Who Is The Founder Of Chinese Business Casual Wear?

Business casual wear has both the function of business dress and casual and casual fashion. It provides people with a better taste in life and more choices in life.

"Business casual wear" is a kind of men's clothing that is worn between suits and casual wear and suitable for various occasions.

It is not only a dressing style, but also a man's attitude towards life.

Compared with the formal dress, it is equally harmonious and can be worn on working hours. It is generous and friendly, not as orthodox and formal as a suit. It is free and easy, with a lot of natural comfort, but it can maintain a sense of integrity and integrity and possess the wind of the atmosphere.

Because of this, it has become the new favorite of 25 year old -45 year old career man.

Business and leisure play a leading role in the market

Whether walking in big cities like Beijing and Shanghai, or on the streets of some two or three tier cities, it is not hard to find that more and more men aged 25-50 or older are wearing business casual men's clothing.

Enter the market clothing area, business casual wear has become the leading role of clothing store, and the price is in the category of high-end brand.

A staff member of a shopping mall in Beijing told reporters that before the Spring Festival, business casual men's wear was sold very well, and some of the brands such as Lee Lang appeared to be out of stock.

Reporters interviewed more than a dozen business people.

"What styles do you choose in suits, jackets, business casual, sportswear and so on?"

More than eighty percent of respondents believe that they like business casual style best.

The market prospect of business and leisure is favored by many enterprises, and some garment enterprises have gradually entered the ranks of business and leisure.

Leon, Shanshan, Qipai, Bosideng, Tai Zilong, seven wolves, negran, Julie, Dixie, Pei Luo Meng, Heng Yuan Xiang, Jin Huli, classic cars, Santa Fe, bu Yun, red beans, cedar, open, woodpecker, golden apple are their representative enterprises.

These enterprises are domestic and foreign; some are for jackets, others for leather goods, some for down coats, and even for wool mills before.

According to the reporter's understanding, many small and medium-sized brand enterprises in Shandong, Jiangsu, Zhejiang and other provinces are also engaged in the production of business casual wear.

Some enterprises have seen the success of business casual men's clothing, and also want to be a valiant crab eating person.

They have launched the concept of men's wear, such as business casual men's wear, government casual men's wear, administrative leisure men's clothing, business casual men's clothing and so on.

The current market dynamics also prove that the professional business and leisure brands are developing steadily and the life oriented business and leisure consumption climax.

Experts believe that China's clothing market, especially men's wear market, is so hot that it is inseparable from business men's clothing.

They have led the Chinese garment industry for nearly ten years, and for a long time, business casual men's wear will always lead the domestic men's wear market.

Then, we can not help asking, how did China's business casual men's wear come into being? Who is the founder of Chinese business and leisure, and who has led the trend of business and leisure?

Li Lang's first commercial Menswear

We can not help but think of the second sets of prime time in CCTV in January 1, 2002, the advertisement of Chen Daoming's commercial men's wear, which should be the first time for domestic consumers to get in touch with business men's clothing.

Accompanied by Chen Daoming's "advertising casual, simple and not simple," advertising bombing, consumers appreciate the unique brand charm of the lon commercial menswear.

Since then, Li Lang has also become the "originator" of business casual men's clothing in the eyes of the broad audience.

Since then, this advertisement has spread throughout the whole river and enjoys the favor of consumers.

It also occupied the important place of business men's clothing in the eyes of consumers.

Business men's clothing has also brought rich market returns to him.

In a short span of 3 years, the sales volume of Li Lang has more than doubled.

In 2007, the Lang went to a new step.

According to the investigation and statistics of the new generation research company, the market turnover of Lon Lang business casual menswear in 2007 has reached nearly one billion, an increase of 305% over 2006, and sales and growth rates are ranked first among the major clothing brands.

Wang Liangxing, President of the company, said that business men's clothing saved the then Li Lang.

Wang Liangxing recalled: "because of the increasingly fierce homogenization competition in the clothing market, domestic and foreign clothing brands are constantly appearing in the market.

From 1995 to 2000, the initial success began to stop, decline, and even on the verge of bankruptcy.

In 2001, he decided to go out of a path of differentiation.

In September of the same year, the concept of "business men's clothing", which was brewing in Wang Liangxing's mind, was finally finalized. And he realized that the business men's clothing was immediately registered with relevant departments with strong intellectual property rights, so that he got "amulet".

"This is the road after Li Lang."

Wang Liangxing firmly believed.

When the reporter asked about the creative source of the business at that time, Wang Liangxing said, "business men's clothes are inspired by the fashionable PDA business."

He believes that the entry into the clothing market can not be tough, making a suit, Li Lang, but Shan Shan, Luo Meng, casual jackets are more than seven wolves, seven cards, and strong fighter.

Wang Liangxing's development should not only follow the road of differentiation, but also keep pace with the market. Then, with the continuous development of social economy, more and more businessmen are coming to China.

"After traveling abroad, we find that business negotiations abroad are not as serious as China. How can they be relaxed and relaxed?

So we came up with a concept of business and leisure.

In fact, in the eyes of people, the success of Li Lang business men's clothing is not only built on a new concept, but also an indispensable factor is the choice of image spokesperson Chen Daoming.

Wang Liangxing joked that if he invited celebrities to speak before 1997, he would not know where his market was and where the consumer of products was, so that celebrity endorsement could only be a loss making business.

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