Analysis Of Brand Strategy Of JEANSWEST International (Hongkong) Co., Ltd.

Its business scope includes garment manufacturing, trade, retail, real estate and financial investment.

In Hongkong, mainland China, Kampuchea and Vietnam, there are factories specializing in garment export.

In China and Australia, there are wholesale and retail businesses, and the main brand is "JEANSWEST" JEANSWEST.

There are more than 2000 retail chains in China and Australia.

In Hongkong, Singapore, the United States and Mainland China, they have real estate investment and financial services.

To this day, JEANSWEST, which has always been popular with young people, has been living in the forefront of domestic casual wear.

It is estimated that JEANSWEST will achieve a grand plan of selling more than 10 billion yuan in the Chinese market by 2014.

In the age of expressing true self, JEANSWEST's inadvertent personality has made its brand unique attraction.

And "Popularization" is what most people can have.

JEANSWEST attracts customers by wearing "easy to get value" and easy to wear.

It is an international leisure wear brand that every Chinese can afford to consume. With the market strategy of "value for money", through the strong management system and excellent cost control within the enterprise, the best quality and best price can be returned to the customers, giving consumers the goods and services that are worth the money.

At the same time, JEANSWEST develops various styles of fashion casual wear series with the design style of "close to the trend".

With the different seasons, the key single products such as T-shirts, coats, sweaters, down garments, jeans, shorts and casual pants will be launched to cater for the different needs of consumers.

JEANSWEST regularly promotes shop promotion activities, sends SMS and e-mail publicity to VIP customers, and promotes mutual promotion of brands, giving consumers more benefits and further enhancing consumer loyalty to JEANSWEST brand.

At the same time, JEANSWEST focuses its brand promotion on activities that young people like. For example, in cooperation with the China Apparel Association and the China Fashion Designers Association, the sixteen China JEANSWEST cup casual wear design competition has been held for the first time. It has been highly praised in the fashion design industry. It is a high level event in the field of domestic casual wear design, attracting many young people to participate in it.

The competition aims to nurture and encourage the new generation of fashion designers to create creative talents, enhance the value of young designers, provide a broader space for young people to develop, and promote the all-round development of Chinese casual wear.

Meanwhile, a series of "script JEANSWEST charity songs", "JEANSWEST supernovas" and "national extreme sports masters" are held at the same time. A series of "script src=>"