Many Enterprises In Jinjiang Use Olympic Resources To Enhance Their Brand.
Reporters yesterday learned from the Quanzhou inspection and quarantine department that in recent years, a number of famous enterprises in Jinjiang have made full use of Olympic resources to further enhance their brand value and actively enter the international market. Some companies advertise "refueling China" DIY works at high frequency during the Olympic Games; some companies have issued new brand logo advertisements in advance, and some companies have openly collected Olympic creative videos on the Internet, grafting Olympic themes and reinterpreting the brand connotation. Another high-level organization manager and national distributor have come to Beijing to cheer for the Olympic Games; another company has sponsored the "smile Beijing" 2008 volunteer civilization action, and 40 thousand Olympic volunteers are wearing the company's clothing to welcome eight party visitors.
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