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Why Distributors At County Level Do Not Sell Small Profits?

2008/3/26 14:38:00 24

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Distributors Manage Small Profits But Not Many Sales.

Small profits do not sell well.

This is a lot of county dealers do not want to see, but it is not the right way to deal with, the benefits of large volume, is the best business mode of distributors, less profits, is in a bad business mode.

The bad business model directly brought about a sharp decline in profitability.

No money? What else do you play?!

See the essence through appearance.

Small profits do not sell well. This small profit is not a dealer's subjective profit on the dealer, but a response to competition. Of course, this is the simplest way to deal with it.

Instead of selling more, it is not the decline in the purchasing power of consumers, or the decrease in the number of consumers, but in the premise that the number of consumers and purchasing power are rising, the sales volume of individual dealers is declining. The reason is not complicated. This is because more and more manufacturers are making more and more products, and more and more dealers are doing their dealership. There are more and more downstream terminals. So many customers have downloaded the resources of customers and consumers. Generally speaking, the growth rate of buyers is still not up to the growth rate of sellers.

The market is always a person with thought, action, learning and observation. In the face of the problem of small profits and no sales, it is very useless to complain about everything. Calm down, observe the market rationally, analyze and learn from others carefully, learn from others' advanced points, and convert them into execution in time, so that we can quickly return to the benign business condition of huge profits.

To solve the problem of small profits and small sales is actually to solve two problems. One is why the consumers want to buy your products, and the two is why the downstream customers want to buy from you.

The core of solving the first problem is:

The selection and combination of products, the effective display and display of circulation channels and terminals, and the full operation of the promotion means by joint manufacturers.

In products and combinations, especially keeping regular new product introduction strategy, keep customers and consumers fresh.

At the same time, it constantly adjusts the profit level of the dealer's product mix.

In the overall product mix, we can consider a concept of 28 open. This 28 is that 80% of the imported products follow the pattern. What is good selling on the market is to do what is done. Distribution is a fast flow, and the market is quickly introduced, and the market is weak.

There is no need to spend energy on a product for a long time to cultivate the market, or to wait for its comeback. 20% of the products remain unique, and are products that can be produced in the short term. This combination of products not only keeps the business stable but also keeps the momentum of continuous development.

Being good at making use of the market resources of the manufacturers, and using them as far as possible in terminal display or channel promotion, as well as the promotion of various promotional activities, do not focus their eyes on how to manage the market cost of the manufacturers, and earn a small sum of money to throw away the profits. A dealer friend of mine said that this behavior is to eat pig food, and the interception of factory expenses is the most profitable way of making money. Instead, we should be good at making use of the cost of manufacturers to constantly build or strengthen their sales channels, so that they are the foundation of dealers.

The core of solving the second problem is:

Good downstream customer management is good for the downstream customers.

So as to close customer relationship and ensure business stability.

This famous sentiment and profit can be solved from two aspects. First of all, it is well-known that for most downstream customers, the vast majority of customers are willing to do business with reputable dealers. This means that they have more safety and security, which means that dealers are more experienced in the market, and the credibility of product recommendation is better than that of general dealers.

To be famous, dealers need to have their own brand awareness, which involves brand design and positioning, and the dissemination and application of brands.

Like the feeling of spring breeze, let customers feel comfortable with the dealer, comfortable and smooth. This is the owner and staff of the dealer who bring the customers together, both of which are indispensable. The dealer's boss can guarantee the service and attitude to the customers, but the staff of the dealer will not dare to say that, because most of the dealers' internal management is super simple, and the staff management of the dealer is even more messy. The staff of the dealer always feel that the work is low at the distributor, the working environment is poor, and the work environment is not good enough. Next, it is said that this sentiment is brought to the downstream customers through meticulous service and good attitude in the process of cooperation.

If your boss doesn't take good care of your employees, your employees will naturally not take good care of your customers. If you want to fundamentally improve your employees' service and attitude towards your customers, and be serious and conscientious about your work, you must try to turn them into a certain degree of boss.

Case study:

In the dealer circle of Northern Jiangsu, who knows, who knows, who knows, who sells wine brands, dozens of sales of liquor brands, plus those Dry Fruit non-staple food, and tens of millions of sales a year, and sales networks all over Northern Jiangsu, and even Henan and Shandong have a channel of Zhang boss, especially in the liquor distribution circles in Northern Jiangsu, Zhang boss only takes the liquor brand, which means that this product is sure to do some work. If Zhang boss and that brand said "Bye Bye" this brand is good enough to withdraw troops in Northern Jiangsu, Zhang San, script src=>