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The Origin Of Dislocation Economy

2008/10/17 12:00:00 34

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"In the current situation, for enterprises who want to take risks, the test is not only whether enterprises have money to sustain them, but also tests whether the enterprise can integrate resources, allocate resources rationally, and decide whether to throw away the burden of the rejection in the difficult period of the big environment, and whether it has the courage to make new attempts."

Li Kailuo said.

According to him, in the enterprise that seeks him to do consultation, some enterprises express the idea of mismanagement. Under the difficult circumstances of the macro environment, especially the large number of foreign trade enterprises, they have intensified the competition among the domestic garment enterprises, and they need to find new economic growth points.

The origin of dislocation economy

In fact, the interpenetration of production, brand enterprises and circulation enterprises has been staged in recent years.

When seven wolves raised more than 600 million capital from the capital market last year to build hundreds of pedestrian streets in China, many retailers felt their aggressive momentum.

From the brand to the circulation, although it is only a commercial choice made by the seven wolves from the perspective of maximizing interests, there is no invasion intention, but it has also aroused the sensitivity in the circulation field.

The same situation appeared in baozi. In July last year, Paris spring department store, a wholly owned subsidiary of baozi company, acquired the Beijing traditional high-end department store, the shopping center, which caused the shopping mall's worry about the invasion of the international brand.

But what is interesting is that when brand enterprises are stepping up to channel penetration, the channel business has begun to "covet" its own production brand.

Yintai is the first department store to build its own brand. It has found a partner, clothing company, which provides brand and capital for Yintai, while the designers and production forces have been provided in the clothing sector.

"We need to develop steadily and enter the circulation field, which is a direction for the long-term development of enterprises."

Zhou Shaoxiong, President of the seven wolves, said when he talked about his operation strategy.

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