Start A Project And Be Careful With The Market.

I found an entrepreneurial project, the market has been analyzed, the funds have been put in place, but when it is about to start, there is no more in mind.

Because funds are my parents' hard-earned money, I am afraid that if this project fails, I will be sorry to my parents.

So I would like to ask you to see if there is any market for this project.

Analysis of the market: "market decision" is the most prominent enterprise concept that affects the start of business and the success or failure of evaluation.

The core of this concept is that the success or failure of an enterprise depends entirely on the market.

The decisive role of the market is constantly publicized, emphasized, taught and cautioned.

The premise of understanding this problem is that the market is an external thing independent of the enterprise and independent of the supply, and the market has become the opposite of the enterprise.

The only way to deal with this devil is to adapt.

However, it is a trap, fashionable trap, misleading entrepreneurs' huge trap of ideas: 1., it ignores the fact that everything can die and everything can be done, but the decisive role is: it is not what you do, but how you do it.

2., it does not know how to start a business or not. The most fundamental thing is whether the entrepreneur is the carrier of "capital soul", that is, whether he has the ability to integrate resources to control elements, how to fully and clearly grasp specific projects, and whether he can execute the correct procedures and routes.

3., it roughly cuts the relationship between demand and supply in the market: mutual influence, interaction and mutual creation of each other's relationship.

4., it obscures the path of finding the underlying causes of entrepreneurial success, and guides people to simply attribute all failures to "decision making mistakes" - no project, no market, thus neglecting the decisive role of some processes and numerous details in entrepreneurship, especially the initiative and initiative role of entrepreneurs.

The 1. market is the unity of supply and demand.

The relationship between supply and demand is a mutual influence and interaction.

The existence of supply is usually a condition of demand, and the degree of supply affects demand and changes demand.

The exertion of the dynamic role of enterprises can not only create a market in the blank, but also squeeze one piece, divide one piece and occupy one in the saturated market.

2. everything depends on the initiative.

Whether you have a market or no market depends on how well you are doing.

As long as the direction is right, it is not what you do, but how you do it.

Quality, function, cost and price are the foundation. Access to the market, sales mode suitable for product characteristics, and sales management methods together constitute your ability to open up the market and affect the market together, ultimately deciding whether or not your specific market has or not.

Take the market as an example, every product has its own specific consumer groups. If you want to make products meet with them and meet you, you must have specific time and occasion, attract them to pay attention, and then generate interest and purchase desire, and then turn desire into buying behavior: money.

This is only one aspect of marketing. In this respect alone, there is a market where there is no market.

The 3. "influence" is market itself.

The impact of products on the market is the ability of venture investors. Is it capable of forecasting and making decisions?

From the day it comes to its maturity and maturity, the market has always been the process of buying and selling. It is a process of interaction between supply and demand, and a process of mutual causation between production and consumption.

We should not ignore the existence and function of suppliers because they are buyers' markets today. We can not hear someone calling up: "the market decides everything!"

Give up your independent efforts and listen to the "city".

Many enterprises die young, most of them are unable to make up for the cost of sales revenue, so they complain about the market and then deny their decisions and choices.

In fact, the reason is not in the market, at least not entirely in the market.

What is it?

The specific problems can only be analyzed by the specific problems. It may be that the technology is not mature enough. It may be that the cost has not been refined to the point of view. It may be that the price is not positioned correctly.

In short, effort is not enough.

Xu Qiyun, editor in chief: