Limited Brand Effect, Mainland Garment Enterprises Listed In Hongkong Are Cold Shoulder

Influenced by factors such as the subprime mortgage crisis in the United States, Hongkong stock market has been in turmoil recently.

The industry believes that under such circumstances, the mainland garment enterprises in Hongkong may not advance smoothly as expected.

Overseas media said that the Chinese clothing retailer, E.land, which originally planned to offer shares this Friday, suddenly postponed its listing plan.

China's clothing and love has been listed on the hearing of the Hong Kong stock exchange. It has been waiting for the best time to list. It launched a preliminary recommendation on the 8 th of this month, and temporarily raised 350 million US dollars to strive for listing at the end of this month or the beginning of next month.

The sponsor is UBS, Citigroup and Goldman Sachs.

Recently, there was news that the proportion of shares planned to be sold by clothing and clothing was raised from 15% to 25%. Due to the time required for the changes and the reaction of the fund during its initial promotion, it was decided to postpone the listing plan.

At present, there are also apparel retail chain operators and manufacturers in Hongkong.

According to market sources, the company's promotion will take place early next week. The company intends to introduce basic investors to the stock exchange. It will be publicly listed in early next month and will be listed next month, raising 900 million to HK $1 billion 100 million.

The first financial daily telephoned Shenzhen Ya Tian Ni Jewelry Co., Ltd. yesterday. The other side only talked about ARTINI, which was invested by Hong Kong businessmen. In 2004, the company entered the mainland market for the first time. Its headquarters is in Shenzhen, and its retail network has spread throughout Hongkong, Shenzhen, Beijing, Tianjin, Shanghai and Guangzhou.

Wang Qian, a senior textile analyst, said in an interview with the newspaper yesterday that the mainland garment retail enterprises had no obvious advantages in listing in Hongkong. At present, there are few mainland textile and garment enterprises listed in Hongkong. The main reason is that the brand effects of these enterprises are mainly concentrated on the inside, and their independent brands to the international market are temporarily not competitive.

Therefore, clothing companies in the mainland often choose to go to A shares in the mainland, such as YOUNGOR and Shanshan. This is the way to expand their influence on the mainland market through listing A shares.

"Some shoe products have already been able to penetrate into the international market with their own brands. This is also one of the reasons why BELLE and other mainland shoe companies have successfully listed in Hongkong. Through the listing in Hongkong, enterprises will further expand the international market by using this international platform.

It is somewhat different from the shoe industry. At present, it is difficult for garment enterprises to expand the international brand retail market.

In addition, with the fluctuation of Hongkong stock market and the weakening of subscription power, the mainland garment retail enterprises will face some challenges when listing in Hongkong in this case.

Wang Qianjin said.

Wu Mingde, head of Shenzhen Xingyi Industrial Co., Ltd. has different views on this. He believes that the market is still improving and told reporters that the company is doing some preparatory work with the relevant agencies in the early stage of the listing. It is expected to be listed in Hongkong in 2010.

Xing Yi industrial cooperation with Italy brand KALTENDIN more than 10 years ago to expand the mainland's domestic market, the current annual sales volume in the mainland is more than 1 billion yuan.

After constantly absorbing the management experience and upgrading manufacturing technology, Xingyi industry launched its own brand in 2005, and hired a famous tailoring technician in Italy's clothing industry as the general design consultant.

Wu Mingde told reporters that its own brand Gentle is about to enter the Southeast Asian market and begin to open up overseas terminal sales market.