Retail Stores Should Talk About Marketing Skills.

Setting up retail stores is the most common and first consideration of people who want to go to business.

Nowadays, it is not easy to open a shop and make money. From the family type "wife and wife shop" to the large modern commercial building, they are faced with increasingly fierce competition management environment. Seemingly simple pactions, they also need to pay great attention to marketing skills.

Some people say that today's era is a perceptual era, and also a "sensational era".

Young people like simple judgements such as "like" and "hate" by intuition. Therefore, good public relations marketing skills are very important to the retail industry. It not only brings the feeling of purchase, but also produces lasting affinity.

Some of the skills of retail public relations are not so complex as those of Oddo. You can see Kung Fu in small business, and hang on to it. If you make good use of it, it will definitely bring you unexpected marketing results.

1. make up your face.

The appearance of a shop is like a person's face, that is, a shop is a face.

This is the basis for customers to determine the image of a store in an instant.

The storefront includes shop name, shop badge, signboard, exterior decoration, display window, plus color and lighting of storefront. A good first impression is the key for customers to stop.

Therefore, merchants should have floors, ceilings, containers and windows without dust, and glass should be clean.

At least one or two times a day, stand outside the shop and look at it from a customer's perspective. Can you give a good impression on the appearance of your store?

2. shop door opening is convenient.

Shops that flourish and flourish can flourish.

3. when customers enter the store, the clerk is best not to "follow the steps".

4. pay attention to the image of the shop assistant.

Fingers and clothing should be clean.

5., products should be accessible to customers and easy to reach.

That is, "the eye is easy to see, the hand is easy to carry".

The goods on the open shelf make customers feel easy to choose.

6. all goods are marked with price and no price.

Appropriate prices must be established on the basis of efforts to collect information about customers' price expectations and competitive stores' prices.

7. the relationship between retail stores and customers is, in the final analysis, interpersonal relationship.

Say hello to customers without saying anything.

You know, shopping places are also a space for communication.

8. knowledge of goods is directly proportional to sales volume. Consumers are not experts and need your guidance.

Let the consumer realize that you are helping him.

9. it is easy to receive a customer's mind. No one can buy or express disappointment or displeasure.

10. collect the money and change the money, clear the face and find the clean ticket for the guest.

11. thanks to the old customers. The old customers are the best customers.

For stores, it means continuous improvement.

According to the research of American scholar Lei Qihan and Se se, every 5% increase in customer loyalty leads to a 25% increase in corporate profits.

12. use more idioms.

Language standardization and kindness can increase the charm of shopping malls (shops), create affinity and bring good word of mouth.

13. put the proposal in the cash register, please ask the customer to write the goods that need to be bought.

14. regard festivals as a good opportunity for public relations.

For example, the double ninth festival gives preferential treatment to the elderly as a blessing, and teachers' Day offers teachers preferential treatment.

15. never forget customers, never be forgotten by customers.

To treat customers as permanent God, we should use some specific actions or activities to influence customers, so that customers can know that you really regard them as God.

Once God realizes you are trustworthy and reliable, he will become your eternal customer.