Fu Mian Meticulously Creates The Whole Industrial Chain Of Clothing
The Fumian management area takes the opportunity to further carry out the emancipation of the mind, and strive to solve the ideological obstacles that affect the long-term development of the garment industry. We should strive to achieve new breakthroughs in the growth of core industries, expand the large industrial chains, build industrial parks and implement the brand strategy, and accelerate the formation of a new pattern for the development of the apparel industry chain.
We should pay attention to the core industry's scale expansion and quality improvement.
The area is responsible for garment washing, computer embroidery, garment machinery, accessories distribution, cloth localization and other supporting facilities, so that the advantages of enterprises become more and more cluster advantages.
At present, the clothing manufacturing enterprises in this area have increased to more than 1000, supporting enterprises more than 180, and garment related eastern industrial pfer enterprises to more than 130, with an annual production value of more than 2 billion 500 million yuan, and more than 60 thousand employees. A large number of strong clothing leading enterprises have promoted the development and growth of the core industry of Fumian garment manufacturing and quality improvement.
Chung Shun Garments Co., Ltd. is a garment export enterprise and brand enterprise in this area. It is jointly invested by Guangzhou Zhong Xu Garments Co., Ltd. and local enterprises. The total investment is about 60000000 yuan, mainly including trousers, jeans and casual pants. The construction of three standard factories, including two sewing workshop, cutting workshop, steaming and scalding workshop, classified packing workshop and staff dormitory, has more than 600 sets of advanced garment equipment. After completion, more than 1000 people can be employed, 5 million garments are produced annually, and the annual output value is 300 million yuan.
Pay attention to the expansion and extension of big industry chain.
This area aims to build a giant industry with a complete industrial chain between the upper and lower reaches, and gradually form a complete and efficient industrial chain, and expand broader space for industrial development.
At present, the upstream industry of the district has launched the project of Fu Mian textile industrial city, which covers an area of more than 5000 mu. The production project of Yulin alliance Textile Co., Ltd., which has invested 200 million yuan and occupies 200 mu, has completed the land leveling, and will strive to put into operation in the year.
In the downstream industry, the Fumian International Garment Trade City, which covers an area of 350 mu, plans to invest 600 million yuan, and develops more than 3000 shops in the first phase, has already handled the pfer procedures of land listing, and is stepping up construction in the near future.
After the completion of these two projects, the upstream and downstream matching of the garment industry chain will open up wider space for industrial development, and the whole industrial chain pattern will be further formed.
Attach importance to facilities and industrial carrying capacity of industrial parks.
The area will vigorously promote the construction of the infrastructure construction conference and the standard workshop building in the industrial park with emphasis on the Fumian garment industrial area, and constantly improve the infrastructure facilities such as road network, water supply, power supply, sewage disposal, communication and so on, so as to improve the capacity of the project to absorb and carry out, and build a good platform for the enterprises to enter the park and enter the area, so as to promote the industrial agglomeration and upgrading.
At present, the planned 5 square kilometers of Fumian garment industrial zone is actively promoting the one or two phase of the eastern region, the one or two and three phases of infrastructure and enterprise construction in the western region.
In 2007, there were 61 enterprises in the Fumian garment industrial zone, and the total industrial output value was 942 million yuan, 100.4% of the annual tasks were completed. A total of 100 thousand square meters of standard workshop were built, and 100% of the annual tasks of the municipal Party committee and the municipal government were completed.
The three phase project of Fumian garment industrial zone covers an area of 5000 mu, with a total investment of 308 million yuan. It can accommodate 46 enterprises to settle down. After the completion of the project, more than 5000 people can be employed, and about 60000000 pairs of trousers, casual pants and jeans are produced annually. The annual output value can reach 1 billion 800 million yuan, the total annual profit is 250 million yuan, the annual tax is about 60000000 yuan, and the annual foreign exchange is 40 million dollars.
Pay attention to the implementation of brand strategy.
The district insists on combining its own brand with the introduction of OEM to enhance the visibility and influence of "world pants" regional brand, and expand the brand effect of Fu Mian clothing.
At the same time, we should encourage strong garment enterprises to change their business philosophy. Through resource integration, capital participation and domestic and foreign well-known clothing enterprises, we will implement strong cooperation to form a garment enterprise group, and strive to cultivate 2 to 3 famous brand clothing brands in Guangxi within the year.
In the fierce market competition, bin Hui Sheng garment factory has constantly explored the way of winning the brand in the fierce market competition, set up clothing chain operation in big cities such as Guangzhou, promoted brand image by unified brand and unified marketing propaganda, established channel advantages with terminal supermarkets, and attracted consumers with excellent service, and started the brand of Binghui and promoted the sustained and rapid development of the company.
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