Why Is Chen Zhen And Suxi Town Awarded The "Hometown Of Chinese Shirts" And "Zhejiang Shirt Industry Professional Zone"?
Sales accounted for about 1/3 of the total industrial output value of the city; the number of enterprises accounted for 1/10 of the total number of shirts in the country; on average, there were 1 shirts made in Yiwu for every 3.6 Chinese people; and Chen Zhenhe, Suxi Town, was awarded the title of "hometown of Chinese shirts" and "Zhejiang shirt industry professional zone" respectively.
In the mid and late 90s of last century, the shirt industry created a brilliant page in the history of industrial development in our city. However, it is such a pillar industry that has been well known in the whole country and has been developing best and fastest in recent years. What is the development status of the shirt industry in our city? What are the factors restricting its development? What should we do next? With these questions, the reporter recently visited the two towns of Dachen and Suxi, which are the most concentrated municipal departments and shirts enterprises, and interviewed some town cadres and business owners.
The story behind the decline of the shirt industry
"The shirt business is not good, the profit is getting thinner and thinner." This is in the interview, heard the big Chen, Suxi area of the shirt owners have said the most. Chen Zhiqiang, chairman of the Zhejiang Lida Garment Co., Ltd., who founded the shirt factory in 1984, is the first group of gold diggers in our city's shirt industry. From the course of his pioneering work and the development track of the "old shirt enterprise" which has been founded for more than 20 years, we may be able to see the pains, hesitation and awakening experienced by the development of shirt enterprises in our city.
Chen Zhiqiang said that in the early 80s of last century, he originally managed a collective clothing factory in Dachen village. After accumulating a certain amount of experience, he invested 10000 yuan in 1984, bought more than 10 sewing machines, hired twenty or thirty employees, and set up his own individual garment processing plant. The business has been doing well since the business started. In the first year, it made a net profit of more than 20 thousand yuan. Chen Zhiqiang, who had tasted the sweetness, used the proceeds to expand production again. In the next few years, the scale of the production of the company increased year by year. By the beginning of 90s, the development of shirts had entered a "golden period". Chen Zhiqiang said that in those years, their shirts sales increased by 30% to 40% per year. As the sales situation continues to look good, Dachen's shirts manufacturers are springing up more and more, and the scope has extended to Suxi, twenty three miles, thick city and other places. At the most, the number of shirts enterprises in the city has exceeded 1000.
By the late 90s, in the great sound, the shirt industry in our city was also changing quietly. Speaking of the situation at that time, Chen Zhiqiang still felt the chill in his heart: "for our company, the turning point is in October 2000. In the general year, the peak season of sales that should have occurred at this time has not yet arrived." That sudden change is a dangerous signal for shirts enterprises. Like Lida Company, basically, from then on, Dachen's shirt enterprises began to show signs of decline, not only to the impact of product sales, but also began to appear a substantial reduction in profits.
Lida Company believes that the rise and fall of Dachen shirts depends on the development of the whole industry. On the one hand, with the increasing number of shirts manufacturers in China, the production of shirts has increased rapidly. On the other hand, the demand for shirts has been decreasing, resulting in the gradual saturation of domestic shirts market, coupled with the constraints of land resources, rising raw material prices and rising labor costs, resulting in the shrinking of the domestic shirt Market.
In the face of changes in the domestic market situation, Lida Company promptly adjusted the market structure and took a broader view of the international market. In 2003 and 2005, it passed the certification of social responsibility of WAL-MART and Carrefour's two international supermarket chains, which opened the door for products to enter the international market. Chen Zhiqiang said, through going abroad, to international famous brand OEM production, to a certain extent, circumvent the market risk of shirt production.
However, the good times are not long. Over the past two years, thanks to the appreciation of the renminbi, the state's tax rebate rate for garment exports and the rapid development of the textile industry in Southeast Asian countries, the once promising foreign market has also been greatly affected. Chen Zhiqiang said, especially the successive reduction of the ratio of the RMB to the US dollar made him dared not take orders from abroad. Although the shirt industry in our city is now in a predicament, Chen Zhiqiang believes that as long as our enterprises establish confidence and work hard in upgrading product grades and focusing on brand building, it will survive the difficult period of the past two years, and the shirt industry will still usher in a bright sunny day.
Every year, forty or fifty shirts enterprises shut down and shut down.
Dachen is the birthplace of the shirt industry in our city. When we were interviewed in the town, Cao Sheng Sheng, director of the industrial and Commercial Services Office of the town, introduced the beginning of the shirt business of Dachen in the early 80s of last century. By the middle and late 90s, the total number of shirts enterprises reached nearly 600, forming about 500000 production scale of Nissan shirts. In recent years, the number of enterprises has declined. At present, there are only more than 430 shirts enterprises in the whole town.
"3 years ago, there were more than 40 shirts producing enterprises in a village only eight Li Qiao. Now, the small and large shirts enterprises in the village are only 25." Speaking of the development of the shirt industry in recent years, Cao Zengsheng seems to be regretful. He said, "in recent years, Everbright Chen Town, every year there are thirty or forty shirts enterprises can not be recruited? Script src=>
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