Dealer'S Heart: How To Choose Agency Products?

For dealers, especially for small and medium sized dealers, if they can find a good product, not only can their sales performance, brand and profits be greatly improved, but also can make use of this good product to drive the establishment and perfection of the whole sales network, so that they can get long-term and stable development.

So, as a distributor, how can we find a good product? Here we will discuss with you from the angle of product.

First of all, as a distributor, we should know what is good product, or what is the standard of a good product. A good product should be a product that can really satisfy the needs of consumers. Consumers will not spend money on products that are useless to him.

The product is usually made up of three parts, that is, the core, packaging and added value of the product. The three factors correspond to the needs of consumers, psychological needs and potential needs.

Thus, there is a one-to-one correspondence between product and demand.

Based on this relationship, we introduce a concept of "product force".

Product strength refers to the degree of correspondence between product and demand, which is directly proportional to the strength of product strength, that is, the higher the corresponding degree between product and demand, the stronger the product strength, and the lower the corresponding degree between product and demand, the weaker the product power.

For example, bicycles, traditional types of bicycles can only meet the needs of consumers and some psychological needs, but their products are weak. Modern bicycles can meet different needs of consumers in terms of style, quality, use, brand and individual performance.

From this we can see that by judging the strength of the product, we can be able to judge the quality of the product.

The stronger the product strength, the better the product can satisfy the needs of consumers in all aspects and levels.

On the contrary, it shows that the product is not competitive enough.

Now that we know what a good product is, how can we find it? As long as you grasp the following aspects, you can find a good product that belongs to you.

First, a good product is around you - be kind to the manufacturer's salesperson.

We often encounter many salesmen from the manufacturers, who are constantly developing and developing their customers every day, and there are often many opportunities for us to communicate with them.

For example, they sell door-to-door, through friends or other channels to know them, at this time, do not because of a certain reason to shut it out, maybe the good products are in their hands.

Even though the products they sell now have many problems, but if you can treat them well and become friends with them, maybe one day, the manufacturers will integrate new products or the business people to job hopping to new manufacturers, and he will probably bring you good products.

Second, good products are in the terminal -- many good products in the wholesale market may have been paved through the various links to the market terminals, that is, the retail end of various formats. If you can find them, and do everything possible to find their channels, and then strive for the opportunity to sell it, maybe you can really find a good product.

Third, good products are also likely to appear in various commodity fairs - various types, regions, trade fairs or exhibitions and fairs.

In such commodities fairs, there are many opportunities to find good products. One is the opportunity of new products, and the other is the opportunity to develop new markets for old products. As long as you pay attention to and collect various kinds of information, you will eventually seize these opportunities and find a good product.

Walk out often, the opportunity is around you.

　　第四，好的產品可能在你所在地區的上游——流行趨勢的把握。

In the world, the trend of the whole consumption trend is basically Europe, America, Japan and Southeast Asia. The trend of domestic consumption trend is Hong Kong, Taiwan, coastal cities, metropolis (Beijing, Shanghai, Guangzhou, etc.), provincial capital, prefecture and county. Choose the upper level area of your area as the main source of market information, and look for it carefully in the area.

In short, if we want to find a good product, we must first judge the strength of its products, and pay attention to its "threshold" level; on this basis, we can find a good product to develop with them through the salesmen, sales terminals, trade fairs or fairs of various manufacturers, and the upstream areas of your district.

Peer reference

　　選一個品牌就要“做起”一個品牌

Our company started selling liquor by accident, and we chose a brand by chance. But we did it successfully. This brand has been selling well in the local market for nearly three years.

Personally, I think that the key to choosing a brand and starting a brand is to have a set of distinctive and effective operation plans. This operation plan depends on the external environment (personnel, management and other factors). Our company used not to distribute sugar and wine. In general, when we choose the next agent, we do not look for traditional sugar and wine dealers, and find dealers like chemicals, building materials and so on.

First of all, considering the strength of traditional sugar and wine dealers is not very strong, and then they have a set of fixed mode, it is very difficult to break through.

The distributor who does not distribute sugar and wine is like a blank sheet of paper. Our company's management mentality can be thoroughly implemented.

With the success of acting as a brand, we have come to many of our manufacturers. Some of them are very generous, but we may not necessarily do so.

When choosing new products, I pay attention to factory reputation, manufacturers' cooperation and product quality.

The credibility of manufacturers mainly depends on the strength of the manufacturers' market maintenance, and we can not see the phenomenon that we are making a lot of efforts to lower the price of foreign wine.

The manufacturer's cooperation is mainly in product adjustment, for example, after each promotion, the profit margin of the product.