Five Guidelines For Distributor Distribution

Open your eyes and see yourself first.

First, let's share a real case first.

In May 2002, the sixteenth Guangdong fair was bustling with excitement. Mr. Wang from Liaoning first attended such a grand gathering.

Being his own boss is Mr. Wang's dream for half a lifetime.

Hearing people say, cosmetics good money, small profits, low risk, so he came to the "fair" with one hundred thousand dollars.

At every booth, exhibitors try their best to recommend products to him, and every family says their products are the best.

In the end, he found it difficult to know which product to choose, but he thought everyone was good.

In fact, this phenomenon can be seen in every trade fair.

If the operator wants to successfully represent a good product, he may first check himself and make an objective assessment.

1, is there enough capital and manpower?

2, do you get support from your family or friends?

3, is it wholeheartedly committed to running the business itself?

4. Do you have good interpersonal communication skills?

5, is it independent?

6, do you have a thorough understanding of distribution products and franchise?

7. Are you willing to accept the operation system, rules and regulations of manufacturers?

8, is there any idea of sharing interests with manufacturers (companies)?

9, do we regard joining as a career or as investment or speculation?

10, is there any ambition and unwilling to give up without success?

11, have you seen the development prospects and value of this industry?

12, is there any plan and preparation for failure?

13, is the market showing saturation or the possibility of future expansion?

Blind investigation, reduce blindness

In order to make a detailed and thorough investigation, such as the history of the cosmetics company, the current situation and future prospects, the market situation, positioning, technical content, specification, management, training, procurement and distribution of the products should be carefully understood and evaluated objectively.

It is best to select one or two franchises in their system, and to have a clear understanding of their operation, market competition and consumer response.

As the saying goes, "women are afraid of marrying the wrong man, and men are afraid of entering the wrong line", and choosing the best and most suitable chain franchise system is what you need to know in detail.

Not to be confused by the "scenery" in front of us.

1, many products are not necessarily good.

Many companies are always trying to flaunt their products. At this year's fair, some enterprises have two booths. Some of the products they display are products that have been eliminated in the market, and some are just ready to develop.

This phenomenon of throwing fish hooks to catch big fish is especially common in the cosmetics industry.

At present, the cosmetics industry can really make efforts to make a brand of a handful of enterprises. Many small and medium enterprises have amazing speed of changing their products. Often, products can not be sold in the market for 35 months, so they have to re register the new trademarks.

2, high turnover does not guarantee quality and interests.

Quality and interest can not be replaced by turnover.

High turnover may be caused by some changes in the market, or by dumping at low prices.

Nowadays, many cosmetics in China are seeking to increase the turnover continuously, and constantly push the low quality products to the market, relying on cheap to grab the market, and even consumers complain about this. The products are more frequent in the market.

3, having many stores is not necessarily a gigantic empire.

Having many stores is a capital and flaunt topic that many companies have always been proud of.

It is not necessary to be convinced by this illusion. It is necessary to match the success rate of the company's opening shop and the business performance of a single store to decide whether it is successful or not.

Of course, the company's continuous R & D and innovation capabilities can not be ignored.

4, advertising has not sold on behalf of products.

At this fair, a number of companies are holding magazines, telling every patronage of the attendees, "we advertise".

Other enterprises have bought piles of newspapers with their advertisements, accompanied by product leaflets, and even some companies have advertised them as saying: "we have the strength, the advertising is done, and the products are selling well."

Advertising plays an important role in the sale of products, but it exaggerates its role too much.

5. Owning an operation manual is not always a success.

Hunan XXX Cosmetics Co., Ltd. even set up a new way to put the operation manual, training manual, management manual and so on in the exhibition hall's important position, and the tape was closely stained, so that people seemed to have the secret of success.

At last, no one had the chance to open up and watch carefully, but many operators signed the name on the contract.

To tell the truth, I really sweat for them.

If there's really no secret in that clip, do you dare to sign?

Experiencing products as consumers' identity

Turn yourself into a real consumer, according to what Peter Dulac, a management guru, said, "customers buy not goods, but a need" to conduct a comprehensive screening.

1, is the product value too expensive, higher than similar products?

2, does the product quality pass?

3, is the product function convincing, is it shorter than similar products?

4.