How To Strengthen The Ability Of The Generation And Distributor / Franchisee To Enhance Brand And Become Famous Brand

However, how to build a brand-name from the brand has always been puzzled by the business operators.

It is not easy to make a famous brand. According to the survey of 2007 international brands, the first element of a successful brand is consistency.

This consistency includes consumers, starting from the reception of brand information, to the shopping environment, and then to the overall service process, whether it is the same and consistent with the brand to be delivered to consumers.

Retail terminal stores play an important role in brand information communication.

Sports brand Adidas thinks that retail terminal store is one of the important media tools for brand.

So in 2004, we launched a "black revolution" in the domestic retail terminal shops, the concept of Sport Performance Center's store cabinet, and opened nearly 5000 retail terminal stores to promote the brand to sports brand.

Further in-depth analysis, after the launch of high-quality retail terminal stores, how to successfully enable target consumers to contact brands and identify brands is the embodiment of consumers' brand spirit.

To put it simply, it embodies the following:

Seeing the domestic brands, investing many gold in the structure and construction of hardware has become tangible assets.

Little by little, after half a year or a year, the shop's environment is dirty, shopping environment is bad, and no further maintenance costs are invested in shops.

This is much more damaging to the brand spirit shown than tangible assets.

With goods and windows, there is no effective communication system to inform consumers of the information they need to know.

This information includes commodity information, price information, promotional information and even brand information.

3, the commodity plan and commodity structure in the store.

In most brand marketing systems, distribution and agency account for a large part of the domestic marketing system; of course, it also includes the direct marketing system of the brand.

However, no matter what the structure of marketing is, we often find that in the order of various brands, the most common purchase mode is to observe what other provinces or franchisees have bought, and I will follow them.

Or what kind of goods I like to buy.

Instead, it ignores what kind of products the real target customers need, and what the style of the merchandise that the brand has to show, and eventually becomes a blind spot in the procurement.

Compared to the investment of international brands in retail terminals, the investment in hardware is not limited to hardware.

In the role of a leader who pushes the brand to success, both leaders and executors will cooperate with brands and provincial and franchisees.

At present, in addition to thinking about their own changes, how to strengthen and train the capacity of the provincial generation, distributors and franchisees in the retail terminal will be the most important cornerstone for the enterprises to march to the famous brand course.

It has provided HUGO, BOSS, FURLA, MEXX, ADIDAS TAIWAN, HABITAT (European home decoration brand) and fashion watches and so on.

The mainland brands that Mr. Li served: Ayilian, allAnd, Conway, Qipai and pig pig.