2007 Major Marketing News Events In The Apparel Industry Announced In Ten

The organizing committee invited the senior members of the clothing industry and the media to hold a review conference and recommended by experts and scholars. 30 most influential news marketing candidates in the clothing industry in 2007 were selected in the initial evaluation stage.

The 30 candidates have attracted wide attention since they were published in the Internet and newspapers. The Organizing Committee received a total of 1006892 votes in the online voting, 1047 votes in text messages, 60 votes in facsimile voting, and 60 votes in letters, of which 1008059 votes were valid, and 100806 people participated in the voting.

According to the number of votes received by the brand, the final statistics of "ten major marketing news events in China's apparel industry" in 2007 were notarized by the novice Notary Office of Beijing.

The Harvard Business School likened the marketing department to the indicator light of the company's ship. It should sail the guideline company when the opportunity comes, and guide the enterprises to enter the safe harbor when the devastating disaster arrives, and adjust the course continuously along the direction of the wind at any time in order to get the maximum speed.

The success of marketing means is directly related to the survival or death of clothing enterprises.

In recent years, the rapid development of China's garment industry has a very important relationship with the innovative marketing methods of enterprises.

The enterprise that won the "ten major marketing news events in China's apparel industry in 2007" has adopted a series of unique marketing methods, which has aroused great social repercussions and achieved good economic benefits, which will give other enterprises a lot of inspiration.

The selection is to analyze the excellent marketing cases and set an example in the clothing industry, so as to arouse more research and innovation of fashion brand's marketing methods.

In the selected marketing cases, there are leading fashion promotion plans, which have the opportunity to seize the opportunity to implement network marketing, and have mutual win-win development channels.

They highlight that China's clothing enterprises have broad vision, stable overall situation and keen market insight in brand building, and are also skilled in brand marketing. These are signs of industrial progress.

It is hoped that other enterprises can learn from these excellent cases and gradually increase the contribution rate of brand to the development of enterprises, and ultimately promote the upgrading of Chinese clothing industry.