Lang Xianping: Manufacturing Or Positioning Errors

The export price of dolls produced in Zhejiang is 1 dollars, and it is sold for 9.99 dollars when exported to WAL-MART supermarket. The price difference of nearly 9 dollars is generated by the whole "6+1" industrial chain. So, for Bobbi's "6" is controlled by the United States, it can recover 9 times output value in the whole industry chain.

Now it is autumn to accumulate funds and prepare for the winter.

Lang Xianping (blog) said in Jiaxing that the economic recession has already had a huge impact on China's manufacturing industry. "What is the problem of manufacturing in China's manufacturing industry, especially in the 5 counties and cities of Jiaxing?" he believes that the root cause of Jiaxing's manufacturing industry is not so strong. Besides the four pressures of exchange rate, cost, labor contract law and macro regulation, there are still some misconceptions about brand strategy and technology upgrading.

In this lecture entitled "the international financial crisis, China's economic situation and the positioning of Jiaxing city", sponsored by the China real estate supermarket network, China professional market network and Jiaxing Real Estate Association, Lang Xianping said, "our manufacturing industry is so unresisting. That's because there are some mistakes in our industrial policy over the past 20 years or so."

Lang Xianping said that TCL bought Akant, France's Thomsen, BenQ bought SIEMENS's electronic business, they hoped to use cheap labor force, and brand strategy to achieve international success, but finally collapsed. "Because cheap labor and brand strategy are not important, it is important to enter the efficient integration of the entire 6+1 chain."

On the "6+1" manufacturing industry chain, Lang Xianping defines it as follows: product manufacturing, product design, raw material procurement, warehousing and transportation, order processing, wholesale operation and terminal retail as the 7 part of the industrial chain. The product is made as "1", and product design, raw material procurement, warehouse storage and transportation, order processing, wholesale operation, retail and so on are 6.

For example, the export price of dolls produced in Zhejiang is 1 dollars, and it is 9.99 dollars when exported to WAL-MART supermarket. The price difference of nearly 9 dollars is generated by the whole "6+1" industrial chain. So, for Bobbi's "6" is controlled by the United States, it can recover 9 times output value in the whole industry chain, and even the profit rate has reached 30 - 40%. Moreover, Zhejiang manufacturers have no pricing power and can not raise prices.

Compared with the industrial chain production cycle of 12 days, the world famous clothing retailer ZARA has a 90% difference in output value. ZARA80%'s production in Europe, a company without Chinese labor costs, no brand, no technology or industrial upgrading, production and processing level even far less than the same industry level in Zhejiang, but their understanding of creativity is to abandon the innovation, products will be fashionable; abandon innovation, and become a fast responder to the market.

Lang Xianping thought, "we are not relying on magnetic levitation, but by thinking, abandoning the old methods, and doing the integration and penetration of the industrial chain. The production cycle of Guangdong's apparel industry chain has dropped from 180 days to 15 days, and HUAWEI and Foxconn are both successful models of 6+1 integration.

Lang Xianping appealed to local governments to vigorously promote leading enterprises, because industrial integration can not be done by anyone, only local leading enterprises can be integrated to make every six vertical links connected, thus leading other local enterprises to make "6+1" efficient integration. Even if the enterprise is too small, it will depend on the government to do "6+1" integration.

"The hot money that flows into the Chinese market is really aimed at sweeping China's manufacturing industry and providing efficient services for their" 6+1 "integration. In short, it is now autumn to accumulate funds and prepare for the winter. I can only tell you that today will be better than tomorrow! " Lang Xianping said.