How Should Clothing Brand Enterprises Deal With The Crisis?

When unexpected events come

In Zhouyi Ji Ji, he said, "a gentleman should prevent himself from thinking."

Since ancient times, Chinese people have grown up step by step in the teaching of peace of mind.

But some unexpected incidents are not dominated by people's will. When they suddenly break into our normal life, they often bring unprepared attacks or even disasters.

At the beginning of this year, an unprecedented snow and ice attacked the land of China, the frozen textile and garment industry chain, and tested the survival wisdom of enterprises in all directions.

At such a critical juncture, some enterprises take the policy of self rescue through closed doors. They believe that enterprises themselves are victims and deserve social assistance. However, some enterprises have taken the initiative to stand up and actively contribute to their own efforts.

To show the company's bosom and show the future of the industry.

A wave is not yet smooth.

"Pornographic door" incident has made some "wrongly elected" spokesmen enterprises unprepared and complain incessantly.

A spokesman for the big price has been invited, and the ads have been spread everywhere.

How should these enterprises adjust public relations and advertising strategies to clean up the current complicated situation?

Just now, a bombing advertisement of Heng Yuan Xiang gave people the psychology of advertising resistance.

This "dubious" advertisement has caused many topics.

Many people are surprised: "the original advertising can be processed!" in the face of all the comments from all sides, Heng Yuan Xiang how to deal with it?

What can this approach bring to enterprises?

Misfortune depends on happiness.

Behind a seemingly catastrophic event, there must also be a positive side.

How to carry out the Jedi counter attack, turn the disadvantage into advantage, change passivity into initiative, lies entirely in the idea of the authorities.

This requires wisdom.

React promptly and act promptly.

Who is fighting against ice and snow?

Whether natural disasters or man-made disasters, disaster comes, clothing industry and enterprises should not only react promptly, act quickly, but also think highly of themselves and do well.

In 2008, for China, it was destined to be an extraordinary year.

When the people and all walks of life in this country and this country are waiting for the Olympic year with great joy, the sudden ice and snow disaster has caught people off guard.

The basic necessities of life, such as clothing, food and shelter, are all threatened.

As a result, the fight against ice and snow has become China's strongest voice in an instant.

Just like the "flood resistance" of 1998 and the fight against SARS in 2003.

Every disaster comes suddenly. Every fight is a great test. It tests the country, tests the human nature, tests the industry and tests the enterprise. In the flood, the PLA became the most lovable person. In SARS, doctors and nurses regained the image of "white angel".

Whose action is this snow disaster?

What industries and business actions will attract people's attention?

Because it is ice and snow, because it is cold, some people think of our clothing industry.

After all, before fashion is pursued, the primary meaning of clothing is shelter from the cold.

And I think that because of the warm winter in the previous two years, a lot of clothing companies overstocking.

All this seems to let garment enterprises and garment industry have the conditions to make a good effort to fight against the ice and snow.

So what is the truth?

What are the reactions and actions of the garment industry and enterprises?

Who is in action?

It seems that overnight, various media reports about snowstorms are frequently broadcast, and various forms of disaster resistance have also been launched rapidly.

Some commentators pointed out that the occurrence of disasters has greatly improved China's reaction speed and crisis handling ability, and the consciousness and action have been greatly improved up to the leaders of the country and the ordinary people.

And the response of enterprises to such a disaster raid is faster and faster.

Many enterprises realize that disasters will not only have a blow but also a chance.

Especially for non disaster affected enterprises, it is indeed a good opportunity to show CSR.

But when the media frequently appeared in other industries and enterprises to donate activities to fight against ice and snow, they did not see much of the shadow of the clothing industry and enterprises.

Is our clothing company too low-key or is it true?

Through enquiries and interviews, we have generally understood some anti ice and snow operations in the clothing industry.

Since January 30th, the Qingdao warmer company has jointly launched the "ice and snow merciless love affair" - 2008 warmer and warmer action in the five cities of Shandong pport station and Hunan, Guizhou, Jiangxi, Henan and Sichuan. The warm underwear with a value of nearly one million yuan has been sent to the workers and difficult elderly people who fight against the snow and snow.

JEANSWEST International (Hongkong) Limited donated 300 thousand yuan to the "hope project emergency relief campaign" held by the China Youth Development Foundation. The JEANSWEST Sichuan branch also donated 1000 winter clothes to the people in the disaster area, worth 250 thousand yuan.

Shanghai Luo Lai Jewelry Co., Ltd., Jiangsu dream Lan group and other 12 home textile enterprises each donated 200 quilts to the disaster area; Zhejiang San Hong International feather Co., Ltd., emergency production, donated 5000 duvet to the Hunan disaster area, worth about 2000000 yuan.

Beijing Guanzi clothing and Clothing Co., Ltd. donated more than 700 winter clothes, worth 100 thousand yuan.

A clothing company donated 1000 new down garments, worth 300 thousand yuan, without leaving a name.

In accordance with the unified arrangement of Jiangxi economic and Trade Commission, Jiangxi textile and apparel Office of the general office of the general office of Jiangsu Province organized 7 textile and garment enterprises to put down their original orders and put them into the production of gloves and shoulder pads at the fastest speed.