made appropriate adjustments according to different situations.

Isn't it a plane to do business?

Yes, we are not gods. Our judgement can not be right every time. We are likely to make several mistakes in succession. However, the possibility of creating an excellent shop and excellent team is greatly improved.

Because the pursuit of growth and progress has penetrated into our essence and become our temperament. What a great force it is!

Do business as a man, when we encounter difficulties, tell ourselves: do not be afraid, as long as the heart will be better!

Four, the boss should start from the staff. Most of the franchisees should have a low level of education. They start from small businesses and accumulate a little bit of accumulation.

When I think of my career, many people praise it.

Yes, when business is just beginning, there is no money to invite people, and the two is that others do not want to come to help you. You can only help yourself, the boss employees are alone, working hard day and night.

Now that business is improving, there has been a preliminary scale, and some people are willing to help you, and the financial situation is allowed.

"Spend money on staff, pay your time with your salary, and let you work for me. When the boss finally comes to the end, he can rest."

With this kind of thought, it is totally wrong.

Some shops are not ideal for business. They must not be in the shop all day with their bosses. They are only "pointing" at the shops. They think they can have a rest.

Why is such a thought wrong?

Because the shop is yours, business is yours, and the boss doesn't work hard, so how can employees work hard?

This is a matter of words and deeds.

Also speaking of responsibility, what is "sense of responsibility", for example, the shop does not open for five days, employees will not sleep, but the boss must be insomnia every day!

Each level of responsibility is different. How much responsibility does it have to work?

The sense of responsibility is decreasing from the top to the bottom. So what do we do if our employees are required to meet our requirements?

Only the boss must have paid more than a hundred times.

In other words, if the boss achieves 100 points, the store manager can achieve 60 points, and the staff can only achieve 40.

This thing is inert, like the uphill ball, pushing forward, not moving forward, but the boss's actions are just those push and thrust.

Five, the boss may wish to be generous to the staff and become the most basic management staff in the brand clothing chain operation. When they arrive at their own stores, they see their employees wearing second-class, three rate brands selling their own clothes. When they see their clothes, they are like mosquitoes. When they see the shops are lifeless, the employees are not a bit active. This is the result of our intention or unwillingness to feel inferior to our employees.

Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

When one of our bosses took over one of our own shops, he asked our management staff how much the manager was paying. When he heard only 1200 yuan, he immediately said, "this is the case. He immediately raised it to 1800., because he knew that a manager who had a salary of 1200 yuan could not be an excellent shop manager. He could not make a shop manager of a $1200 shop manager with a $1200 salary.

Just a little bit more, which is not important to the boss, but let the whole shop revitalized again, and achieved the wonderful effect of "42 dials".

As the boss, the most important responsibility is to encourage morale, appoint people to be good at others, and to know others well. The boss is always calculating the dead grass and putting the staff down to a worthless place before hiring them, thinking that such employees will not leave because of their inferiority.

How can a worthless employee suddenly become a flying Apsaras?

Therefore, in terms of hiring staff, our boss may wish to be generous to the staff in daily shop management, because the role of the boss is to boost morale and enhance employee confidence.

With a high salary and high morale and good confidence, employees can naturally work and do not need to be bosses.

Six, let the staff concentrate on it and then lose heart and talk with several of our key stores, we will find a very strange phenomenon, that is, many of our shops in the evening turnover accounted for the proportion of the day's turnover is particularly low, the customer turnover rate is not high, and most of the time they are the opposite, not only the night's turnover accounted for a higher proportion of the day's turnover, and through the recent period of trying they told me: because when idle, is the whole morale and passion decline!

This gives us a deeper understanding of the truth of "trouble shooting".

The characteristic of a store is that there are many female employees. The biggest problem for female employees is their hearts. They are always thinking about other brands. How are their parents today?

In short, the reason why employees can't do their jobs well is because their intentions are not single-minded.

How to be single-minded?

In short, it is busy, that is, moving.

When a person is busy, he naturally has no time to think about other problems.

Therefore, the management of stores and companies should not be afraid of the fact that employees are doing too much and tired. What you should be afraid of is whether they have something to do, whether they have enough responsibilities and functions, too free, and employees should understand that if your boss asks you to come, if there is nothing to do, you will not have the meaning and value of existence.

The staff can concentrate on the day's work, but how to make them work well for a year or even two or three years? This is to let employees die.

The successful life experience of a boss is a fresh teaching material, but this is far from enough.

As a boss, the most important thing is to portray a beautiful prospect for employees.

At the same time, we must work hard and work hard with our employees to share your ideals and future. If the boss talks about the business and development plan five years later, the staff's experience is to prepare for their own business, and encourage their employees to try more adventures and opportunities every day. The employees naturally understand that the company is developing and they can grow together with the company. When a person sees the growth and prospects, he will naturally work hard for the goal. Then the boss can let your people follow you to do business with you and pursue greater success.

Seven, not only for the hands and mouth of employees, the successful chain operation is ultimately a highly valuable network of relationships, which is what we call "marketing network" in marketing. The most valuable part of marketing network should be the best thinking and latest ideas.

It's very inspiring to talk with many of our bosses.

Their success has many general principles of life and philosophy.

A boss once told me: the person who criticizes you is your teacher, the person who criticizes you is your friend, the subordinates who do not argue with you are incompetent subordinates.

Good idea!

Do we have such a broad mind to treat our "teachers" and "friends"?

We turn around to see our employees. They are not arguing with you, but are they incompetent?

No, it is because our leaders are too bossy.

They used to give us advice and argue loudly with us, but we are too arrogant and too proud to think that they are very good.