Be Careful Of Passion And Become A Trap For Entrepreneurs.

The boss of a training website told me about their business mileage and their current business difficulties.

The company has lost roughly about thirty million of its business over the past two years.

After understanding, it is discovered that the entrepreneurs are not from the website but from the technical background.

At the beginning, this training website is a common desire of husband and wife, allowing employees to train through the network.

Originally, two couples were born by IT technology many years ago.

They not only own this year's website, but also have another IT business.

They also have real estate, property and other projects.

Later, many projects were basically cut off without making money.

Finally, there is only one IT company that has made profits earlier.

Every year, a profitable company is posted to the website about ten million.

Why did this business lose profits for more than two years?

Over the past two years, I have been changing staff and products frequently, and the business model has been immature.

When I asked their executives, they didn't even have a relatively stable product model.

When a boss is a technical person, his habitual thinking is that he wants to experiment with that step.

Couples have been experimenting with entrepreneurship for more than two years.

The performance of the original profitable company has also declined sharply.

The wife was somewhat depressed and took the lead in withdrawing the profitable IT company.

Before his wife withdrew, he announced that the website would not invest other personnel except salary.

I told my boss that he would not give up another year and he would give up.

Even this is a good idea.

The boss asked me, what should I do?

The boss said he was not willing to invest.

Last year, I heard that a doctor in Lanzhou was quite capable. He was on a plane to fly to Lanzhou and asked a doctor to be a consultant.

Dr. Ph. D. asked for a higher boss.

The doctor asked for a monthly salary of twenty thousand and the boss agreed.

The doctor asked the company to provide the house owner with the mother-in-law's house to the doctor.

The traffic jam in Beijing is not convenient, so the boss asked the driver to drive his car to the doctor to work.

However, it was not long before the doctor left.

I took the boss's words.

How do you know?

I smile.

I asked Dr. a few questions.

Are you short of investment?

This is not missing, in the last few years we IT company made a bit of money, the site of this money is still compensable.

Why don't you look for venture capital?

If I don't make money in this project, who will invest it?

After making money, we will raise funds for listing.

I suggest that the boss take a look at Shi Yuzhu's experience of success and failure.

At the beginning, this is the mindset.

"My site is my decision" is the main reason why entrepreneurs do not attract foreign investment.

I asked a few questions again.

What is the training course?

Which class do you serve?

Can existing courses meet these students?

How much can we occupy the market share?

Who are our competitors?

What is our core competitiveness?

The boss was speechless.

He knows his enemy and knows all his battles.

We don't even know ourselves and our enemies and battlefields. Let's not say that thirty million is thirty million, and I'm afraid it's hard to make money.

The boss asked why his IT company could make money without doing anything.

I think his IT company can monopolize the market by patented technology for a certain period of time, but for a long time, glory will soon become a history.

The fact is that his IT company is declining.

Therefore, the market of two different situations of the same person can not be operated in the same way.

Otherwise, passion is the trap of starting a business.

Xu Qiyun, editor in chief: