How Did I Get The General Agency Of The Top 500 Enterprises?

For many people, small companies and small investment projects have congenital deficiencies. But Du Huamei tells us with vivid examples that they can grow bigger and weaker from childhood, so long as you find the right way.

In September 2001, Du Huamei, who bought out his working age, and 5 laid-off workers, together with a fund raising shareholder, established the Nanjing Jingu agricultural means of production limited company.

Through three years of hard work, Du Huamei has already started the chain corporation, and has continuously introduced talents, increased people and shares, registered capital increased from 500 thousand to 5 million, and the name of the enterprise has changed from Nanjing Jingu agricultural means of production limited to Jiangsu Jingu agricultural means of production. The number of employees has increased from 5 to 17, and fixed assets of 1 million 980 thousand yuan.

In 2004, Jingu company has played an important role in the agricultural market in Jiangsu, and it is also thriving in the operation of ammonium chloride.

A company that rises rapidly in a short time has a rather impressive operation art behind it.

Du Huamei's skillfully borrowing the top 500 is the classic.

Start with familiar industries

In September 2001, Du Huamei left the position of deputy general manager of Jiangsu Su Nong agricultural capital chain limited liability company. He took the restructuring of state-owned enterprises and bought 96 thousand of the working age and joined 5 laid-off workers to start their own businesses.

Faced with the problem of re choosing entrepreneurship, Du Huamei felt that it should be the least risk from a familiar industry.

In addition to using deposits, Du Huamei mortgaged his house to bank loans.

Finally, Du Huamei and other 5 laid-off workers raised 500 thousand yuan to form a joint stock company.

Duhua accounted for 60% of the shares.

Although choosing a familiar industry, the actual operation will not be smooth sailing.

From the experience of Du Huamei, she knew from the beginning that the difficulty of operation is that the agricultural capital industry is very expensive, so the small capital operation is very difficult.

500 thousand yuan, which is a small figure for the agricultural industry, and because of its early start, the company is small and has no reputation. It is easy to run problems if it is not properly operated.

Difficulties are real, but Du Huamei analysis holds that opportunities exist at the same time: companies do not have fame, they are famous brands of agents, and funds are not enough to target single species, do well, enlarge, make quantity and make special features.

Only in this way can we make the market and become famous.

Jiangsu is a big agricultural province, and it is also a place where agricultural production enterprises gather.

Du Huamei positioned the company as a producer of agricultural products for prenatal and postnatal services, that is, to supply raw materials for manufacturers, and to sell finished products on the other hand.

In order to win the business of these enterprises, Du Huamei began a difficult, meticulous and decisive thing for future development.

She divides Jiangsu province into 5 parts according to the geographical area, so that 5 of the company can run separately. On the one hand, it talks about cooperation with the production enterprises, and on the one hand carries out a detailed market investigation.

Jiangsu's 197 agricultural production enterprises, they finally ran 192, and finally collate a detailed customer file and market report.

In this report, the production capacity, production volume, capital, sales situation, sales area, raw material purchase demand, variety, time, railway pportation to what station, waterway pportation and wharf, including where the products are sold well, are clearly investigated, and even the basic conditions of the legal person, whether there are children in school in Nanjing, and whether family members work in Nanjing are listed.

Du Huamei believes that personal understanding is an important step in building relationships. This way, we can not only find topics in conversation, but also look closely at the relationship between children and family members.

Du Huamei put the investigation report and the customer files in the computer. At the same time, after analysis, she knew the market demand of the production enterprises in Jiangsu Province, and most importantly, she found her own direction of operation from the analysis.

Du Huamei saw that the most important raw material for every enterprise in Jiangsu province is ammonium chloride. Because of the large demand, the raw material purchase of enterprises is generally difficult.

Through market analysis, Du Huamei felt that the opportunity had come.

Take the "500 strong" general agent.

With the direction of operation and the confirmation of the products, Du Huamei began to link with ammonium chloride producers.

In the end, she set her sights on the Dahua Group in Dalian.

Dahua Group is a listed company, one of the top 500 Chinese industrial enterprises and one of the top 100 chemical enterprises.

Not only that, but because Du Huamei wants to get the raw materials that are in good supply, the large state-owned enterprises in Jiangsu are also in the same line with Dahua.

To this end, Du Huamei four times and again between Nanjing and Dalian, a hard negotiation.

And the most component of it is the marketing plan that she holds in the hands of a market survey that can make both parties "win-win".

She gave the plan to Dahua, which was mainly responsible for everyone.

The report on the analysis of the ammonium chloride Market in Jiangsu province is very thorough.

Dahua believes that the report is clear about the situation and demand of enterprises in Jiangsu Province, which is the basis for products to be sold well in the market.

After contact with Du Huamei, Dahua also recognized Du Huamei's business skills and pioneering spirit.

Recalling the past, Du Huamei said, "if there were no market information, I could not speak of it at all.

My business philosophy is not only to pursue sales, but to gain market share.