Six Tips For Dealers To Choose Products

At present, with the layout of commercial super stores and hypermarkets in the central city, the vertical flat of the channel has become the voice of many manufacturers. The powerful manufacturers often set up their own channels to enter the terminal directly, which makes the traditional channels of distributors more and more suppressed and ignored.

But for many scattered two or three tier markets, after all, business super stores and hypermarkets haven't yet formed enough climate. After all, the operation and management cost is high. So the distributors' original business and pharmaceutical access channels still have great radiant power. Therefore, when manufacturers promote products in these areas, the dealer's network resources and service capabilities for the network still have a large market.

Now, there are more than 5000 kinds of products produced by more than 3000 health care products companies in the country, but they are really circulating in the market, and there are more than 200 kinds of names, most of which are hidden in the boudoir.

In this limited product, the convergence and homogeneity of the function are quite serious. Therefore, how to choose a good product becomes a pressing matter of the moment.

Some dealers own channel resources, distribution capabilities, terminal services always want to rely on famous enterprises once and for all, think that this can share the advantages of brand resources, no risk is more reliable.

In fact, it is wrong that a large enterprise often stores big bully customers and has a strong pursuit of flat channels. It is often worried that the distributors' network will strongly disperse many of their own profits. Therefore, they are very vigilant against all kinds of precautions, and the brand products of large enterprises are good sellers, but their profits are not very good. Their cooperation with dealers is also very critical and harsh, and there are strict standards for your terminal operation, distribution capabilities, process management, promotion services and so on.

In order to get the market as soon as possible, the product will depend on your channels and network resources. Once the business super stores and stores are sprang up, in view of the demand for cost and the flattening of the channel, first of all, they will be the dealers who are not strong enough.

Therefore, if you don't have the qualifications, you should not rush to get married. In the industry, we all know that famous brands can take the money but do not make money.

Therefore, when choosing products, the first thing is to weigh the advantages of the network, how the coverage rate and the service capability, management level and terminal operation level around the channel are.

First, manufacturers should have strong R & D capability and resource advantages.

Because these backgrounds can help us to understand the innovation system, quality statement and appropriate publicity space of the product. The more material we master, the larger the choice of the means of communication extended around the product. And the level of R & D is related to the technical content and strategic direction of a product. It represents the development trend of the industry, and easily attracts the attention of all sectors of the society and the support of the government departments, and naturally it is easy for consumers to feel good about it.

Two, the product is best listed soon, is at the initial stage, the enterprise is in its growth stage.

Because these products are newly launched, brand awareness has not yet been opened, competitors still have no time to take into account or do not cause enough attention. The manufacturers' selection criteria for agents are not high, and the requirements are relatively low. Moreover, as a new product on the market, it is easy to win the attention and support of enterprises in the specific operation of the market promotion.

Three, the selling point is prominent, and the differentiation is obvious.

In the current homogenization of products, the products chosen by dealers should highlight their personalities as much as possible, so they should not lose their bearings just for the sake of low discount rate and big price difference.

Admittedly, low price, sending gifts, free goods replacement, sending people to monitor the whole process is worth moving, but compared to the core interests of the product itself are all appearances. The competition for medical and health products is fierce now. If the products are not featured, the market operation will be extremely difficult in the future. It is best to think twice before making a move.

Four, the price is basically acceptable to the general public.

The price is high, although the profit margins of dealers increase, but the slow market can not attract more buyers. The market is not easy to expand. On the contrary, the price is low. The cost of product promotion, terminal operation and distribution service is too high to dilute profits. Therefore, the suitability of price is also an important factor to consider.

As for the value of some products, but the price is too high, it shows that the mentality of manufacturers eager for quick success and instant benefit is the result of the market's retribution.

Encounter such a situation and avoid it.

Five, choose the casual products carefully.

Some time ago, blood enriching, zinc supplementation, iron supplementation, calcium supplementation, brain nourishing, kidney nourishing, vitamin supplements, protein supplements, and so on, became popular. Many subsequent products made some achievements in the following aspects: follow up activities, concept hype, conference promotion and terminal interception.

It should be said that the choice of follow suit products can avoid some market risks in the early stage, but the profit margins shrink with the fierce market competition and the change of marketing environment, resulting in the market not easy to make big and difficult to produce brand effect, and the corresponding product life span is short.

In addition, products like estrogens, lead excretion and genetically modified products on the market will be the direction of biotechnology development in the future. They contain huge industrial prospects. Their profit margins are high, but the corresponding promotion requirements are also high, and the market is still in the further cultivation stage. For example, dealers who have just started to lose their strength will be cautious.

Six, the real consumption demand of ordinary people pointed out the direction of choosing products for dealers.

In addition to passive screening in the product category provided by the manufacturer, dealers should take the initiative to attack, combine their own knowledge of the market and the views of the products, and provide consumers with hot information in consumer demand. This requires constant attention to the dynamic sales situation of retail terminals in the channel network, timely tracking and rapid response, and assisting manufacturers to jointly develop and promote products, thus helping to establish bilateral partnership in the future.

In addition, in some representative cities' annual product fairs, fairs and press conferences, dealers should have market sensitivity, consciously touch product information, understand the dynamic background of enterprises, and finally choose the right products. Script src=>