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Internet Search: A Comprehensive War

2008/11/6 11:08:00 30

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With the increasing demand for network marketing of modern enterprises, the products and forms of network marketing are emerging constantly. With the growing knowledge of network marketing, network marketing is developing towards specialization, and the contradiction between supply and demand of network marketing talents is prominent, and the real network marketing professionals are in short supply.

More importantly, the current research on network marketing methods is generally relatively weak, and less integrated with practice. The existing articles on network marketing, although everyone has ideas, generally speaking, there is a danger of "replicability".

The Internet has never affected our lives as it is today.

As of February this year, the number of Chinese netizens reached 221 million, ranking the first in the world. Under the two-way action of network development and Internet users increasing, the environment of network marketing is becoming more and more mature, and its marketing value is also increasing.

And how to bring mass target users into their marketing system, let them take the initiative to understand and contact us in depth, is the topic of network marketing has been trying to explore.

Web2.0 advocates personalized service.

In the Web1.0 stage, the information provided by the network is not clear and targeted, most of which are categorization of information, so that information is directed against specific groups of people, or is not targeted at specific individuals.

As a new form of advertisement, web search, in accordance with the mode of Internet users' input of keywords, maximally realizes the personalized service of netizens.

Network search is one of the few effective tools of network marketing, and its value is becoming increasingly apparent.

If network marketing is regarded as a comprehensive war, this article will elaborate on the way to seize the key commanding heights of the network search battlefield, so as to facilitate the broad marketing colleagues to grasp quickly and operate comfortably so as to finally provide the possibility for large-scale replication.

一、網絡搜索的“四類糧草”

There is a cloud in the old saying that the army did not move and the grain and grass went ahead.

The main task of this war that we want to do well in web search is to prepare the grain and grass for combat. This is the basis for deciding the outcome of a war.

Only when every basic link is connected well and the foundation is solid will it be possible to be swept away.

Advertising, website, telephone and sales are four kinds of food and grass for search advertising.

Information warfare advertising

As the first kind of information search advertising for web search, the return to Internet marketing is what kind of products need to be promoted, and what kind of advertising information they need to publish.

When it comes to advertising, many people think that it is a matter of spending money. Anyone will do it.

This is not true. Advertisers will do exactly right, but the key problem is not everyone can do well.

People who operate network marketing advertising are professionals who need knowledge and experience in advertising. Only such talents can shoulder the responsibility of information warfare.

In the enterprise, this kind of talent usually exists in the advertising department, the marketing department and the planning department.

Therefore, it is better to have at least one of these departments in order to operate Internet marketing advertising.

Media warfare website

On the eve of the US invasion of Iraq in 2003, "the Gulf War has not yet started, the media war has been heard", and media warfare has increasingly become an integral part of modern warfare.

Web search sites are just like media in modern warfare, and the promotion of web search eventually shows the promotion of websites. Users will enter the website of advertising publishers after they click on advertisements.

Compared with traditional promotion methods, it can be said that web search websites are like real business stores or sales terminals.

With this understanding, it will be much easier for people to accept the direction of website construction that will be discussed below.

As far as web search is concerned, the main requirements for websites are: easy to trust, easy to find, easy to access and easy to contact.

How can Internet users be trusted?

To sum up, you can make efforts in the following aspects, such as the information on the website echoes with the information released by the advertisement; for example, the layout and style of the production website should be as beautiful as possible; for example, in the website, you can show as much as you can about the company qualification that some customers care about; and the company image display should convey the big and powerful feeling to the customers as much as possible.

How can Internet users find them easily?

First of all, at least let the website have advertising products to promote, do not do useless work.

Second, you can also list the products in the column of the website as one of the contents of the first level navigation.

Finally, we can classify the products scientifically and provide search tools and other methods to facilitate the search of customers.

Why should Internet users be easy to visit?

There are at least two reasons, one is the needs of customers, which is similar to the supermarket's need to consider the address of the shop and the route of the customers in the shop.

First, the needs of the enterprises themselves. When the Internet users are easy to visit, the quality of the keywords promoted will be higher, so that the advertising expenses that the enterprises have to pay may be less.

Then how can we access it easily?

For the sake of speed, for example, you can use the website to place the space, use the dual server of Telecom and Netcom, and avoid the overload of the web page to increase the access speed of the website.

&nbs