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2007 Comparison Of Underwear Retail Market Between China And America

2008/4/29 17:22:00 19

2007 Comparison Of Underwear Retail Market Between China And America.

In April 12th, at the Shenzhen international brand underwear exhibition, the US Cotton Corp released an investigation report on the analysis and trend of the 2007 underwear market in China and the United States. Wang Yao, deputy director of the national business information center, also made an analysis of the underwear sales situation in 2007. We can see the different scenes of underwear terminal market in 2007 between China and the United States by changing the data.

In 2007, the number of Chinese cotton underwear exported to the United States once again broke through a record high and became the third largest supplier of cotton underwear in the United States.

Although the underwear market in China and the United States is affected by factors such as the level of economic development, population structure, consumer purchasing power and market preferences, there is not much comparison. However, from the following data, we can still see how many underwear sold in China and the US market in 2007.

How much is underwear consumption in people's clothing consumption?

What kind of underwear is loved by consumers?

Where are the main channels of underwear between China and the United States?

For underwear brand enterprises, these figures can vividly depict the changing underwear market of China and the United States in 2007.

I. overall situation

US market downturn is hard to stop

In 2007, the sales situation of the underwear market in the United States was not optimistic. Compared with the same period in 2006, the overall sales volume and sales volume declined.

In 2007, Americans spent more than 30 billion dollars on clothing products, of which women spent most of their clothing consumption, nearly 58% of total consumption, far higher than men and children.

1. The market of underwear is not inferior to that of foreign clothing.

From the product category, underwear sales volume in the overall sales of clothing accounted for a higher proportion.

Next to shirts, it reaches 29%, of which women's underwear sales are 4 percentage points higher than men's underwear.

2, underwear sales year-on-year decline

Although in the past 2007, the underwear market in the United States has been more satisfactory in the whole clothing consumption segment, and the sale of women's underwear is 6% more than that of men's underwear.

But compared with the same period in 2006, women's underwear seems to have more trouble than men's underwear sales, whether sales or sales are negative.

There are four categories of underwear products: Women's bra, women's short underwear, men's sweater and men's briefs.

In terms of sales, women's underwear and pantyhose account for the largest share, reaching 37%, while women's bra reaches 47%, and the average price of bra is much higher than that of women's short underwear.

In addition, from the US Cotton Corp market survey, one thing can not be overlooked: the average price of underwear products increased by 1.1% in 2007 compared with 2006.

China's domestic market is growing rapidly.

From the statistics of clothing consumption of China National Business Information Center in 2007, it can be clearly seen that China's clothing domestic demand market is growing, and the consumption market of the two or three tier cities is rising rapidly. Under the influence of various external forces and internal forces, China's garment industry has changed from "foreign trade pulling" to a new stage of "historical development of domestic trade promotion".

1. All kinds of costumes have increased in addition to trousers.

In 2007, the China National Business Information Center showed that the total consumption of clothing commodities reached 89 yuan, 500 million yuan, 23.25% higher than that of the same period last year.

In addition to the decline in sales of trousers, the whole line is red.

2, leather clothing market sales fastest growth.

Unlike the US apparel market, the fastest growth in Chinese market sales is leather clothing, an increase of 33.6% over the same period last year, followed by children's clothing, an increase of 15.41% over the same period last year.

But the growth rate of knitted underwear is not obvious, only 6.87%.

3. Sales of knitted underwear are among the best.

Although knitted underwear product growth rate is not obvious, but from the overall sales proportion, its market strength can not be underestimated. For the overall proportion of clothing, women's clothing occupies an absolute advantage, accounting for 28.25% of the total sales of clothing, while knitted apparel ranks second, accounting for 16.83% of the total sales of clothing.

4, the largest space for women's underwear development.

Women's underwear, including bra and underwear, has been booming rapidly in recent two years, and the momentum of development is relatively strong.

According to statistics, 200 million of the 600 million women in China belong to the right age population wearing brassiere, the annual consumption bra capacity is over 600 million sets, and the annual sales volume is about 18 billion yuan.

However, there is still a big gap between China's per capita consumption bra ability and international level, so there is still much room for development in the women's underwear market.

At the same time, from the observation data of China National Business Information Center in recent years, the fashionable underwear category of female underwear not only grows faster in underwear market, but also increases faster than that of thermal underwear and traditional underwear.

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