A Magic Weapon For Developing Distributors
As the saying goes, practice makes perfect, and the jar is mixed up for a long time. Naturally, some experiences of developing distributors are realized.
The following eight methods are commonly used by me.
Now, I would like to introduce some help to those who need it.
Seduction law - the characteristics of such dealers are fond of petty gain.
The product is all right, the price is fine, we will wait for the contract.
But he just spoke hesitantly, and Guan Jian didn't say anything about him.
As the saying goes, "hold your hands short and eat your lips".
At this time, you can give some favors, or use a beauty trick or send a little gift or a big meal. Generally, it will work together.
Stick to the law - get around the customers, and let competitors have no chance to approach dealers.
Usually, when a businessman inviting a season, a dealer should receive several workers at the same time. Because of the problem of trade secrets, the methods adopted in general negotiations are mostly stagger.
In 2001, when I was investing in Changsha, Hunan, I was entangling with distributors for half a month.
In the daytime, they help dealers sell in stores and play mahjong in the evening.
Finally, the dealer can not afford time to negotiate with other brands so as to sign the contract.
This Law applies to dealers who are not disgusted with you for the time being, so that dealers can lose their opportunities.
Guan Jian was a great inspiration.
Most of the small dealers are husband and wife shops.
Such events as brand names are usually negotiated by two people.
However, two people often change their minds after deliberation.
At this time, we must seize the opportunity and sign the contract with the method of first lifting and then stimulating.
Even if he regrets, he has to save face and destroy his incisors.
In 2000, I signed a small contract in Liuyang, Hunan. My husband is the chairman of the board and my wife is the general manager. At first glance, we should see that our wife is in charge.
My husband was not interested in my product. He looked away and walked away.
I have always put the treasure on the managing director.
Add more wood and burn up the fire.
Almost everything is talked about, and the woman boss has no objection.
But I can't decide to sign the contract.
I will brainstorm and compliment her.
Then she immediately hit her: you made the company so big, so small a contract can not be signed?
Do I have to consult with my husband again?
Now that our products are helpful to your company's development, we should decide today.
Early investment and early benefit.
The boss listened and hesitated.
Just sign the contract!
The door to door method refers to the frequency of visits to distributors.
As a saying goes, once you get back to life, you will learn two times, and three times and four times will be friends.
As long as customers are not disgusted with you, they can accept your personal needs and needs.
Then mix up your face first.
Over time, customers have become friends, and naturally increase the odds of winning.
It's a long way to run a law. First, we should make friends. We will get five phone calls from the mountains and contact Zhang Heka.
Send small gifts to children's customers.
"By the way, it's a good way to do something.
Customers built through this relationship are generally stable and willing to work hard for your products.
Remember that we must not be wrong or excessive. This will backfire and cause customers to suspect.
Accounts method - this method is specially designed to deal with the petty, cheap and profitable customers who only recognize money, which is a kind of money in the eyes of money.
You should make a clean breast of your marketing plan. You take a calculator and calculate profits with him, calculate space, calculate gains and losses, calculate cost performance, calculate...
Until he is full of anger, of course, he must seize the opportunity to make up for the "right door". Otherwise, the second day will probably turn counter.
Therefore, before encountering such clients, we need to do enough accounts in advance.
Treacherous Law -- this is a trick of thick black science.
It's specially designed to deal with old giant skating.
Customers play fans, and you play fans.
If you want to play better than him, he will serve you.
You need to care about the fist before everything.
We anticipate what may happen to our customers.
In this way, you will have the initiative.
It is impossible to play this game without any skill.
Some of the customers are born with cheap bones and do business with him.
The main feature is low efficiency, dilatory, muddled and unpleasant.
To meet these customers, it is not like plowing a field like a cow.
In 2003, I worked as a director in a cosmetics company. I met a customer in Henan, asked for samples of the company, asked for information about the product, asked this question again, worried about this and worried about that, and I nearly consumed him in a month. One day, I really could not bear it. I had a hard time training him on the phone.
Strange, although did not meet, second days signed money.
There are many ways to develop customers in practice.
Thinking with your heart, observing with your eyes and understanding everything, you will be able to draw inferences from others and have more skills.
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