Secrets Of Dealers' Hot Sales

The enterprise is people-oriented and can win the battle in a thousand li, and the dealer is no exception.

Therefore, dealers in the overall operation planning premise, before and after the sale of products, marketing team work as far as possible is very important.

After all, it is man-made, and it is necessary to have a good and even hot sales, and we need a first-line marketing practical marketing team that can fight well.

Moreover, through good and low-cost operation, dealers can not only set up and forge a good practical team within a certain period of time, effectively make sales achievements, but also save many unnecessary expenses for dealers because of the lack of excellent teams, including the waste of funds and profits caused by slow progress in sales performance and so on.

So how can dealers build and temper a marketing team that can fight well?

Shen Haizhong thought: as long as we work hard and work hard, it is not difficult to form and polish an excellent marketing team.

According to the actual situation of most dealers, the main work of a good marketing team is set up and tempered, including the complete planning of the marketing team, the recruitment of accurate personnel, the work skills and the training and promotion of the staff, the planning and distribution of the work science, the strict implementation and problem solving, and the management of the collective ownership.

First, the complete planning of marketing team.

After in-depth contact with hundreds of dealers, I found a problem: every distributor has seven or eight or even fifteen or six sales personnel, that is, though the number is not large, it is not small.

The strange thing is that there are so many people who have not formed an invincible marketing team, but only a few soldiers.

Moreover, many dealers have reflected that some salesmen have recruited them and have been doing it for ten days or so.

It can be seen that dealers do not have a strong idea of forming and refining a marketing team, and the mechanism and action to solve the problem of staff sales, which leads to the fact that although the number of people is on the stage, it is just a mess.

Obviously, this is unfavorable to the operation and development of distributors.

In the face of this situation, dealers should have a complete plan for the whole marketing team, and build and train the team step by step to ensure a qualitative leap in sales within a certain period of time.

In fact, in the process of overall planning, dealers must first confirm how many people are needed, which depends on the dealer's financial strength, the ability to build their own outlets, the demand for distribution and development and the size of the market.

For example, if you want to recruit ten people, what is the ten person to do, what work to accomplish, what goals to achieve, and what the relevant personnel should take into account in a certain period of time, we must plan clearly.

In particular, recruitment is very important according to the classification of work, such as several people in charge of retail sales, several persons responsible for small business development and sales, several persons responsible for group buying and engineering sales, several persons responsible for network distribution, several persons responsible for planning and tackling key problems, and several people who are responsible for managing new business achievements.

Which work first collectively conquered, which work should be promoted by someone, and try to act according to the strength of the dealer. Don't want to eat fatty at one go, but should step by step, the whole team should coordinate and cooperate well, and do the work one by one.

Facts have proved that although the number of dealers may be less, the funds are not enough, and there are more things, but difficulties can be eliminated if we know how to foster strengths and circumvent weaknesses and prioritize problems. Dealers and marketing teams can embrace success at an early date.

It can be seen that the overall planning of the marketing team makes the work more objective, clearer and more efficient, and the work efficiency has also been eye-catching.

Two. Precise recruitment.

A few dealers have complained to me or to my marketing consultant, which is how to recruit usable sales people.

In fact, many dealers even fail to write a recruiting job, not to mention how the staff came to see whether they had "material" and how to motivate their employees in the future to promote sales effectively.

In fact, this is a very basic job. In order to achieve excellent recruitment, one will set the standard, that is, compose the recruitment information for the needs of the employees. Two, we will see the person, that is, we can see the strength of the candidates and find the strong points of the candidates.

Can be: 1. College degree or above, with more than four years of business development and department management experience; 2, cheerful personality, good language skills and business negotiation skills; 3, strong sense of responsibility, enterprising spirit and sales team collaboration ability, have the ability to independently complete the market development and independent contract signing ability, have group buying, engineering and other business development capabilities; 4, have strong sales planning ability and writing ability, have the ability to participate in the formulation of distribution policy planning, retail sales planning, community promotion planning, group buying and sales planning and other actual combat capability; 5, hard working, can complete the work target on time, have the experience of working in a certain industry, and have the ability of sales planning, staff training and other priority. It is not difficult to write the recruitment information, and the job responsibilities and application requirements are mainly formulated. For example, recruitment manager, application requirements.

It should be noted that if any employee has a certain planning ability or training ability, it shows that they love their brains or have strong communication skills, which is more helpful to the promotion of work.

So, how to "see people"?

We can see from the following aspects: first, written resume; two is dress politeness; three is communication and negotiation ability; four is past work experience; five is on the spot performance ability; six is emergency problem solving ability.

Obviously, through the above professional examination, an excellent talent or potential has become a talented person, which is very helpful for the future operation and development of the distributor.

Three, staff need to master the skills and training to enhance.

Company sales and operation should be people-oriented, and the most important thing is the skills of employees.

Therefore, distributors should enhance their working skills, including management skills, sales skills, interpretation skills, service skills, customer development skills and other related working skills, with the help and support of the manufacturers.

Obviously, only every employee can work independently and smoothly, and at the same time, the script src=> in teamwork.