Fujian Clothing Brand "Mobile Phone Marketing" Trial Water Diversification Mode
The marketing mode of clothing enterprises in Fujian province of Fujian is increasingly diversified. It is no longer limited to "smashing ads" on TV. Some have launched clothing direct selling websites, some have launched the network direct selling sub brands, others have turned their attention to wireless network marketing -- "mobile marketing".
Clothing brand tries to dig 3G gold mine
This year, Fujian's men's wear brand launched a new sales model - "selling men's clothing in DELL mode". The brand has no factories and no physical stores, and it is expected to achieve more than one billion yuan sales this year through direct marketing and mail order only.
"We sell clothing through franchised stores or department stores, and channel costs often account for more than half of the total cost." A person in charge of "flag king" costumes is introduced, and if internet marketing is adopted, it not only saves the construction and operation funds of traditional channels, but also simplifies the expansion process, which can greatly reduce the marketing cost. Therefore, Fujian clothing industry has set up its own network direct selling team, either launched the clothing direct selling website, or has launched the network direct selling sub brand.
In addition to the above new marketing mode, this year, some brands of clothing in Fujian will also turn their attention to the "mobile marketing" in the 3G era, and sign up their own brand's wireless web site. Consumers can log in to wap.cn with their mobile browsers, enter the relevant brand names, and enter the mobile WAP website of the brand, ordering their own costumes.
"Wireless" competition is the first step.
Compared with the fierce competition of traditional Internet, the wireless Internet with mobile phone as the terminal still belongs to the "new force". As the number of mobile subscribers has climbed linearly and wireless Internet services have been enriched, the number of mobile Internet users has increased dramatically. Through the wireless network marketing market is still in its infancy, many enterprises have realized the uniqueness of "mobile marketing", and began to establish their own brand in the wireless network world.
"Like Sina, Sohu, NetEase and other portals, once the forerunner rises, it is very difficult for the latecomers to surpass." Mr. Lin, a clothing association of Fujian, said that many domestic clothing brands such as "flag king", Gloria, Goldlion, Baleno and so on have already registered wireless URLs, and are involved in wireless internet marketing. Many brands have built their own mobile WAP websites.
The marketing mode of provincial garment enterprises is increasingly diversified. It is no longer limited to "smashing ads" on TV. Some have launched clothing direct selling websites, some have launched the network direct selling sub brands, others have turned their attention to wireless network marketing -- "mobile phone marketing".
Clothing brand tries to dig 3G gold mine
This year, Fujian's men's wear brand launched a new sales model - "selling men's clothing in DELL mode". The brand has no factories and no physical stores, and it is expected to achieve more than one billion yuan sales this year through direct marketing and mail order only.
"We sell clothing through franchised stores or department stores, and channel costs often account for more than half of the total cost." A person in charge of "flag king" costumes is introduced, and if internet marketing is adopted, it not only saves the construction and operation funds of traditional channels, but also simplifies the expansion process, which can greatly reduce the marketing cost. Therefore, Fujian clothing industry has set up its own network direct selling team, either launched the clothing direct selling website, or has launched the network direct selling sub brand.
In addition to the above new marketing mode, this year, some brands of clothing in Fujian will also turn their attention to the "mobile marketing" in the 3G era, and sign up their own brand's wireless web site. Consumers can log in to wap.cn with their mobile browsers, enter the relevant brand names, and enter the mobile WAP website of the brand, ordering their own costumes.
"Wireless" competition is the first step.
Compared with the fierce competition of traditional Internet, the wireless Internet with mobile phone as the terminal still belongs to the "new force". As the number of mobile subscribers has climbed linearly and wireless Internet services have been enriched, the number of mobile Internet users has increased dramatically. Through the wireless network marketing market is still in its infancy, many enterprises have realized the uniqueness of "mobile marketing", and began to establish their own brand in the wireless network world.
"Like Sina, Sohu, NetEase and other portals, once the forerunner rises, it is very difficult for the latecomers to surpass." Mr. Lin, a clothing association of Fujian, said that many domestic clothing brands such as "flag king", Gloria, Goldlion, Baleno and so on have already registered wireless URLs, and are involved in wireless internet marketing. Many brands have built their own mobile WAP websites.
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