Nicholas's New Marketing Secret Of Nike Company

At this summit, Nike will share with us a series of cases.

For example, how do they start from the cognition of today's consumers, such as the behavior and attitude of different consumer groups, how to develop a targeted series of products successfully, such as Nike ID, cool running with Tencent, Nike sports community co operating with Tencent, and so on.

Next, we invite Nicholas, director of digital marketing of Nike, to give us a speech on "brand online marketing war in the Internet Era".

Yes, please!

Second, I'm sorry. I want to speak English today.

What I am talking about today is how to adapt to the trend and make use of the Internet in this era.

This is an exciting topic.

This topic is actually talking about how to use digital platform to build our platform, so that consumers are more excited about digital channels.

I came to China 10 years ago, when there were no products like QQ in the US.

The world today is different.

I am a Nike person.

We will put a lot of videos to cheer everyone up.

This is the first one.

Seeing so many excellent athletes, he has brought us inspiration and innovation.

Nike has also brought inspiration and innovation to world athletes.

As you can see, if you have a body, you are an athlete.

If you can run and leave your chair, even if you are in a wheelchair, you are an athlete.

Anyone can be an athlete.

On this theme, one of the things that excites us most is inspiration.

Irrespective of whether it is marketing under the front line or offline marketing, we all hope to bring about innovation.

Nike's products are excellent. We also do some online marketing, hoping to bring inspiration and innovation to everyone.

Next, you will see that this is the era we are in.

If I were an advertiser 30 years ago, I could do TV commercials, do some print ads, and do some straight tours.

And this video shows you what cool things the traditional media did at that time.

The picture on the left is in 1994, when the Olympic Games were held in Losangeles. This is a very symbolic place.

This is a very good advertisement.

In fact, it summed up all the essentials of Nike.

No matter where you go, you can see that there is no finish line.

In 2002, we had another Idol style advertisement.

You must look carefully, because this is also a typical Nike style.

I have brought some gift bags. If you answer my questions correctly, I will give you a gift.

I have a very difficult question next. What three new media forms have Nike inserted into the video tapes?

Who can answer?

I have a nice Nike T-shirt here.

There must be someone who has found the answer.

Anyone?

The first is an activity in Beijing last year, which is a shoe activity.

As a digital media, every time I do activities, I want to see my customers online, this is my product.

I am a sports company. I want everyone to go out and have to think of a way.

It's not just playing games, but of course it's part of it.

I want them to do some outdoor activities.

This is an activity we did last year, an activity done in Beijing.

Send it to your cell phone with Bluetooth, then run to another store, and see which is fast after you arrive.

You can check the fastest time.

24 pairs of shoes can be delivered to each store.

I think this is a good idea.

It is a very important thing to link this line and line together. This is what we need to do.

Not only is it done online, but also the online people are dragged to the line, pulling people online to buy our products.

This is a British activity, Nike ID..

That is, what color you want to make on your shoes, choose a shoe in our series, choose what kind of bottom, and what kind of edges you can finish in six weeks.

So everyone's shoes are different.

You can send your shoes to see how the picture is applied to your shoes, so that the mobile phone has a very good wallpaper.

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