Qian Jinbo, Chairman Of Red Dragonfly Leather Shoes: Attack With Culture

But Qian Jinbo, chairman of the red dragonfly, does not feel the smell of copper. It is more of the smell of the book, and it infects everyone around us. It seems that the communication with him is the sublimation of the author's thoughts.

I like singing drum words very much.

But my mother disagreed with the idea of how a big man could sing and knock, but should learn a normal rule.

Therefore.

The money chose to be a carpenter.

Later, I heard that there was a lot of money in business. A business trip cost five thousand yuan, and the money was only two thousand or three thousand yuan a year.

So money joined the ranks of leather shoe salesmen.

In the 8 years from 24 to 32, Qian Jin Bo promoted Wenzhou leather shoes across the country.

In 1995, Qian Jin Bo returned to his hometown (Yongjia), and set up a red dragonfly with 5 million yuan accumulated before he fought for 8 years in the Shang Hai sea.

When Qian Jinbo founded the red dragonfly, as the forefront of reform and opening up, Wenzhou has more than 4300 shoe companies, including Kangnai, Jill, AOKANG and other leading companies, while the number of shoe companies in the country is more. Such as sun tat, rich birds and so on, they are already well known. It can be said that the competition in the footwear industry in Wenzhou and even the whole country is fierce.

Therefore, when Jin Bo took the brand name, he paid attention to the connotation of the brand.

World-class brand names are not only rich in technical content, but also in pursuit of a strong cultural background. Therefore, culture will always be the soul and power of enterprise development.

That month, red dragonfly set up the first shoe culture research center in the country, director of Qian Ren Ren center, and hired Ye Dabing, a famous folklore scientist, as executive deputy director, to jointly comb and polish the extensive and profound Chinese shoes culture.

In the same year, red dragonfly also made use of the research results of shoes culture, and held 6 Red Dragonfly Chinese shoe culture exhibitions in Hangzhou, Shanghai, Chengdu, Wenzhou and Hongkong, which caused a sensation.

The exhibition hall collected more than 300 representative shoes from the pre Qin Dynasty to the Republic of China and the different nationalities in different periods. The deep Huaiyuan was colorful.

The shoes on the walls are vivid and vivid with folk customs, shoes and novels, shoes and folk art, shoes and literature. They reflect the reality of the shoe culture. It shows the glorious history of the shoe culture and embodies the diligence of the Chinese nation. It is a beautiful scenery of the Chinese shoes capital.

If you walk into every monopoly shop of the red dragonfly, first you will see flowers, birds, fish, worms, rockery, water and antiques and paintings. When you enjoy the scenery, you will find all kinds of leather shoes in various shapes.

Every year in March 8th, red dragonflies will hold a symposium on good health, invite the wives of export workers to headquarters, and deeply care about their difficulties in life, so as to make them free from worries. Every year during the mid autumn marketing meeting, red dragonflies will arrange special activities for singleton female workers and male export workers at headquarters to promote their personal problems and make happy couples.

This is known as the warm project of red dragonflies.

The newly recruited marketing personnel must be trained at headquarters for 1~2 months, which is divided into classroom teaching and post practice, covering labor discipline, professional ethics, enterprise development and marketing knowledge, etc. the old salesmen change jobs, including changing areas, between districts, between departments and departments, so that marketers can get comprehensive training in different positions.

Red dragonfly has used 28 ratios to form a marketing team, that is, 20% of employees have pro script src=>