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How To Successfully Join Chain Stores

2008/7/22 16:05:00 49

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For those who want to solve their life needs and career development by doing small business, borrowing others' power to make themselves get the initial success is undoubtedly the best way.

In recent years, franchising has attracted more and more attention from entrepreneurs.

According to a survey, 80% of the independent retailers in Japan's retail industry have closed down in the first year, only 8% of them can hold up to fifth years, while retail chains have only 20% of their business in the first year, and 77% of the chain stores can survive to fifth years.

By contrast, we can see that the current popular in the industry, "joining must be more cost-effective than their own business" is not unreasonable.

But these data do not mean that 100% of them will be successful after joining. The key to success is that franchisees should plan their own businesses.

Careful choice

At present, chain operation has become an important means for many enterprises to achieve rapid development.

When franchisees face many brands of chain operations, it is very important to distinguish the pros and cons.

The DIMA shower room, which has already done business in Suzhou, told the writer that he was worried when he started choosing to do shower business. "Shower room was still a new market, and there was no mature brand."

After a lot of investigation, Ding chose DIMA shower room.

For the reason why he chose this brand, he said, "after I understand some shower room brands, I get publicity materials from several companies that are more interested. I soon received a detailed product album from DIMA, including a letter written by the CEO of DIMA company.

The letter details the development process of the brand and demonstrates the unique development concept of the company.

This is not available in other chain enterprises, so the first feeling DIMA gave me was careful and considerate.

Later, I was invited to an industrial exhibition in Shanghai.

At that exhibition, I saw the staff of the company and intuitively saw many new products of the company.

This gives me more confidence in joining DIMA. "

Ding an example shows that when the chain brand is similar, the franchisee not only optimistic about the quality, style and other advantages of the company's products, but also valued the company's support for franchisees.

According to the survey, there is a very important criterion when choosing, that is whether the brand store will send staff to the franchisee for training service in the initial stage of joining.

Today, Ding Mou has been working with DIMA for more than two years. Because the company has certain restrictions on the number of franchisees in a region, Ding's franchisee business is very good.

When it comes to the success of this cooperation, his experience is:

1. first of all, find the difference between brands in the same industry and whether they are competitive in the market.

2. now is the era of "service is king". Is there any unique place for enterprises to serve?

3., pay attention to the professionalism and sincerity of the staff, which will affect the atmosphere of cooperation.

4. don't be cheap. Try to choose products with high cost performance in similar products.

Because franchisees have a process of brand accumulation and enlargement.

In addition to the above considerations, choosing a good brand and good chain business is the first step in successful chain operation from a large perspective.

Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers.

The following is the author's experience after reviewing a large number of successful franchisees.

1. confirm the business license and business scope of the company.

Is the company formal and legal and has sound financial structure?

2. whether the company's products have market prospects, whether the company's product development and innovation ability is strong enough.

3. the credibility of a company's boss.

4. does the company have a professional and complete organization? What is the quality of the employees you are contacting with?

5. whether employees and franchisees are constantly changing.

If so, it is likely that the company has no stable business objectives and sustained performance.

6. whether the company has a complete franchise contract, whether there is a reasonable explanation for the return and termination clauses in the contract.

7., let's take a look at the franchisee's operation.

Is the relationship between headquarters and franchisees good enough to manage effectively?

8. is the company's national publicity plan credible and operable? What is the company's future planning?

9. companies operate cautiously

After choosing the right affiliate brand, it does not mean that the franchisee can enjoy their lives. Franchisees need to take the initiative to run a franchised store. There are no two ways to do business with general stores when they are in specific operation.

In terms of how to run chain stores, the author focuses on the following three points.

Location must be accurate.

Many franchisees complained to the author that they had chosen a good brand to join, but did not receive the desired return.

The author finds that most of the problems are due to improper choice of store locations.

Different products and brands require different store addresses.

It is important to find a brand for the brand, and it is also essential to find an address for the brand.

Let's look at an example first.

Liaoning Benxi Wahaha children's wear chain